Monthly Archives: July 2011

Medical Patients R Most Valuable Resource in Healthcare

The Patient “Power” of Health Care Social Media (“HCSM”)

In my Humble Opinion, I think authentic Patient participation in “Health Care Social Media” (“HCSM”) will CHANGE the Status Quo of the Oil-Cartel-like practices employed by some Health Insurers which are causing Gross Inefficiencies in our Health Care System such that prices are inflated, the quality of services rendered are either rushed or diluted and access to quality healthcare is therefore limited.  Medical Professionals and Hospitals can’t fight Health Insurers on this because that would mean biting the hand that feeds them as, for the most part; Health Insurers control every payment for goods and services rendered by them.  But, Patients inherently yield a power independent of Health Insurers such that if they join together they will have more power than the Health Insurers because without Patients there is no revenue of any kind.  However, up until now, there has been no organized “movement” for Patients to consolidate, recognize and exercise this power.  But, now they have HCSM, which is a Patient-Driven “Medium” comprised of the seemingly unlimited Social Media Platforms such as Twitter, Facebook, Podcasting, Blogging, Vlogging, Virtual Patient Communities, Yahoo/Google Groups and Healthcare Portal Websites such as WEGO Health, Web MD, Mayo Clinic Center for Social Media and Discovery Health.

The Limitations faced by Medical Professionals on the Web

Up until now, the general public was under the WRONG assumption that any Web Healthcare Initiative must have some Healthcare Clinicians or Medical Professionals attached to it for it to be successful or even noteworthy but that is just incorrect (just read about the demise of “Google Health” as they had to learn this lesson most recently) as these well-intended medical professionals are severely limited in what they can do on the Web.  More specifically, they cannot interact with individual Patients in any meaningful manner on the Web; regardless of how well-intended they are, because they are constrained by the Legal, Licensure and Ethical issues understandably mandated by their respective Licensing Boards/Organizations such that they won’t anytime soon be disseminating Individual Patient Advice on the Web as the risk to their careers and personal reputations is too great.  That said, there are some cutting-edge Medical Licensing Boards which are trying to keep up with the dynamic nature of HCSM but new social media platforms are being used for Healthcare purposes every day which make it impossible for medical professionals to keep current and gauge the firmness of their footing when they seek to go where Patients are going when they are desperate and seeking information and answers.  Sure, they can always participate with general wellness articles regarding practice specialty issues of interest to Patients or even with general industry marketing information, etc. but they are as far away from the real, or meaningful, action on the Web and HCSM as Fans are from playing in an NFL Game as they sit at an NFL Football Game and watch the explosiveness of a Kickoff Return.  Medical Professionals are merely spectators watching Patients form a bond in HCSM that is NOW the new power-base of Healthcare.

The Lack of Limitations for Patients on the Web

So, why do Patients NOW have the advantage and the Power?  Just like how Consumers have come to trust the Web for Banking, Patients all over the world are now getting more comfortable by the minute sharing their healthcare information and experiences with others via the different HCSM platforms. What sets Patients apart from the aforementioned well-intentioned medical professionals is that their information and experiences are constrained on the WEB ONLY by their own respective sense of “Privacy,” whether that is keeping some information private from their workplace or not sharing certain experiences due to a sense of embarrassment.  However, Patients in need of information or experiences pertaining to, for example, “Medication Side Effects,” who wind up getting that Answer through HCSM, when no Doctor or Google Search was able to uncover it, seem more apt in the future to “get over” the possible embarrassing or workplace awareness issues of the “means” (i.e., HCSM) for the “benefit” (i.e., the Answer which is also a part of the “ends”) of the “ends” (i.e., possible vulnerability from a Privacy perspective but also the Answer/Information).  Thus, in a classic case of the Ends justifying the Means, I see more and more “Credible Patients” within these HCSM Platforms just like Banks and Vendors are witnessing more Consumers conducting their Banking and Bill-Paying via the Web every month.

Using HCSM as a Technology-Powered Grassroots Campaign of Change

As a result, HCSM provides Patients with an unprecedented opportunity to consolidate their brethren of fellow Patients and create a Technology-powered “Grass-Roots” Campaign to help each other.  Let’s face it, almost all societal change has been initiated through some type of Grass-Roots Campaign except NOW that type of “Change-Seeking Organized Movement” is powered by Technology (i.e., Social Media) and the results have been extraordinary.  Just ask the citizens of Egypt.  If a Technology-powered Grass-Roots Campaign can overpower a long-standing United States-backed Dictatorship, it is not a stretch to envision Patients getting organized and accomplished through HCSM, especially when medical professionals are powerless to influence the insulated world of HCSM, no matter how things look on the outside in terms of the participation of medical professionals in HCSM.  I am witnessing this happening unintentionally whereby Patients are creating almost instantaneous Databases of information and experiences which similarly-affected Patients are utilizing to create Virtual Patient Communities comprised of people who share the same Diseases, Medications, Side Effects, Treatments, etc.  These Databases are enhanced by the real-time conversations afforded by such HCSM Tools as “Tweet Chats” and “Tweetups.”  (FYI – “Tweet Chats” are online conversations, typically held at a pre-arranged time, between a group of Twitter users, and using a specific Twitter “Hashtag” to identify the discussion. A “Tweetup” is an event where people who use Twitter and Tweet Chats come together to meet in person.)

Summary:  Patients utilization of HCSM to help Each Other is THE Healthcare Efficiency “Game-Changer”

In summary, the result of Patients helping other Patients through HCSM simply by sharing information and experiences will create more “Informed Patients” so that when they interact with their real-life medical professionals those “transactions” are more Cost- and Time- “Efficient” which in turn will incentivize Medical Professionals and Hospitals to encourage Patients and their HCSM efforts.  Then, soon thereafter, Patients, Medical Professionals and Hospitals will join forces and use their respective influences to put an end to the Gross Inefficiencies presently prevailing in our Heath Care System due to the Oil Cartel-like practices of some Health Insurers.  But the engine driving this Change STARTS with Patients participating in HCSM in a meaningful manner so that they are Credible similar to Banking on the Web actually working as promised for those First Adopters.  This is why Patients are NOW the Most Valuable Resource in Healthcare and their utilization of HCSM to help each other is THE efficiency “Game-Changer” we have been waiting for.  The resulting Cost and Time Efficiencies will stabilize Price, increase the quality of Service and then Access to Healthcare will be dramatically enhanced so that more people will be able to afford Healthcare and the services they receive will be of a much higher quality than they are today. Win, Win.

What to do when you are Diagnosed with Crohn’s Disease? The “Crohn’s Disease 2-Minute Drill”

A Concise Video less than 3 Minutes in length that via an NFL Football Metaphor communicates what a Person should do when first diagnosed with Crohn’s Disease from an experienced Crohn’s Disease Patient of 25+ years.  (This will be the first Video on the soon-to-be launched “Crohn’s Disease TV Channel” on WEGO HeathClick here for an example of the WEGO Health Breast Cancer Channel.)

It would have been very cool if the Video was under 2 minutes in length and thus consistent with the Football Metaphor but with TV Timeouts and whatnot we all know that the NFL 2-Minute Warning takes 5 minutes anyway!!!)

 

A Senior’s Take on the Healthcare Coverage of Congress & The Debt Ceiling Crisis

The Guest Blogger is my 76-year-old Mom, Bernice Weiss. She is passionate about this issue and as a result she composed a thoughtful Letter to President Obama. My Mom reads the Letter in this Video and I have pasted it below.

July 23, 2011

Dear President Obama:

I understand that raising the debt limit trying not to raise taxes and satisfying both houses of Congress is one of the toughest tasks so far for the leadership of this great country.   I am not a genius and I do not pretend to know the solution to the problem facing the deadline to avert default.  However, I am 76 years old and still work 2 days a week at my job in New York City all the while paying Social Security Tax, not receiving Cost of Living Raises for the past 2 years, watching my salary disappear on the cost  to me of Medicare and my healthcare.

I write this to you because I cannot understand how the United States has not followed the lead set forth by the Governor of New Jersey.  Why hasn’t the United States sought to adjust the ENTITLEMENT of the Congress and passed a Bill that would have our Congress pay 50% of the cost of their healthcare?  Perhaps then maybe our Representatives would understand the plight of the Senior Citizen who is now being threatened by cuts in Medicare, Social Security and Medicaid. Unless you experience it, as we do daily, you do not feel the pain of the cut in Benefits.  Accordingly, I believe if any entitlement should be cut, it should first be that of the Congress of the United States.  It is a good job with many Benefits, least of which is the Rolls Royce of Healthcare, that they enjoy at no cost to them at all.

I mean no disrespect but my question seems so simple.  I don’t understand why this has not been raised so far in any of the news T.V. stations which have on educated Guests and Pundits who all offer their opinion on a solution, but no one has touched on the sacred cow, Our Congress.

Sincerely

Bernice Weiss

Crohn’s Disease & My Chronic Career – An Interview

What follows via URL-link is a Written Interview I was privileged to be asked to do by Ms. Catharine Hinton of the UK-based company called “Work Life Spirit.” Ms. Hinton set up the Website to mark 20 years of her having Crohn’s Disease so that she could help other people with Crohn’s Disease by telling them about the things she learned, and continues to learn, about working and living with Crohn’s Disease.

My  Interview is called “My Chronic Career – Crohn’s and the professional hospital patient.”  Please check it out as Ms. Hinton managed to elicit some interesting and useful information from me regarding how I manage my chronic illness. You need not have Crohn’s Disease to benefit from the article – I promise.  A brutally annoying chronic illness will suffice.  Thanks. :)

Also, Work Life Spirit will be reviewing my Book,  “Confessions of a Professional Hospital Patient,” as it available for sale on Amazon.co.UK.  The Publisher sent them a Review Copy last week so I imagine it should be up on Ms. Hinton’s Website within a few weeks.

Disability, Debt Ceiling Crisis, Chris Matthews & Perception

This current Debt Ceiling fiasco has legitimized the presence of political ego-maniacs who care not what they can do for their country but rather what they can get their country to do for them and for those who got them elected. This is who runs our country these days.  Actually, I am wrong.  The corporations and special interests which got them elected do our thinking for us.  How else could a warm-blooded United States Citizen threaten to end Social Security or to slowly do away with what are called “Entitlement Programs” which benefit their fellow citizens?  It has to be the Banks, Oil Companies or Health Insurers pulling the strings.  No one person is that maniacal. Disability and Chronic Illness have given me this perspective and maybe that’s a good thing because, as so eloquently tweeted tonight by @PaulaKPorter (styled up a bit for proper presentation in this medium):

Take a second & search the Hash Tag, #disability. Personal stories flood that Stream. Remember: It’s the only minority each of us can become a member of @ any moment.

I just wish our Politicians would think more like this and less like the “Haves” and “Have-Nots” the United States appears to be to other countries or even to our enemies.   I can call my brother any name in the book but when you start attacking him I will come to his defense in a “New York Minute.”  When the chips are down, do you think Republicans and Democrats feel that way about each other?  When tragedy strikes, sure, but in the normal course of everyday life and everyday business when real dollars are at stake, I think not.  That saddens me.  Something needs to change because Perception might soon become Reality and all of these Media Political Posturing attempts might soon make people think that just like the creative and intelligent-sounding rants of Actor Charlie Sheen, there might be some truth to the “sizzle” that is being marketed as “steak.”

