“Patient Centricity” & treating the entire Person

      On Friday, July 5, 2015, I conducted this Video Interview with the WINNERS of the “Doctors 2.0 & You” annual Start-up Contest in Paris, France. “Can Surround,” the 1st place finisher, is a company which focuses on treating the emotional aspects of cancer patients for the purposes of healing and/or improving the effectiveness of the different medical treatments. Having spent a significant time editing this video, at some point I began to think this could be a significant development in global healthcare because it at least illustrates, and may ultimately demonstrate, that medical professionals are recognizing the “mind-body connection” in treating serious diseases such as cancer. In short, I imagine their thinking to be something to the effect of: “There may be significant medical value to treating the entire “person” and not just that “part” of the patient which is affected by the cancer.

     No-one is saying there is a definite “cause & effect” relationship between mind and body but a medical company like “Can Surround” is validating something all people who’ve had the unfortunate experience of battling cancer would agree upon, namely, it is a grueling experience on a variety of fronts which has damaging effects on not only the patient’s physical well-being but also on the patient’s emotional state. Moreover, there are many highly regarded medical studies which conclude, and prestigious medical professionals who believe, that medical treatments for cancer typically work best on the patients with the most positive or healthiest of attitudes. Admittedly, this is a difficult criterion to measure and that may slow the “buy-in” of health insurance companies on these progressive types of treatments offered by companies like “Can Surround” but there appears to be only UPSIDE in stabilizing a cancer patient’s emotional well-being. Therefore, perhaps “Can Surround” will prove this concept and then similar “start-ups” will emerge which treat the emotional components or emotional ramifications of other serious diseases and conditions like Inflammatory Bowel Diseases, Rheumatoid Arthritis, Lupus, Multiple Sclerosis, COPD, Diabetes, etc.?

     Eventually, even health insurance companies will come to realize the cost-savings and likely enhanced effectiveness of various medical treatments associated with a relaxed and optimistic cancer patient but probably only after companies like “Can Surround” replicate such results so many times that even a monkey would concede the connection between mind and body in healing, recuperating and positive outcomes of drug therapies which have less than perfect statistical success rates. But with the propagation of more and more “Patient-Centric” hospitals and treatment facilities, it seems medical professionals are acknowledging that just because a person becomes a patient with a serious disease, they NEVER stop being a “person” whose understandable emotional fragility could be the difference-maker between life and death.

     Between a company like “Can Surround,” focused on a cancer patient’s emotional well-being winning the 2015 “Doctors 2.0 & You” Start-up Contest amongst stiff competition from other medical companies offering products and services which can also “make a difference” in global healthcare and “Patient Centricity” seriously becoming a primary objective of prestigious hospitals and pharmaceutical companies, health insurers might surprise us and beat that monkey in realizing the potentially enormous cost savings and higher-than-usual success rates in treating the entire person and not just that part of the patient which is diseased.

(For more detailed information about the 2015 “Doctors 2.0 & You” Start-up Contest, please read the official Press Release announcing “Can Surround” as the Winner.)

Please share your thoughts and comments about medical treatment encompassing the "Person" and not just the "disease part of the Patient."

Please share your thoughts and comments about medical treatment encompassing the “Person” and not just the “disease part of the Patient.”

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