When I sit down for dinner with my Mom, I watch “Hardball with Chris Matthews” and when he gives his guests the opportunity to speak and when my Mom isn’t smiling and telling me how much she loves the way Chris invites people on his Show and then HE does ALL the talking, I watch these healthy politicians play “Chicken” with Healthcare, Disability and Social Security all in the name of “Let’s Make a Deal” to alleviate our nation’s current debt limit problem. These men and women should be ashamed of themselves to leave something this important to the last minute.  It is then grossly negligent and patently manipulative to scare and threaten the most vulnerable of their fellow citizens, i.e. the sick and elderly, for the purposes of posturing to either get elected come November and/or to close a “Debt Limit Deal” that should have been taken care of months ago.

How could our Representatives in Congress let the entire World in on our internal business with this Debt Limit Deal?  There are enemies and terrorists who hate us so much because we are a rich and free country who may just be taking a little summer vacation from planning attacks in which they kill themselves just to inflict maximum harm on us because WE are creating that mayhem for them.  We look like idiots with the sick and vulnerable having to fight the healthy and tailored politicians. Isn’t the entire World watching the BBC or CNN International wondering how the once righteous United States is becoming a divided Nation, in-between, of course, the pie-throwing at Rupert Murdoch and staring at his hot wife?

There will be a Debt Limit Deal just like there will be NFL Football this year.  But by procrastinating for maximum political effect, the politicians have exposed a growing problem in the United States as we are gradually becoming a country of “Haves” and “Have-Nots.” The “Haves” think the “Ends” justifies the “Means” but we no longer live in a news cycle we can control. If you think TMZ and Deadspin.com are able to efficiently disseminate Celebrity and Sports salacious information, respectively, then can you imagine how this Dent Limit Deal fiasco is playing out in different cultures?  For the first time “outsiders” are getting more than a glimpse at how dysfunctional the United States has become.  In the past, we respected Politicians because we interpreted their actions as “Causes” and then their causes as “Pipelines” for the betterment of the American way of life.  Remember, when Marlon Brando idealized his military-serving son Michael, as “Senator Corleone” in “The Godfather,” and it was supposed to stand for something?  Not anymore.  It is now just about “Winning” and sadly it probably wouldn’t matter if the United States Figurehead is Charlie Sheen, Michele Bachmann or Barack Obama.  That’s what this Debt Limit fiasco has “projected” to the world.  It has diluted the image of the world’s most powerful office and in the process legitimized the presence of ego-maniacs who care not what they can do for their country but rather what they can get their country to do for them and for those who get them elected.  That needs to be changed ASAP.

I give President Obama a pass on this because while everyone else was procrastinating he and his staff were busy running a country fraught with so many internal and external crises of “First Impression” that to solve them took up all of his time. But President Obama also wants to “Win” only he is a classy and honorable man who’s only Leadership flaw seems to be that he wants everyone to like him.  As President Obama is an avid basketball player and fan, the best way I can explain my wishes is through this true basketball metaphor.  Hall-of-Fame Basketball Player Bill Russell was the same way, including, being a nice man whose talents by themselves brought he and his teammates to unprecedented championships levels of play, but not until his similarly motivated Hall-of-Fame Coach Red Auerbach told him to start “throwing some elbows” in a Nationally Televised NBA Game.  The story has it that Mr. Auerbach assured Mr. Russell that if he does it in front of a national audience, while the rest of the NBA Players were watching, he’d never have to “throw elbows” again and he could then get back to focusing his finessed talents on generating superb team and individual performances.  You see, Bill Russell was being bothered by bullies who would rather foul him and slow the game down than be victims of Russell’s brilliant talents which dismantled teams and shut down the best of players.  By fouling Russell, these bullies mitigated his contributions to that of a mere mortal and that also slowed down the flow of the game and the success of Auerbach’s Boston Celtics.

Russell needed room to operate as he had the most complete basketball game the NBA had ever seen but it would only be effective if he were to get off the Foul Line and back into the flow of the game.  He listened to Mr. Auerbach.  He threw some sharp elbows and in one afternoon he developed a tough reputation to go along with his formidable talents and tenacious inner drive.  No-one ever questioned his mettle after that day and if they chose to, they knew they would pay for it – with those televised sharp elbows.  There was now a physical consequence to messin’ with Bill Russell and it hurt.  The result was that he was pretty much left alone and The Boston Celtic Dynasty was born.  Well, President Obama needs to start throwing some elbows during this Debt Ceiling fiasco because it’s not just about “Winning” anymore; it’s about how the United States is being perceived around the world.

I think President Obama is a good man and there is nothing wrong with wanting to be liked by everyone but I refuse to believe that we are a divided nation of “Haves” and “Have-Nots” and thus how the politicians treat each other during this Debt Limit Deal “negotiation” must be managed with a keener eye toward how we as a Nation are being perceived.  We now live in a world dominated by 24/7 “Media Imprints” and I think the time is up for the politicians whose most effective, and often only, weapons are style, image and perception.  The discourse needs to be about Substance.  In a country where there can easily be “Haves” and “Have-Nots,” somehow everyone at the negotiating able must be reminded of the aforementioned tweet and that they:

Take a second & search the Hash Tag, #disability.  It is there where they will find an over-abundance of personal stories flood that Twitter stream. Then remember: Becoming disabled is the only minority each of us can become a member of at any moment.

Political perception through Disability; I wonder what Chris Matthews would think? We’ll never know as he’d never let me get through my introduction.  I might have to appear on his Show with my Mom as he does seem to be a push-over for beautiful women.

Chronic Illness & Intimacy: What You Need to Know

“Intimacy” is generally defined as “a close, familiar, and usually affectionate or loving personal relationship with another person or group.”  Many people automatically attach “sex” to intimacy much like they always have their burgers with fries and bagels with their ritualistic Sunday newspapers and that’s the problem with understanding intimacy.  For, being intimate with another person, is simply to bare one’s soul and take the chance that by letting them see you, as you do, that they will accept and like you.  Ideally, the more “You” they get to know, the more they want to be around you, and vice versa.  That’s what’s so cool about being intimate with another human being as we learn that no one is perfect yet it is each person’s “imperfections” which makes them “perfect for us.”  It is that moment in time you will never forget when you “let it all hang out,” i.e., physically, mentally and emotionally, to discover that the bond between the two (2) of you is based deep down in your souls and not on status, body parts or some underlying agenda.  Sure, the downside is “rejection” but as we mature we realize that taking the chance of establishing just one (1) intimate relationship and rejoicing in its rewards makes up for any number of rejections.

This is why I side with the Poet, Alfred Lord Tennyson, when he wrote, “’Tis better to have loved and lost than never to have loved at all.”  But what would good ol’ Alfred the Poet have to say about the folks with chronic illnesses whose imperfections typically fall outside any degree of cuteness and could mean a life of struggle on almost every conceivable level, i.e., medical, financial, emotional and mental?  Moreover, when do we introduce our physical or mental differences into the “getting to know you phase” without overwhelming the other person? How much do we disclose and when?  Is it different for casual and romantic relationships? What about the workplace?  Where is that benchmark line, which just before you cross it would indicate that, in my case, for example, Crohn’s Disease is just another character attribute I have just like a great sense of humor?  Whereas crossing this imaginary benchmark line would sound something like this in the middle of a hopefully soon-to-be intimate Sunday Brunch: “Before we go any further, I must let you know that I have Crohn’s Disease and as a result I may suddenly jump up from the brunch table to visit one of the 13 bathrooms located within .3 miles of this restaurant.  Wow, that feels better, how do you like your halibut w/truffle sauce?”

Not to single out NBA Basketball Hall of Famer Earvin “Magic” Johnson but in this regard I think he was on to something the day he held that famous Press Conference retiring from the National Basketball Association because he had acquired the “HIV Virus.” He mentioned “having acquired the HIV Virus” almost like a “material possession” as if he were referring to a list of his physical possessions as in: “I got me a Mercedes Benz, I got me one of those Cadillac Escalades and of course the Hummer H3T and now I got the HIV Virus.”  I am not making fun of the manner in which Mr. Johnson speaks, but I was humored by the way he associated a very serious medical disease with just another “materialistic possession” he must deal with and it turned out to be the “possession” of highest priority.  As a testament to the will and courage of Magic Johnson, he told the entire world of his HIV Virus and lost several years of his NBA Career which most likely would have earned him records that would never be broken.  But more importantly, he beat the HIV Virus when no-one else was doing so.  Yes, he had access to the greatest medical minds in the world and the money to pay for such treatment.  Personally, though, I think he started winning his battle against the HIV Virus the day he announced it at that Press Conference because he was telling his body (and the world) that coping with and beating the HIV Virus was just another item on Magic Johnson’s daily “To Do” List.  He was telling the world: “Just watch how I’m going to beat this sure death sentence and then you will learn all you need to know about the man, Ervin Magic Johnson.” I have learned enough about Magic Johnson to afford him great respect as he may have humored me with the manner in which he delivered that “HIV Virus” speech but it is he who is having the last laugh due to his discipline and hard work.

In my humble opinion, the lesson to be learned from Magic Johnson’s bout with the HIV Virus is that chronic illness is just a part of our beings and when you must convey that to a potential friend, lover or business partner, you should do so only to the extent you must, and even then, make sure your audience focuses on the right message.  In Magic’s case, it was a message of redemption.  His candor revealed that he was about to embark upon the fight of his life and the entire world was getting a front row seat.  Now THAT is quite a Man.  So, you see, Magic Johnson turned a situation which would have broken almost all lesser men into an intimate battle against the Grim Reaper and people around the world started rooting for him because of his infectious smile and exciting style of play.  His accomplishments at that point in his stellar career had earned him an intimate relationship with NBA Fans around the world.  Thus, achieving intimacy through candor and the best of intentions is a disarming positive tool that chronic illness also provides us with.  Don’t be afraid to use it to massage the message of your chronic illness when necessary.

I have always chosen Humor to introduce my chronic illness into the equation but we must not forget that no-one in life gets away unscathed by the pitfalls of disease, bad genes, tainted judgment and sometimes just plain old bad luck.  Therefore, my second piece of advice, based on my almost 30 years of living very active social and business lives with the auto-immune, incurable and chronic illness, Crohn’s Disease (with the 1st piece of advice being to absorb the manner in which Magic Johnson utilized his reputation for being candid and intimate with people all over the world when he introduced the HIV Virus into his life and did so with reverence for its potential lethal effects), is to assume that everyone has something wrong with them.  No-one is perfect.  It is the matching of imperfections which makes for longstanding relationships.  As stated above, at a certain point in your life you realize that no-one is perfect so you look for those who are perfect for you, whether that is as a Friend, Lover, Support Group Member, etc.  In fact, looking back on these relationships, we tend to remember these funny “imperfections” and how they made you appreciate and love the person more, because of them, and not less, in-spite of them.  Thus, be confident about your chronic illness. Damn the torpedoes that you may get stifling cramps in your belly from your Crohn’s Disease or Ulcerative Colitis which may even cause a trip to the Emergency Room on that beautiful Sunday afternoon when you and she were renting that quaint cabin in the Adirondacks.  As the ambulance is running red lights to get you and your weekend-busting belly to the Emergency Room, try to remember that your new beautiful friend snores so loudly that she is afraid to fall asleep before you when she sleeps over and it took you 6 months to figure this out because she is so paranoid about it!  Everybody has something.

“When” do you introduce your chronic illness into the relationship?  The answer is as easy as answering the question posed by your new friend when she asks, “By the way, I am doing some early Christmas Shopping and I want to get you something silly, what is your favorite color?”   The answer is “blue” but please note that I would not obsess over when to tell her this fairly relevant fact about me until it came up in the natural course of conversation.  The same can be said of your chronic illness.  Granted, it may come up sooner and when it does try and answer that situation’s requirement with no more, or no less, information than is necessary.  For example, if you must go for some routine testing for your chronic illness (e.g., a Barium Upper GI Series or a Colonoscopy) and as a result prefer to be alone for a few days afterwards due to the subsequent discomfort of the barium passing through your system, tell the other person that you have this chronic illness which requires annual testing and for a few days afterwards you feel uncomfortable and prefer to “sleep it off” on your couch watching NFL Football as it makes your bathroom habits unreliable and energy draining.  As a result, you hope she understands and as soon as you get your strength back you will call her.  If he or she pokes around for more information, make light of it and do not get into details about your surgeries, hospitalizations and medications.  There will be time for that in the future.  Remember, too much information too soon can forever taint the blossoming relationship as you do not get a Second Chance at a First Impression and why would you want to do that anyway when it isn’t necessary?  When he or she probes, turn it back on them and ask them what they will be doing for the weekend.  People like to talk about themselves and when you ask, they take that as a sign of interest.  Deflect the light being shined on you and postpone its intended effects until you are less vulnerable to follow-up questions like when you are doing something physical feeling virile or are out with other people where you can make light of it.

A possible exception to my advice in this regard is when you are getting romantically serious with someone and your disability and/or inability to earn an income to merely support yourself becomes an issue.  Personally, I don’t date when I am in such a “crisis state” because I don’t think it is fair to do that to someone else because at a certain age (I’m 48 and I think that “certain age” is 35+) we all have a reasonable right to know these kinds of things since at that point presumably we are dating for keeps.  My advice then is to maintain your distance with this person until you are earning a living and can support at least yourself.  But if you are asking that other person to remain loyal to you while your illness prevents you from financially supporting yourself, you might be adding financial pressure to the situation and that never ends well.  Notwithstanding the foregoing, many of my closest friends criticize this approach as it is a lonely journey and there is nothing wrong with simply being friends with someone else even if that just turns out to be source of mutual support.  I think that is a valid point and that’s why I am sharing it with you.  But I find that when I am in “crisis” it is too tempting to “unload” my concerns on another friend, especially a new one, and since these serious Crohn’s Disease flare-ups come and go so unpredictably, I’d rather not spook them with the sudden change in circumstances and then face them alone and keep what was a potentially blossoming relationship as just that.

Putting aside the romantic aspect of intimacy, people with chronic illnesses require intimacy from their support group.  That said, a patient seeking such support must also be prepared to “bare all” to ensure that his or her support team is appropriate.  You can’t seek real intimacy without being willing to be open to it on your end.   To that end, I have always found it quite surprising to see who shows up at the hospital when I am there for several weeks or who offers me assistance with the full meaning of their intentions.  For example, I’ve had friends from New York fly up to Boston when I was hospitalized during law school just to hang out with me to make me feel normal.  My roommate from college stops up nearly every day I am in the hospital and he knows me so well that he always shows up with the NY Post, a few Tuna Sandwiches from my favorite Deli in NYC and he won’t accept a dime from me.  In fact, he is one of the few friends who have come out to see me this summer as I battle the Crohn’s Disease-induced Lung Disorder, “B.O.O.P,” and just hanging out with him and going for lunch and sharing a few laughs literally energizes me for weeks and makes me realize why I am staying positive about my plight and not waiving an inch in my resolve.  What’s even more important to me is that I know he’s not coming out to see me to satisfy some obligatory feeling he has of making so many numbers of visits to see me in New Jersey.  He truly wants to spend time with me and lift my spirits the same way I would want to do for him if he were the one with BOOP.  We have an intimate friendship in which many things go unspoken because our respective actions speak for themselves.

Another close friend comes by just to stay for a few minutes, sometimes with his super-cool wife or dynamite son or daughter, making me feel as if I am still in his rotation of friends almost as if I were out of the hospital and he was in the neighborhood and just wanted to stop by.  That may seem like a small innocuous gesture but it means SO MUCH TO ME as all I ever want to be thought of is “normal.”  Then there are the people who call you constantly telling you how much they want to come by and they ask via text message, “when is a good time?” so you tell them, but they never seem to make it over.  Then they text you the next day and you both go through the same routine.  I know they care, I know they mean well and I am appreciative that they think of me but after a while I must stop responding to their texts.  I will always be fond of these types of “friends” but by no means will we ever have an intimate relationship because if we did they would just know what to do or say in order to “make my day.”  They do not, as evidenced by the Text Messages.  I don’t fault them for that as I understand how much time and mutual respect goes into establishing intimacy with people.  You can’t have it with everyone and if you did, it wouldn’t be so precious.  This is especially true when you have a chronic illness because you simply don’t have the emotional capital to invest in relationships that are based on pity or on making the other person feel like they are doing a nice thing by communicating with you.  Life is too short.

The long-term effects of intimacy are also fascinating as I was to learn as few years ago when, thanks to reconnecting through Facebook, I threw a get-together for old friends from where we all grew up and went to High School in Queens, NY.  As the cost of my chronic illness has robbed me of practically every tangible possession or item of value in my Life, for the 3 hours of that get-together in some cool Bar in NYC which we had rented for the evening, you’d never know who wound up being the Philanthropist, Doctor, Engineer, Wall Street Wonder, Psychologist, Teacher, Insurance Salesperson or flat-out broke Crohn’s Disease Patient.  It actually had the feel of picking sides in a pick-up basketball game at “the Park” as we used to call it in our teens.  I was always somewhat of “Leader” or “Organizer” when we were kids and for this 3-hour informal event I was once again perceived the same way partly because I had also organized this event and also because for the most part these were people with whom I had intimate connections with going back to grade school and as a result nothing else mattered on that evening at this Bar in NYC.  Well, advance the calendar forward to December of last year when my Crohn’s Disease was complicated by a matter which required yet another Surgery to remedy it and I was to soon find out in March/April, 2011 that the medications for my Crohn’s Disease caused my now completely debilitating Lung Disorder known by the acronym “BOOP,” my friends put together a NYC Benefit for me to help offset my seemingly insurmountable medical bills. Not only did the aforementioned old-neighborhood friends all “show up,” in one way or another, but people from high school showed up who I barley spent time with back in 1977, 1978 and 1979.

Perhaps my story lends itself to altruistic people doing what they do but I thought of the Paul Simon song when he “thinks back to all the crap he learned in High School” and I wondered what was so special about me that these people who I hadn’t seen in 30+ years either came out to show their support or donated money to me?  More interestingly, was that as the donations came pouring in even after the December Event, I was more moved and inspired by the handwritten notes which accompanied the checks I received from these people.  Evidently, these folks thought I was always a genuine person and many people apparently respected me from afar.  That blew me away.  These notes made me feel good about always being so authentic and honorable back in high school.  I guess I was raised a certain way and I simply treated others the way I wanted to be treated.  I was also almost tearfully touched when during the December Event a high school friend for whom I have great respect pulled me aside and told me that he shows his teenage son my heart-felt videos conveying my appreciation for these charitable gestures.  He went on to add that he expressed to his son that THIS is why you help other people in need. I couldn’t believe it but I had become a Role Model of sorts to this man’s teenage son and that made me feel great.  This was NOT a Pity-Party; it was a gathering of old friends trying to help someone from the neighborhood who had fallen on hard times.  But it was fascinating who showed up and helped as opposed to who I figured would be there.  Again, it doesn’t say anything bad about those who did not attend or donate but it sure says a great deal about those who attended with the intention of lifting my spirits.

That night, I couldn’t get the song “Kodachrome” by Singer/Songwriter Paul Simon off of my mind and kept thinking about these lyrics:

If you took all the girls I knew
when I was single
and brought them all together
for one night

I know they’d never match
my sweet imagination

It’s true, they did not match my sweet imagination, they, i.e., the friends who came out to support me, SURPASSED my imagination.  These types of inspiring rewards only come with the establishment and development of intimate relationships.

 Since a “Support Team” is crucial to managing (and coping with) a chronic illness, understanding and finding intimacy in a friend who you can include in that Support Team is as important as finding the right doctor for you.  Self-proclaimed Macho guys like me and my college roommate may not speak the words of affection, at least while we are sober, but we “walk the walk” and what’s so cool about this is that our male counterparts “get it” because  we communicate in code so that they we can never be caught expressing how we truly feel about one another.  It’s hidden in jokes or remembrances that only we or our buddies recognize.  I guess that isn’t that “Macho” after all.  But in my intimate friends’ eyes, I know they are watching how I handle my predicament, especially now with the “B.O.O.P.,” because I can help a great many people by handling medical adversity in a productive and positive manner.  The fact that they are watching me so closely is inspiring because I respect their opinion.  “Anyone can handle success; it’s how they handle failure which ultimately will determine how successful they will be.”  I don’t know who authored this “saying” but I’ve always thought it was one of the deepest “sayings” I’ve ever read because it puts the definition of “success,” and thus the meaning of the saying, in the eye of the beholder.  As I’ve grown older, I have come to understand that life’s circumstances, more than anything else, determines the definition of “success” in one’s life.  That is another of the positive aspects of being saddled with chronic illness because we get to understand this reality very early in life.  You see, we learn shortly after diagnosis that the success understandably attributed to company promotions, many clients, big bank accounts, fancy vacations, 2nd and 3rd homes and a stable of fancy cars is negated by health problems, especially chronic health problems.  What then?

“Shortly after diagnosis” can vary greatly for people with chronic illness.  I think the older a person is when they learn that their health will never let them complete a reasonably challenging “To Do List” and that their “Minds are going to make Promises that their Bodies can’t keep,” the more “in denial” they could become about their chronic illness.  But as Singer/Songwriter Bruce Springsteen wrote in the song, “Darkness on the Edge of Town,”

Everybody’s got a secret, Sonny,
Something that they just can’t face,
Some folks spend their whole lives trying to keep it,
They carry it with them every step that they take.
Till some day they just cut it loose
Cut it loose or let it drag ‘em down,
Where no one asks any questions,
or looks too long in your face,
In the darkness on the edge of town.”

I emphasized the last few lines because that is what Intimacy is about.  When you get so tired of masking your fears that you let your guard down, it is only then when you find out who are your true friends.  It doesn’t mean that that the others are bad people, it just means that there are certain friends you can to count on when you are sick and you should have no expectations from all the others.  This may sound too “practical” or too direct for some folks but when you are hospitalized over 200 times over the past 25 years and you are 48 years of age there has not been much time for the expansion of “good-time buddies.”  Somewhere along the way I trusted a few friends in seeing me the way I see myself and as frightening as that was at the time, I had no choice.  Then whenever I was hospitalized or otherwise disabled for extended periods of time, these same few people would always be there for me.  It was strange; I was 21 or so when I was first diagnosed with Crohn’s Disease and approximately 25 when we all realized that its “broad spectrum” characteristic was going to be lost on me like subtlety on Charlie Sheen and that I would be spending a great deal of time in hospitals; but when I witnessed the incredible self-less acts of friendship bestowed upon me I actually felt “lucky” that I had this kind of support behind me.  It made me a better friend and more receptive to their problems.  While my chronic illness had dramatically altered the path of my Life, I achieved a level of intimacy with my friends that I would never have come close to doing if I were a normal healthy individual.  If quality of friendship were the currency in life, I’d be among the wealthiest men in the world.  Nevertheless, I think the quality of friendships in one’s life is one of the most accurate measures of the man (or woman) so I wouldn’t change a thing about my chronic illness, that’s how much I have benefited from the intimate relationships I have built and developed with my friends and Support Team.

That said, I was “in denial” for a few years after the diagnosis of my Crohn’s Disease because it all seemed so unbelievable.  How bad could a disease be which I had never heard about prior to eating flavored popcorn and passing out from the Obstructional pain in some random NYC corporate bathroom stall, or whose name I probably couldn’t spell correctly even if I were on a game show and would win $1M for doing so nor had I even seen it on a cheesy Family TV Show as the season-ending “Disease” cliff-hanger storyline?   In fact, in order to “sober up” and face the diagnosed reality of my chronic illness, I had to stop hanging around with my closest friends because in our own ways we didn’t know how to process my illness.  One night I’d be fine during a wild night out on the town and the next weekend I would have to cancel going to a close friend’s wedding because my Crohn’s Disease was flaring up and I couldn’t leave my house for the weekend.  That Groom and I didn’t speak for 20+ years because of that incident but as I got older and our respective understandings of my situation matured, we thankfully reconciled.  My college roommate and I had to stop speaking for a few years during this same time period because we had so much fun hanging out together that when I started to become unreliable and couldn’t party like I had on the past, it confused us and it was almost as if he didn’t believe me.  In retrospect, I don’t blame him.  What Crohn’s Disease Patient can still eat “White Castle” hamburgers and Onion Rings at 4 AM?  Yodel’s for breakfast? We were both idiots but how could I expect my friends to take my chronic illness seriously when I didn’t?  Thankfully, a few years later after chronic illness had given me clarity of vision that only it can when certain physical/mental abilities are compromised such that the power of perception is enhanced (another plus of chronic illness), I had come to grips with my new found limitations and my actions finally matched my words and most of the above friendships were patched up and I am proud to say that my Support Team is made up of male and female friendships many of which go back to Kindergarten, Summer Camp and College.

Children with Chronic Illnesses have a harder time with the instant realization that they will be “different” but they are born and raised with the logical belief that their better days lie ahead.  This aids them greatly as they tackle the future and make decisions about friends, lovers, business colleagues and the like.  It’s as if their chronic illness instills in them a bullshit detector which is one of the other extremely useful positive attributes of chronic illness.  Just like kids marvel at how much smarter their parents become as they get older, so do they come to appreciate the skills of perception that come along with coping with a chronic illness from such an early age.  The diagnosis may place them on slippery footing for a while and it may never stop making their parents feel that same way but it soon dissipates for the child and the result is a mature young adult who has as good an understanding one can have about life, fate, happiness and success.  But if they do not seize the opportunity to grow from the diagnosis, they risk wallowing in their fate and then they may take several steps back before they move forward.

In summary, chronic illness and intimacy will forever be linked as integral components to a successful coping strategy for managing chronic illnesses of every kind.  They require a Magic Johnson-like perspective with disciplined details told at the right time in response to the right questions.  Surely, the chronically ill person is not perfect but nor is the person with whom he or she is seeking an intimate relationship.  In fact, it is the imperfections which attract and cement the most intimate of relationships.  Intimacy is to be treasured as it will become the foundation of every Support Team relationship and it is never too early to use candor to seek intimate relationships as the feeling of rejection in that pursuit is completely outweighed and surpassed by succeeding in becoming intimate with another person.  In other words, “’Tis better to have loved and lost than never to have loved at all” for being “Intimate” is simply to bare one’s soul to another and take the chance that by letting them see you, as you do, that they will accept and like you.  Ideally, the more “You” they get to know, the more they want to be around you, and vice versa.  Don’t overwhelm the other person with too much information too soon and remember that you do not get a Second Chance at a First Impression.   If you follow these guidelines in seeking intimacy with chronic illness, you will experience one of the few benefits of never-ending doctor bills, hospital visits, medications, surgeries, etc.  That is, intimate and quality friendships which, once you find them, will never again cause you to view your chronic illness as an obstacle in this regard.

Healthcare Significance of Google Health’s Demise & Possible Resurrection

The words “Demise” and “Resurrection” are clear contradictions in terms just as are the phrases “Kim Kardashian” and “Reality TV Actress.”  But that is exactly what Google unexpectedly ran into with its Google Health Initiative.  What started out as a seemingly hopeful Brand Extension into the “can’t miss” social media healthcare industry, which, let’s face it, is ripe with financial and growth opportunities for a savvy, behemoth company like Google, slowly morphed into that situation in high school when you bring your unbeatable 5-man hoops squad from the local Suburban Community Center into the big city to test its mettle against pick-up teams in the playground who leave no doubt as to the street smarts required to rule the game of basketball in the city streets, where the rims have no nets and even the little guys can jam the basketball.  Even your team’s leader, the tough, rebounding 6’10” Center with soft hands and a great shot gets painfully schooled by quicker Guards who aren’t nearly as tall or as talented but they understand the “hustle” of the game.  They “get” that winning is the only thing and participating with the better players on paper is useless without understanding the lay of the concrete courts.

Google Health had no idea that the profits hidden in all mainstream healthcare ventures lie in the gross inefficiencies hidden by the Health Insurers via Oil Cartel-like business practices with assistance from regulators who also benefit in one way or another.  These secret healthcare money-making practices and companies are guarded with such deep and formidable political cover that is only rivaled by the way in which Hollywood has convinced a global audience that Kim Kardashian is even a celebrity.  I think Google Health figured this out a little too late during the “Google Health 1.0” Initiative or somewhere around the 7th pick-up game of the day when even Ken Howard would have forced his “White Shadow” basketball team to pack it in to re-tool in order to fight another day. But “Coolidge” and “Salami” would live to come back another day to teach these playground players that a true “Team” with a well-executed and practiced plan can overcome even the biggest of odds.  After all, it was a TV Show which always ended with a message.

But who would have ever thought that with all its accomplishments on the web that Google would miscalculate a “David & Goliath” competition when they are actually “the David” and some Health Insurers “the Goliath”?  Sure, there’s more to Google Health’s recent demise but conceptually I think this is what Google learned and just like Coolidge and Salami, they will be back because how many other business situations with such big upsides will they be placed in the underdog role fighting for Right in an industry such as healthcare where their success is sorely needed to change the status quo and bring about meaningful healthcare reform?  I can’t think of any unless they decide to contribute to solving our national debt crisis.

Most medical professionals believe that all healthcare-related web initiatives are doomed to fail unless clinicians or other licensed medical personnel are a visible and significant part of the plan for roll-out, development and profitability.  This would seem to be an insurmountable barrier to enter the market for a company like Google Health which provided a Patient-Dedicated Service which stored and organized Medical Records. However, with the advent of “Health Care Social Media,” or “HCSM,” as it is frequently referred to as an acronym, something unique is developing on the web with healthcare involving Patients; and Patients only.  More specifically, as I learn more about HCSM, I think Chronic Patients like me yield a great deal of Influence in these healthcare web initiatives such that when a company as large, powerful and resourceful as Google gets flustered by not factoring this into their business plan and that miscalculation jeopardizes their entire healthcare initiative, this influential role of Patients in HCSM  needs to be examined and more carefully integrated into the business plan.

The fact is that Licensed Medical Professionals cannot yet participate in HCSM on a clinical individual Patient Care basis as their Licensure Boards, no matter how skilled, can’t keep up with the speed of Social Media.  This frustrating reality is applicable no matter how well intending these Doctors and Psychologists are with respect to branching out for the sake of being accessible for their Patients, and most are that selfless with what would be even more of a drain on their most precious of limited resources,namely, time.  As a result, they would leave themselves vulnerable to too many ethical, legal and moral cases of First Impression.  The smart ones heed the warnings of their attorneys and simply use HCSM to educate their Patients about new developments that affect their Patient Care and Patient populations.  Others use HCSM strictly for marketing purposes.  But some are also prematurely talking about ROI (i.e., “Return on Investment”) with respect to HCSM and thus trying to monetize HCSM before they even understand it.  However, as Apple Computer, Inc. taught us, we need to let the wine age a bit, the market define itself, then try to monetize it.

But lest we not forget that we are mostly talking about Doctors here, so they are bound to make the same mistakes their arrogant and greedy record company executive brethren made when faced with the same apparent opportunities to which Recording Artists, and in this case, Patients, also lay claim.  Although, I sincerely hope not because the younger Doctors I have been privileged to meet in the various virtual HCSM functions I have “attended” are SO SHARP and seem SO DEDICATED to Patient Care and to realistically regulating the Health Insurers who operate within the Health Insurance Industry utilizing the same unconcerned community-minded approach as the Oil Cartels that I am doing all I can to help them play a vital role in the development and growth of HCSM (and thus the emergence and re-emergence of Patient Medical Record Organization and Storage Services like Google Health).

To understand why HCSM is strictly a Patient-Driven Medium, you need to know that the only constraint on Patients sharing information and experiences with one another in HCSM is their own respective Privacy tolerance levels.  Personally, I don’t mind the world knowing that I have the incurable and auto-immune illness, Crohn’s Disease, and as a result, I have been hospitalized over 200 times and operated on almost 20 times.  I even wrote a Book about it called “Confessions of a Professional Hospital Patient” with the hope that others could learn from me sharing my information, experiences and lessons learned as I thought THAT was the Medium to disseminate all that I had learned.  A Service like Google Health offered Patients a place to safely aggregate their medical information so that it could be accessed easily by Medical Facilities and Medical Professionals all over the world thus freeing up Chronic Patients to live their lives to the fullest and never having to worry that a skiing accident in some faraway land could wind up a medical disaster where they would have to explain their unique medical condition to Doctors who speak a different language.  Even more important, a Service like Google Health would breed confidence in this type of Chronic Patient so that he or she actually goes on that trip or relocates to another city for a great new job opportunity without fear of being separated from their medical records.

An increasing amount of Patients understand the possible, if not probable, privacy tradeoffs to sharing their information and experiences in exchange for the same about their present health problem.  When they do so, they are creating Virtual Patient “Communities” of Empowered and Informed Patients with shared illnesses, symptoms, medications, complications, side effects, etc. When these Informed Patients tap into this almost instantaneous database of empowerment and consult with their real-life Physicians, the interaction is quicker, it is less intimidating for the Patient, the Patient Care becomes more collaborative in nature, and the overall Consumer Transaction is both more efficient and cost effective.  Amazingly, not one Clinician or Licensed Medical Professional was involved with the foregoing explanation of how a Service like Google Health would help in the transformation of “Patient 1.0” into the new “Google Health Empowered & Informed Patient 2.0.”  Accordingly, while it would seem counter-intuitive that Clinicians need be present to lend authenticity to a web healthcare venture, HCSM says differently and it is this underestimation which hurt Google Health.  In essence, what Google Health lacked was a modern-day Grassroots Marketing Campaign by Patients touting how useful the Service is to Chronically Ill Patients, for example, who can now travel the world knowing that all of their medical records are in one place and they need not wait for standardized Electronic Medical Records (“EMRs”) to be adopted worldwide.  And these days, Grassroots Marketing is akin to Social Media and thus it is powered by technology so it won’t take long for other Patients to get this message and find benefits of their own in these types of Services. Then, amazingly, medical professionals will come on board because that is where their Consumer Patients are.  Remember, ROI?

Therefore, the only ones dominating the HCSM playing field are Patients sharing information and experiences with other Patients for the betterment of their own Treatment as well as for the betterment of overall Healthcare.  This Patient empowerment will have a trickle-down effect which will be the Game-Changer we have all been waiting for in healthcare.   It is not going to happen as a result of healthcare reform as our political party system won’t permit the necessary changes without the other side neutralizing the effectiveness of any positive reforms.  But there is precedent for this type of success involving counter-intuitive traditional Grassroots Marketing effectuating broad-sweeping industry changes and in all places and industries it was set by a band in the Music Industry called “The Grateful Dead.”  As a result, they are one of the top grossing concert acts of all-time and they did it “acoustically,” i.e., without Technology, just Grassroots Word-of-Mouth.   Think about the influence and power of Patients utilizing the jet stream-like growth of HCSM to publicize Services like Google Health.  For the first time in many years, healthcare would then become an industry as hip as the Mobile Phone or Computer industries and that will attract top-notch employee talent and it will strongly incentivize  Physicians and Hospitals to enter into local Provider Agreements with the demographically appropriate Patients in the Google Health-type Service.  On the face of it, it appears that by just having Patients advocating a “Google Health” type quality Service within HCSM and having that Service follow The Grateful Dead business model we Patients will help bring about the changes in healthcare we have sought for so long.   Who else but Patients should be doing this anyway?

In terms of brief background on The Grateful Dead, while other bands saw touring and playing live concerts as an expensive and never-ending personal-demon filled global road trip experience that only served to market their latest albums/CDs, The Grateful Dead turned that business model on its head and instead built up their live concerts into their primary revenue-generating vehicle.  Therefore, their investment in encouraging fans to tape concerts and share them with one another created unique commodities such that if they played 300 different concerts in a given year then they had 300 Unique Products for that year. They also redefined “Community” as not just a “Place” but more as a destination where a fan could meet other fans and partake in experiences they both enjoyed and this included the purchasing of Grateful Dead Merchandise, another huge revenue-source. The “Suits” (i.e., the record company executives who always think they know best how to market an artist’s music) were concerned that encouraging the free swapping of live Grateful Dead concerts would cannibalize Grateful Dead album/cd sales but they completely missed what was really happening.  The Grateful Dead were sharing their music with the world in effect telling fans, “Check it out.  That is what we sound like when you come to see us play Live.  Stay in touch with us and when we come to your town, tell all your  friends, then come out and watch us play.  Better yet, come along for the ride and you can experience that sound in cites all over the world and you’ll be hanging out with people just like yourself who also enjoy how they feel when they listen to our music.”  A “Suit” can’t communicate all that in a Marketing Campaign.  Only a FAN CAN DO THAT, just like only a Patient can truly promote the benefits of a Service like Google Health.

Therein lies the rub, as they say, with Google Health, because the value of that Service to Patients is almost limitless and there are various Physician Practice and Hospital Provider Integrations possible within the demographically desirable Google Health EMR-like database (but, of course, only with the Patient’s prior consent).  Therefore, Google Health needs to get its Patient-Consumers to tout its Service so that it gets picked up by the powerful HCSM “winds of change” and becomes the norm for Patients whose most effective tool against the barrage of medical paperwork, appeals, prior authorizations, submission of claims, appeal of claims, etc. is Organization.  Unfortunately, in the most recent “Patient 1.0” version of Google Health they measured their progress and charted their course by the more traditional standards, and did not invest enough time and they undervalued the use of Patients as Testimonial Marketers.  At the same time, again by utilizing the “same old, same old,” they also overestimated the acceptance of, and participation in, the Service by medical practices as if that were some touchstone of success.  Remember, HCSM is a Patient-Driven Medium so catering to the Physician crowd instead of the Patient population is like going through the Oscar “Best Actress” eligibility rules with Kim Kardasian.  There is some cosmic rationale to that conversation, and she’s gorgeous so there’s that, but unless she marries a guy named “Oscar,” she will never utter that word when discussing business and her career.  (To Ms. Kardashian’s credit, she is a VERY bright business woman who also knows this and she knows exactly who her audience is and thus who she must cater to. Services like Google Health who tap into HCSM must do the same.   Physicians and Hospitals will follow in due time.)

It took the banking industry a long time to gain widespread internet acceptance such that busy people now pay their bills on line routinely.  So now with the internet being an integral part of everyday life and HCSM being an insulated Patient-Driven movement, all a Service like Google Health has to do is re-launch with the street smarts Coolidge and Salami learned from their foray into the city playgrounds playing hoops and start a Patient Grassroots campaign run through HCSM.  Once challenged by a formidable opponent as dominate as Google, the political and regulatory hassles of hiding the aforementioned gross inefficiencies in its healthcare insurance business will outweigh the financial gain guaranteed by operating as De Facto Oil Cartels and this will make these Oil Cartel-like Health Insurers blink.  That’s why we need a company the size of “Google” to get into this industry as the Government will never be a viable player due to the ever-present potential for political influence. Once HCSM exposes these gross inefficiencies through Patent Communities and Empowered Patients, which incidentally are as closely guarded by these Health Insurer/De Facto Oil Cartels as that of the acting talents of Kim Kardashian,  that’s when Hospitals and Physicians will get fully in the Game and THEN Services like Google Health will be the NORM and our Healthcare System will be truly Reformed.

The 25 Most Effective Patient Tools for Managing Chronic Illness

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If I were preparing to take the SAT College Prep Exam, the “Analogy” part would phrase a question something like this:  Listening” is to Physicians as “__________” is to Patients?  The Answer is “Organization.”  It is the most basic of Effective Tools with which we, as Patients, have to maximize our chances of attaining a positive result from the “Patient Experience.”  I am not a Licensed Medical Professional (“LMP”) but I think it is fair to say that the 200+ hospitalizations and approximately 20 major surgeries I have accumulated over the past 25+ years due to Crohn’s Disease does qualify me as an Expert with respect to Patients with Chronic Illnesses.  As I am, however, also licensed as an Attorney and I also possess an MBA degree, I am aware and truly understanding of the importance of Licensure and of the dedication it takes for one to be so licensed in their chosen career field.  That said, as an Un-Licensed Medical Professional who focuses on helping Patients with chronic diseases, I have become proficient at recognizing what is, and what is not, effective at keeping the battle with chronic illness fair while also ensuring that Patients succeed at being adequately treated by Medical Providers and in compliance with the ever-increasing list of rules and procedures set forth by their respective Insurers (which, incidentally, are also major hassles to the Medical Providers when they try and get paid from the Insurers).

Accordingly, set forth below are the Patient Tools which have helped me Survive and Thrive for the past 25+ years as a Healthcare “Consumer,” and a “Frequent Flyer” One at that!

  1. Maintain a Chronological List of all Major Surgeries, Treatments, Events and Medications. This can be tedious and it can conjure up bad memories but it will be of great assistance when you apply for Disability or you are involved with a lawsuit over a particular Drug or Treatment.  It can also reveal certain patterns which, like a Food Diary, can help your Physician diagnose and treat you and provide the necessary impetus for your Insurer to approve such Treatments. This need not be done in one sitting and it can be developed over time but I assure you that it will come in handy many times in the future.
  2. List all the Doctors and Hospitals who have treated you along with their most current Contact Information. See above.
  3. Separate List of all Medications you have taken and are NOW taking.
  4. Separate List of all Homeopathic Products or Nutritional Supplements you have used.  Note any noticeable reactions you had when first taking them or when you stopped taking them.
  5. Input all Doctor/Hospital Appointments into your Computer’s Calendar Program such as Microsoft Outlook.   You may get a verbal appointment with a Doctor but when you must “look back” for a variety of reasons, including, but not limited to, tax reasons, lawsuits, etc., it is important that you know that you ALWAYS inputted such information into your Computer.  This is a GREAT HABIT to get into as it will form a paper-trail which you will need in your never-ending quest to be and stay organized.
  6. List all Hospitalization Time Periods.
  7. List all “Temporary Disability” Periods. Some chronically ill people have private Disability Polices they smartly purchased before their chronic illness became diagnosed or “chronic” (e.g., Law School Graduates can get Disability Insurance through their American Bar Association [“ABA”] Membership) and I encourage EVERY person in their 20s and 30s to obtain some type of Disability Policy since the grim statistics indicate you are more likely to be Disabled than to Die at those ages.   Others file for Temporary Disability through their Local Government in cooperation with their employer.  In either case, it is good practice to keep a paper-trial of these periods of Disability.
  8. Obtain Film (i.e., Digital) and Paper Reports for ALL Diagnostic Testing performed on you either in or out of the Hospital. This includes Blood Work, Operative Reports and Pathology Reports.  You would be surprised at how easy this is to accomplish.  Just be polite to the folks at the Hospital or at the Out-Patient Facility Front-Desk and they will direct you to the Film Library.  At the Film Library you need to ratchet up the politeness even higher so that they will prioritize your requests and put the Tests on CDs with a clearly labeled list of what is contained on that CD.  You may have to obtain copies of the Blood Work from your Physicians simply by calling their support staff or you can make arrangements to have a copy sent to you at the Laboratory.  I haven’t had great experiences with the follow-up of Labs so I usually follow-up with the Doctor as a default measure.
  9. Buy a durable Scanner and learn how to organize all of the above with reliable Scanning Software.  I currently have an Epson V500 Perfection Scanner and it is perfect for these purposes.  I have been using “Paperport” Scanning Software for many years and find it simple to use and incredibly effective in terms of organizing materials.  I currently use Paperport Version 12 and I cannot speak more highly of a software program.  Please be sure to implement a routine “back-up” plan to ensure that you never lose this information.  For example, back-up all of your scanned-in documents to a Thumb-Nail Drive or to a separate External Hard Drive so that you ALWAYS have two (2) copies of everything.
  10. Denote the Specific Dates of Coverage regarding all Health Insurance Policies.  If you or your company changes Health Insurance Companies (and this occurs quite frequently these days due to price point competition), it is imperative that you obtain a “Certificate of Credible Coverage” from the former Health Insurance Company so that you can always prove that you never had even one (1) day of a lapse in coverage.  Then scan the Certificate into your Computer and keep these “Certificates” in their own Computer Folder so they are easy to access.  In a world where “Pre-Existing Illnesses” can have serious consequences to the cost of, and possibly even access to, Health Insurance, the only Defense is to NEVER have a lapse in Coverage.
  11. Keep Track of all Health Insurance Reimbursement Submissions. Often when a Patient is in crisis, he or she is seeing a variety of Doctors or LMPs and the Medical Bills stack up fast.  Regardless of the inconvenience, you must set aside time to submit them to your Insurer despite the Medical Provider assuring you that they will “submit” their Invoice for you. Most Medical Practices demonstrate excellent follow-through in this regard but they are not always aware of the specific Insurer submission guidelines. Thus, YOU must follow the specific submission instructions provided by your Insurer (e.g., some specifically state that they will not look at submissions that are “stapled” as they only want “paper clipped papers” because I presume all documents are scanned into their system and staples slow down their intake process and can possibly damage their scanning equipment) and ALWAYS put your Name and Health Insurance Company Member Identification Number on every Receipt and piece of paper being submitted.  Then scan the submission into your computer including some notes to yourself so that you can track its progress for follow-up purposes.  You stand a much better chance for reimbursement or even positive assistance from your Insurer when your follow-up phone call is polite and filled with details such as Name of Doctor, Date of Service, Date of Submission, etc.
  12. Become Familiar with your Health Insurance Company’s “Prior Authorization” (“PA”) Rules.  This usually applies to expensive drugs such as Provigil (i.e., a drug prescribed for Sleep Apnea) and expensive diagnostic tests such as a CAT scan or MRI.  Moreover, as somewhat of a stop-gap measure, you usually cannot even obtain the drug or test without issuing a PA number to the Medical Provider. But, while you may be comfortable in dealing with your Doctor and his or her staff, it is not their responsibility to be “up-to-speed” on the Prior Authorization policies of your Insurer.  Therefore, double-check this with a simple phone call to your Insurer (and write down the specifics of when you called, who you spoke to and what they said) and then the Doctor’s office will likely play a significant role in helping you obtain the PA.
  13. Know your Insurer’s Laboratory Policies re: Blood/Urine Tests, X-Rays and Colonoscopies.  We’ve all had the experience of going to see our favorite Doctor for a check-up and towards the end of the examination he jots down the various Blood and Urine Tests he needs to do and then he says: “Don’t get dressed yet as my Nurse will come in to take your Blood and Urine.”  In the old days, this was fine but nowadays we Patients are Consumers who have contracts with Health Insurance Companies who have made specific arrangements with various Laboratories for these Tests so that they are Cost-Effective for all parties involved.  Many of these Labs are also national chains and thus they are usually located somewhere reasonably convenient for anyone to get to.  Therefore, if you acquiesce and let your favorite Doctor do the Tests, it will cost you a significant amount of money.  The  appropriate response is: “Doc, my Health Insurance Company requires me to have all of my Laboratory Tests done at one (1) of three (3) Labs so I would greatly appreciate if you would write me a prescription for the Lab Tests and I promise I will get them done by the end of the week.”  Doctors now understand this so you shouldn’t have a problem.  This same scenario could also present itself with respect to simple X-rays.  Therefore, as a Patient you must be cognizant of the arrangements made by your Insurer prior to your Doctor’s Appointment.

Emergencies often trump all logic and reasonableness so your best bet is to plead “Emergency” when the Medical Bills come in and financial adjustments have not been made to account for your emergent circumstances. Most Insurers, however, will try and work with you since it is not an everyday occurrence and they realize what you were up against.  Although, some (even those who wind up accommodating you) will absolutely not work with you (at least at first) citing “rules are rules” and in those cases you must bite your tongue and suppress every animalistic impulse to want to travel through the phone line and strangle this dispassionate customer service person and SMILE and say: “Thank you for your input, may I speak to your Manager?”  Then carve out a few hours of your day and enjoy surfing the Web while you get transferred to 10 different people each of whom you must repeat the entire story to and you must do so with the same “innocence” and upbeat tone of voice as if you have been wronged so egregiously that you have all the time in the world to set things straight.  I have just described my last Tuesday, by the way!

Where it gets complicated is with respect to Procedures such as Colonoscopies and Endoscopies because these Procedures usually produce Medical Bills from a few different sources (e.g., the Doctor, the Facility, Anesthesiologist and Laboratory) and while it would seem logical that your Insurer would cover all of these different “Sources” under an Umbrella-type of theory, that just isn’t usually the case.  In fact, it has been my experience that after speaking to an Insurer representative I must weigh the different cost options of having the tests down at different facilities for lower costs vs. wanting my Gastroenterologist of 25 years being the Doctor performing the Endoscope exam.  Sometimes these situations work themselves out when you get so sick that you must be hospitalized as having diagnostic tests like these performed while classified as an in-patent in a hospital falls into its own “hospital category” within your Insurer’s policy. But with Doctors advocating that Patients get tests like Colonoscopies (or a Mammography) routinely after a certain age as a preventive course of action, the in-patient solution is not available.  Therefore, call your Insurer and ask them to go over ALL of the Costs you will be responsible for when you have this type of invasive exam.  You should also tell them about your preference to have your Gastroenterologist of 25 years performing the Endoscope, for example, as he has been inside your body so many times that it will be cost effective in the long run as he will undoubtedly pick up on any problems you might have with much more certainty than would some other perfectly qualified Doctor who simply is not at all familiar with your complicated case of Crohn’s Disease (which is my situation).

14.  Behavioral Health Benefits are usually handled differently by your Insurer.  Keeping everything above in mind you must also be aware that when you are seeking Mental Health Benefits from your Insurer that there might be different rules and procedures you must follow.  More specifically, some Insurers subcontract out this aspect of your Insurance Coverage to “niche” Mental Health Insurance Companies and thus there might be differences regarding PAs, submitting Receipts, In and Out of Network Physicians, etc.  It seems unfair that your Insurer can unilaterally make these changes such that they will affect your bottom-line before you have an opportunity to modify your behavior to be in accordance with the new procedures but often times they do make these types of changes and whether or not they are permitted to do so under law is irrelevant.  You just have to learn to “roll with it” as a chronically ill Patient.

Anticipating the “unfairness” frequently demonstrated by Insurers is similar to teaching a Teen who aspires to obtain a Driver’s License.  More specifically, I had this conversation with my then 16-year old nephew while I was driving and he was sitting shot-gun as we waited for the light to change from Red to Green at a busy 4-way intersection.  He watched me look all 4 ways and then when the light turned Green I slowly moved forward but AGAIN looked all 4 ways.  He questioned why I AGAIN looked all 4 ways when I clearly now had the “right of way” with the Green light and I explained to him that even though I had the “right of way” if one of these other drivers ran through their red light and hit me it wouldn’t matter much who was right as he and I would probably be dead!  I told him I know some very good lawyers but they are not much help to us when we are 6-feet under.  He laughed but then I got serious and told him that people make honest mistakes and sometimes the consequences are irreparable such as in a tragic Car Accident. This is why I always look and even go so far as to “anticipate” the mistakes of other drivers so that I have an “escape” plan ready in my mind.  This finally made the appropriate impression on him and it is exactly what I am referring to regarding Health Insurers and the unfair seemingly unilateral changes they sometimes make.  In that regard, you should almost “anticipate” unilateral changes especially for potentially expensive medical/behavioral health services and simply call your Insurer and ask about their current rules and procedures regarding this contemplated service. Remember, “roll with it.”

15.  Become Familiar with your Insurer’s Website but:  You must understand that the Insurer sometimes makes changes that are not noted on their  Website for a few days or sometimes they are never noted on the Website.  There is no intent to deceive here it is just human nature as Insurers can’t always keep up with the specificities of their Medical Provider Contracts they have with, for example, the different Physical Therapists.  Nevertheless, I have found Insurer websites to be excellent resources for tracking Submitted Claims and obtaining Explanation of Benefits forms (“EOBs”).  This helps fill in the gaps in your paper-trail account of what has happened to you in the event you must do so for a Disability Benefits Insurance Company or simply for your own chronological timeline document you are maintaining as per above.

16.  In and Out of Network Physicians.  It would seem sufficient to obtain this information from the Insurer’s website and then verify it with the Medical Provider but if it is a new Doctor and the out-of-pocket costs to you could be significant if your Claim was denied, call the Insurer to verify.  Additionally, and by no means am I picking on Physical Therapists, but with certain specialties the Insurer can have Provider Contracts with 3 of the 7 Providers at a given Facility but on their website they list the entire Facility as “In-Network.”  As a result, I have had the unpleasant experience of performing all of the above due-diligence but then being unlucky by being assigned Physical Therapist #4 who works at the same “In-Network” Facility but who is NOT an “In-Network” Provider with my Insurer.  In my situation, I respectfully made my argument with the Insurer and they countered with the Oil-Cartel-like response that they hadn’t updated their website recently and their laziness was now my tough luck.  (Naturally, they used more polite and respectful language than that but their argument was in no uncertain terms, “too bad.”)  Hence, try to envision every possible way an Insurer can bully you and then be pro-active to account for that possibility in a “reasonably foreseeable” manner.  Don’t forget, Insurers are often large corporations focused on maximizing Shareholder Value thus any approved Claim is counter-intuitive toward their bottom-line financial goals. Yes, they operate within a heavily regulated Industry so the provision of Quality Patient Care is certainly a major factor which they consider in the Claim Approval Process but they are in business to make money and every time they approve a Claim they conceivably make less money.  Try and understand this “conflict of interest” mindset and it will help you take a more pro-active stance when you interact with your Insurer.

17.  Use Faxes as a way to Communicate in Crises with your Doctors and also to provide “Wellness” Status Updates.  Whether you are seeking an appointment, phone call or medications, a Fax is an excellent way for you to help your Doctor help you by creating a paper-trail for him or her such that they can attend to your needs expeditiously.  Try to keep it brief but informative as any other usage could be construed as taking advantage of a captive audience.  Faxes can also be used as possibly the least intrusive (and thus most time respectful) method to provide a Status Update on how you are doing with a new Treatment regimen. Notwithstanding the foregoing, don’t assume that every Fax is read by your Doctor as they get inundated with different communications and your Fax may slip through the cracks.  Therefore, if you haven’t heard anything within 24-48 hours and you specifically needed to be contacted within that time frame, place a polite follow-up call to the support staff asking them if your Fax was received and read.  Most importantly, if your matter is NOT URGENT, denote that on the Fax as well so that the support staff can appropriately prioritize all documents which must be reviewed by the Doctor on a “triage” basis.  You will appreciate this gesture in the future when you do have an Emergency and other Patients have taken the time to explain that their current matter is not urgent.

18.  Have Your Doctors Call Ahead When You Must go to the Emergency Room (“ER”).  Our Healthcare System is in such chaos that too many people use the ER as their resource for Primary Care.  I can’t sit in judgment of those folks because they usually are the Patients who can’t afford Health Insurance and desperate times make for desperate measures.  I, on the other hand, only go the ER when I feel as if without Hospital treatment I could die or the Pain is too much for me to bear and I need intravenous medication.  In any event, however, I have found that my ER experiences go much more smoothly when I call my Internist or Gastroenterologist and politely ask him or her to call ahead for me so that the ER Doctors are expecting me and so that they also know what medications and tests to possibly give me.  Since ERs typically operate on a “triage” basis, you must understand, however, that your Doctor calling on your behalf will not get you prioritized treatment for Pneumonia when the ER is already faced with several Car Accident and Gun-shot Victims.  But I have found that as soon as my Doctor’s name is associated with me and my Case File, the sooner I get “recognized” by the ER Doctors.  Then I trust that the “triage” system will get me Treatment in due time.

19.  Use only One (1) Credit Card for your Pharmaceutical Charges and try and use the one with the best “Carrying” Interest Rates.  Chronically ill patients typically take several different medications and when they are in Flare-Up Mode they might be taking additional ones and/or experimenting with other drugs prescribed by their Physicians.  In an ideal world, I would pay off my entire Credit Card Balance every month (in that same ideal world Alyssa Milano and I would not be sitting here blogging about Healthcare!) but with an exception or two (2), I cannot do so mostly due to the fact that I have accrued Medical and Surgical charges over the past 25 years that have prevented me from having such liquidity at my disposal.  This is another reality of living with chronic illness which is not often discussed.  While it can be very depressing at the end of each month when checks must be written, it is nevertheless manageable.  Accordingly, I try to identify the Credit Card that has the most favorable Interest Rates for Carrying Balances and I give it to my Pharmacy and tell them to ONLY use that Credit Card for drug charges.  Since we live in a world that is dominated by Banks and Credit, it is also necessary to reevaluate this situation every six (6) months or so as different Credit Card promotions may warrant a change of Credit Card (assuming you have a few to choose from).  Again, this is not at all ideal and it puts you in a very different financial situation than that of your friends and colleagues but there is a way to manage this particular situation.  As such, try to isolate each of these “situations” and then address them with intelligence and common sense.  Do not get overwhelmed by thinking about the rather large number of “situations” us chronic Patients must deal with because that will only distort the required response to the matter at hand.

20.  Chronic Illness, Unpredictable Hospitalizations and Credit Card/Vendor “Minimum Balance Due” “Auto-Pay” mechanisms. In my experience, it is not unusual to suddenly wind up in some Emergency Room and then be admitted to the hospital for a 5-week hospitalization.  When this happened in my 20s, it wreaked havoc on my financial obligations and then on my overall Credit Rating.  Additionally, I found myself spending a great deal of time after being discharged from the hospital calling up every vendor (e.g., phone, cable TV and utility companies) begging them to delete the “Late Fee” due to my illness and predicament. Back then, the vendors and credit card companies were very accommodating but over the past 15 years or so the Banking Industry has changed dramatically such that when a consumer misses a payment or is late on just one payment, their Credit Rating could be soured for YEARS.  Please also keep in mind that my pleas for Late Fee deletions were prior to the Internet being deemed “Safe” for Banking.  Thus, now it is relatively simple to stay on top of your financial obligations even as a chronically ill Patient when you use a computer in the hospital.  However, you might be too ill to do so and/or you might not have access to a computer while in the hospital.  More importantly, Computer Security Experts discourage performing sensitive financial transactions on a “Public Wi-Fi” internet connection such as in a hospital or hotel room.  Banking and Credit Card transactions should therefore not be conducted in the hospital unless you absolutely have no other choice.  In that regard, in order to at least maintain a solid Credit Rating without risking a computer hacker stealing your identity, I strongly encourage you to set up “Auto-Pay” Minimum Balance mechanisms with ALL of your Credit Cards.  You can always pay more when you are feeling better.  I also recommend that you set up “Auto-Pay” “Minimum Balance Due” mechanisms for your major utilities/vendors such as Cell Phone, Cable TV, Electric, etc. for the same purposes.  If you can’t afford to do this with all of your financial obligations, you must then prioritize and I suggest that Credit Cards always be first due to their impact on your Credit Rating.  Next on my list of priorities would be my Cell Phone since it is my link to the outside world when I’m hospitalized or alone at home lying in bed sick.  Lastly, you must keep track of all charges to the bank account you are assigning to these Auto-Pay Mechanisms and if your liquidity is so tight that you must monitor the bank account even more closely, I suggest that you become familiar with the day of the month upon which each Credit Card company or vendor debits the bank account with this automatic charge as they typically use the same day every month.  This way you can manage your Deposits, Transfers of Funds or even the Borrowing of Money to make ends meet in the most efficient manner for that particular month.

21.  Relocation, Patient Records and New Doctors.  We may not all admit it, but our chronic illnesses influence our decisions to freely travel and/or pursue a job or career in a different city or Industry.  I faced this seemingly harsh reality of chronic illness a few years ago when I contemplated relocating from New Jersey to Los Angeles to more efficiently pursue a career in the Entertainment Industry.  While I knew I would only relocate for a specific job opportunity, during the process of contemplating this radical change in my life I also learned that my 25-year familiarity with my Doctors in the New York/Northern New Jersey metropolitan area was serving as a roadblock to one of my lifelong dreams and to potentially fabulous personal and professional opportunities waiting for me in La La Land.  For a few days, this completely stifled my forward movement toward this goal of mine and I was actually embarrassed by that.  Sure, it’s logical that dependence on Doctors for treatment of a chronic illness over such a long period of time will breed familiarity but it was unacceptable to me that this possibly came at the price of me not pursuing my dreams.  After a few days of looking in the mirror and not liking what I was seeing, I decided that I now HAD TO RELOCATE if only to “face this fear” of leaving my “Doctor Comfort Zone” as it had now become an impediment to my lifestyle.  Even at the age of 41, I was scared at the prospect of leaving my friends, family and Doctors, but now it seemed so patently obvious that I needed to do this just to “grow” as a person.  Therefore, before I even had a Job Offer in Los Angeles, California, I got over this fear by sending out written Patient Records Requests to the Doctors most involved with my day-to-day lifestyle (i.e., Gastroenterologist, Pain Management and Internist).  After receiving the Patient Records, I scanned them into my computer and through “word-of-mouth” and Physician Referrals I started to set up “Interview Appointments” with different Los Angeles-based Doctors in these three (3) Medical Specialties.  I then came to each of these Doctor appointments with my Patient Records in-hand on both a Thumbnail Drive in digital format and in printed-out paper format and I summarily shared my Case History with these Los Angeles-based Doctors and then we discussed how they would treat me under different circumstances ranging from the norm to emergencies.

I was essentially “interviewing” various Doctors in Los Angeles when I was out there for business after extending my trips using some personal days I had set aside just for this particular purpose.  I needed to make sure that my Medical AND Lifestyle Needs would be met and that we (i.e., Patient and Doctor) were a good fit for one another.  A Doctor can come highly recommended and even live up to the praise but for whatever reason he or she may not be a good “fit” for you (and you for him or her) and you must recognize that otherwise you will be starting a relationship that is not going to work out for either of you.  I had to pay for these Interview Appointments but I deemed it as Research which wound up being time and money well-spent.  After settling on Physicians for these three (3) Specialties, I knew that I was then ready to “act” upon my Relocation Plan.  Sure enough, once I proved to myself that I was “open” to the relocation experience, I shortly thereafter received an unsolicited lucrative Job Offer from a business colleague who thought of me for a job that I didn’t even know was available.  Hopefully, in the not too distant future, this will be much easier to do with the broad acceptance of Electronic Medical Records (“EMRs”) but, as I learned during the aforementioned “Research” process, you will always still need to “kick the tires” personally.  Suffice it to say, I learned a great deal about myself during this relocation process and in looking back I think it was all fueled by the confidence I acquired after I had possession and control of my Patient Records in both Digital and Paper formats. Go figure.

22.  Smart Phone Memory Chip to carry around Patient Data.  With the prices of these types of Mobile Phones becoming more affordable, it is important to have a Memory Storage Card in the Phone in which you can keep some or all of the above documents/files.  Since these days we carry around our mobile phones like we do the keys to our homes and motor vehicles, you will then always be able to assist your Doctors in treating you no matter where you are. You would also possibly have Operative Reports and Lists of Medications at your fingertips to assist in your Patient Care.  You need not wait for EMRs, as you can utilize presently existing technology to perform the same function.  (There are also many Health-related Phone “Applications” which can help you manage your Healthcare needs and Patient records.)

23. Write down Succinct Questions for LMPs/Have Your Doctors Chart your “Orders” when they are making “Rounds” in the Hospital. Doctors don’t have much time to waste as they are affected by the “System” just as much as Patients are so when they come to see you in the hospital or when you have a consultation with them in their office, it is best to come prepared with written out questions as this will demonstrate your respect for his or her time.  As a result, you will likely get more of their time but don’t abuse that privilege as some other Patient is always waiting on the Doctor and one day that other waiting Patent will be you.  Keep a Pen near your bedside at night in case you wake up with a thought and then simply organize your questions before you meet with the Doctor.

Within the Hospital Environment, a KEY recommendation and Patient Tool is to make sure everything discussed with your Doctor during “Rounds” (i.e., the one time, usually early in the morning, when your Doctor stops by your hospital room to check on your progress and gauge/reevaluate your medications, diagnostic  tests, diet, etc.) is subsequently written in your Chart (which is usually monitored by your Nurse) so that when he or she is gone for the day you are essentially “self-sufficient” and need not bother other Doctors or Nurses for medications you are supposed to get but for whatever reason have not been noted in your Chart.  I wrote about this in detail in my critically-acclaimed book, “Confessions of a Professional Hospital Patient,” because the quality and effectiveness of the “hospital patient experience” is SO dependent on Patients carving out as much autonomy as possible so that they are less apt to get frustrated in dealing with the bureaucratic hospital chain of command.  This can be as simple as making sure your Doctor has written you prescriptions for sleep or anxiety medication, appropriate pain medication, the correct diagnostic tests, etc.  The way to do this is to remind the Doctor to WRITE THESE ORDERS ON YOUR CHART and communicate them to your Nurse and then you just need to follow-up with your Nurse shortly thereafter to make sure that these Orders were so written.

You also have to do this in a manner in which you don’t challenge the authority or competency of your Nurse or your Doctor.  You can blame yourself for being a neurotic Patient who doesn’t want to have his or her Nurse call Doctors at 1 AM to make sure he can get an Ambien pill to go to sleep. However, in order to be this vigilant, you often have to get up very early in the morning to prepare for 7 AM Rounds and sometimes that just isn’t possible because, after all, you are sick, and you might need to sleep or you might be “out of it” from various medications.  So, even I, in my most recent hospitalization approximately six (6) weeks ago, made the mistake of “trusting” the “system” too much when I was too sick and too tired to stay on top of this aspect of my Patient Care.  As a Professional Patient, this is something that should never happen to me but there are times when Rounds occur when I am half asleep or I am so ill that it is difficult to exercise Patient Advocacy on my own behalf.  Nurses are usually very helpful in this regard and when you feel that you can’t advocate for yourself, just tell your Nurse or write a Note to your Doctor and place it on your Patient Tray the night before.

24.  Have a “Go Knapsack”.  This sounds like something a “Special Forces Soldier” would have and if someone wants to think that about me, I won’t stop them.  However, if your chronic illness leaves you vulnerable to unexpected Emergency Room visits which usually turn into prolonged hospital admissions OR you live in a part of the country where a Tornado, Hurricane, Earthquake or some other Catastrophic Disaster could leave you stranded for the 2 or 3 days it will take for the government to help you (see “Hurricane Katrina”), you need to have a “Go Knapsack” packed with the essential items you will need in the Hospital (or for when you are stuck out on the road) which will make your stay as pleasant and “personable” as possible.  The “personable” aspect is important because a hospital is, by design, a cold and unemotional environment (as is the side of the road somewhere) so if pictures of your wife and children motivate you or if the smell of a certain shampoo relaxes you, pack it.  Anything you can bring which helps personalize the hospital patient experience (or the Disaster-scenario) should be included in the Go Knapsack.  For me, this is usually a certain smelling shampoo which tends to “dampen” the all-too-familiar sterile hospital smell, comfortable slippers, magazines I love but never get to read, my health insurance information, medical history information (see above), etc.  Please also tell some close friends or family members where you keep this “Go Knapsack” so that they can bring it to you in the hospital.  You could choose to be mysterious about the purposes of the “Go Knapsack” if you think it will help your “reputation” as in: “Dude, I can’t tell you more but if I call you and ask for the “Go Knapsack,” please make sure you get it to me regardless of what Anderson Cooper is saying on CNN.  Seriously.”  When you do that, I think laying the foundation for the mere possibility that you are in The Special Forces will make everyone forget about your Spastic Colon.

When I lived in Los Angeles, California I put a duplicate “Go Knapsack” in the trunk of my Car due to the ongoing very real Earthquake threat.  Given those reasonably foreseeable circumstances, I included 5 days of medications and a few days of Army “MREs” (i.e., “meals ready to eat”) along with other “Survival-type” items in my Go Knapsack.  In any event, in this day and age something bad can happen regardless of where you live and therefore I would have a second “Go Knapsack” in the trunk of my Car which is packed in a similar fashion as was my Los Angeles, California Go Knapsack.

25.   Participate in Health Care Social Media (“HCSM”).  Social Media has become the new “Grassroots” tool for Patients sharing Information and Experiences with other Patients for the betterment of their own Treatment and for a more Efficient Healthcare System such that High Quality Patient Care will soon be available to more people at more affordable prices.  But how does an individual Patient participate in this Game-Changing medium? For me, it was as simple as posing a question on Twitter about some side-effects I was having to the “Anti-TNF Agent” Drug I was taking for my Crohn’s Disease. This led me to some recommended Facebook Pages which had additional information and then to various “Patient Community” websites in which I found other Patients like myself going through the same experience and struggling with the same symptoms. As you can’t always believe everything or everyone you come into contact with on the Web (or in real life), I suggest you utilize a diversified approach of an array of these HCSM Patient Tools because after enough “data” comes your way I think you will be able to separate the attention-seekers or those who have other problems driving their Virtual Life from the Credible Patients like myself who are only interested in creating an environment where Patients share Information and Experiences with other Patients for the sole purpose of creating an almost Instantaneous Patient Database which will build niche Patient Virtual Communities based on Illness, Symptom, Medications, etc.

Below is a brief discussion of examples of credible, practical and incredibly useful HCSM Web Resources, which are now readily available to Patients just to get you started.  Just like with everything else on the Web, one discovery will lead to another and, before you know it, you will be emailing me about the HCSM Tools you’ve found most helpful which I may not yet know about.  I welcome such communications and encourage you to explore the fascinating world of HCSM.

Patients have many options such as Twitter or Facebook where I believe you will gain the most by “engaging” or interacting with other people/patients regarding the “give and take” of Patient Information and Experiences. In Twitter, for example, there is also “Tweet Chats” (i.e., Virtual Conference Rooms) on specific Healthcare topics (or for members of different Disease Groups whether they be Patients, Physicians, Drug Manufacturers, etc.) and they are held at the same time on the same day on a weekly basis.  This is a fantastic opportunity to network with people who live with the same challenges you do.  There is even a Tweet Chat about “HCSM” “in general” on Sunday Nights at 9 PM EST during which the “Group” discusses three (3) topics which are selected beforehand and moderated by a very competent Medical Professional.  I find it to be the most informative “60 Minutes” of media on Sunday Nights and I think the diversity of the “Group” is what makes these HCSM Tweet Chats both enjoyable and thought-provoking because it ranges from Medical Professionals to Patients with Chronic Diseases to Medical School Students yet also includes Caretakers, Hospital Executives, Healthcare Marketers, Technology Experts, etc.

Additionally, the participants are from all over the world and that adds a certain Global Perspective that cannot be artificially replicated.  It is important to point out that there are several Countries which have their own HCSM organizations and thus related Tweet Chats and they all seem to go about their business in a harmonious manner. Therefore, it is also advantageous to occasionally participate in the Tweet Chats of the Canadian or Australia/New Zealand HCSM Groups.  If you happen to speak other languages, you can participate in the European HCSM, Asia HCSM, Latin America HCSM, France HCSM, etc.  Please also note that English Transcripts of each HCSM Tweet Chat are usually available within a few days of the Chat.  (The business networking site “LinkedIn” also has HCSM “Discussions” that I have found to be very helpful in researching certain topics.  I bring LinkedIn to your attention simply to demonstrate how popular HCSM has become and so that you can see how easy it is to diversify your HCSM efforts.)

There are also Healthcare “Portal” Websites such as WEGO Health (“empowering health activists to help others”), Yahoo Health, AOL Health, WebMD, Discovery Health, CNN Health and The Mayo Clinic Center for Social Media (“MCCSM”) by which you sign up and create a Profile and they go out and get you information they think is relevant to your Healthcare interests based on the Profile information you completed for their website.  These Healthcare Portal sites can also be utilized in many other ways such as Research and Social Networking and thus serve as “hybrid” resources but, by definition, they are “portal” because they go to great lengths and, in cases like The Mayo Clinic and Discovery Health, they utilize their tremendous real-life resources and assets to keep you at their website so you never have to wonder if you are missing something.  This also includes Blogs written by prominent Physicians discussing current News and Trends in Healthcare.

There are also “Key Word” automated searches whereby you can set up Google or Yahoo to email you, for example, every news story and web item written on Crohn’s Disease, every day.  There are alsoFree Subscription-based Yahoo and Google email “Groups” organized by Disease in which people who subscribe pose questions and submit answers or share experiences regarding each other’s queries.  This is a very effective way in which to at least observe how others with similar challenges as you handle the problems you encounter.  There are few etiquette rules besides the obvious regarding profanity, unnecessarily utilizing the Group for self-promotion and rude behavior is not tolerated but I think there should also be a rule or just encouragement to try and “give” or answer as many questions as you ask.

Podcasting is becoming a more influential HCSM tool as Health Experts (and Advertisers) see the usefulness to this medium in which the listener/subscriber is so interested in the content that he or she seeks it out and is pro-active about subscribing.   It’s as if some of these Podcasts will soon be transformed into Premium Satellite Radio and Cable TV-like networks and the viewership/listener-ship is a demographic dream for advertisers who wish to spend their money as efficiently as possible.  Usually, these Podcasts emanate from iTunes but my Video Podcast, “The Professional Patient Podcast,” is set up on YouTube on two (2) different YouTube “Channels,” namely, “HealthCareReality” and “ProPatientTV.”  There is no reason for why I have it designed this way other than I think YouTube is going to continue to evolve into a very important Video Channel on the Web and I’d like to be a part of its growth.

Podcasting may be the fastest growing area of HCSM so feel free to seek out exactly what you want and enjoy the learning journey.  I think my Video Podcast is very helpful to those trying to cope and live with chronic illness but there are so many other areas of Healthcare which are addressed in Podcasting that a Patient would be wise to investigate everything until they are content with their information flow. Personally, I stick with a certain lineup of Podcasts for approximately four (4) months and then I rotate in other Healthcare Podcasts to balance out my knowledge-base.  I did this with business magazines/newspapers several years ago after a very successful business colleague explained to a class I was teaching about the benefits of a well-rounded mind in the business world.  As a result, he rotated the business magazines and newspapers he read every four (4) months.  I thought that was excellent advice and now I am sharing it with you regarding New Media and HCSM but please always include MY Video Podcast in your “rotation” as, after all, every good “Music Mix Tape” has at least 1 (one) cool Frank Sinatra song on it!.

There are also “Patient Virtual Communities” such as CureTogether, DailyStrength, and “PatientsLikeMe.” In the case of “PatientsLikeMe,” their Promise is that they are:

Committed to putting patients first. We do this by providing a better, more effective way for you to share your real-world health experiences in order to help yourself, other patients like you and organizations that focus on your conditions.

I think these Virtual Patient Communities will become more popular as Patients become more comfortable sharing their Information and Experiences in HCSM.  I see this happening in the same way we have all become less concerned with the downsides of performing banking transactions or paying bills on the Web.  Once that becomes more widely accepted, the power of HCSM will become formidable and then Healthcare will finally be transformed into a competitive global business which benefits from all of the technology that is available.

Many Hospitals have also gotten on board with HCSM and they have done so in a variety of ways including Patient Blogs and Video Testimonials from Patients about either their experiences there as Patients or their descriptions of their particular surgery at that hospital.  Thus, if you are contemplating Knee Replacement Surgery and you had a choice of a few different hospitals or you are a bit apprehensive of the surgical experience then these types of detailed Patient Video Testimonials can be excellent motivators and they do a great job at also eliminating the “unknown” which is what scares us all when we contemplate surgery, anesthesia, recovery, pain, etc.  Elective Surgery Providers are also using Patient Blogs and Patient Video Testimonials with Facelifts, Breast Implants, etc. and just like hospitals they are putting these Blogs and Videos up on their websites, their Facebook Pages, and on other HCSM “vehicles” like Posterous, Ning, Tumblr, etc. Oncologists utilize Patient Endorsements to, for example, convey the differences between Prostate Cancer Treatments, as these Prostate Cancer Patients have options and often times they are misinformed about the details.  These Patient Videos and Blogs helps the Patient become better informed and that makes for a smoother and more productive in-person Consultation.

Clearly, just because you can’t see the Doctor for a few days or weeks, there is plenty you can still be doing in HCSM even if it is just helping a Patient by sharing Information or Experiences which you possess that might be of help to him or her.  One day such selfless contributions to HCSM will be rewarded to you when it is YOU seeking the Information.  Moreover, the inefficiencies of our present Healthcare system are being exposed through the creation of these almost instantaneous Databases developed by Patients for Patients in HCSM.  This results in Patients who are better educated about their own conditions, symptoms and options so that when they interact with their Doctors they do so in a much more focused, productive and succinct manner.  In turn, this will make Healthcare become a most efficient Industry which can then compete on a global scale. The Oil-Cartel-like vice grips of the more greedy of the Health Insurance Companies will then be broken and Hospitals and Medical Professionals can then get back some leverage and share the gains with Patients.  The end result will be a sound Healthcare Industry focused on Patient Care as opposed to the understandable corporate objectives of Health Insurers whose ultimate accountability is to maximizing Shareholder Value and not to Improved or more Widely Accessible Patient Care.

I trust the foregoing has provided you with some perspective on the Patient Tools that are available to you NOW which will help you battle your chronic illness most efficiently and effectively.  These are all based on my experiences over the past 25-30 years battling the chronic, incurable and auto-immune, Crohn’s Disease.  Therefore, this is not some “academic” exercise as I’m living it, wrote a book about it and presently share my experiences via Podcasting and Blogging for the benefit of other Patients who want to learn how to Live, Love and Laugh with Chronic Illness.

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