Category Archives: Health Insurers

Chronic Diseases are expensive medical conditions even with Health Insurance

MAW PPP January 28 2013

I get asked this question many times by friends and acquaintances.  They care a great deal about me and can’t understand how my Crohn’s Disease has so badly damaged my financial “health” when all along the almost 30 years of my journey with the disease I have maintained my Health Insurance.   This is what I tell them when I try to explain.

 The “Reasonable & Customary” Health Insurance Financial Gap

Any Chronic Disease such as Crohn’s Disease and Inflammatory Bowel Disease (“IBD”), which are also incurable with autoimmune components, can create ongoing needs for medical care, expensive drug treatments, unpredictable or emergent hospitalizations and possibly several surgeries.  While having Health Insurance is BEST, people don’t typically understand that in an ideal setting the Health Insurance Company may pay 70% of the cost of what they deem to be “reasonable and customary” for any of the aforementioned medical costs but there may be also be a significant “Deductible” which has to be met before that Seventy (70%) Percent of Reimbursement kicks-in.  Moreover, what Health Insurers deem “reasonable and customary” in St. Louis, MO, for example, may be vastly different from the actual charges in New York City, for example, but these geographic cost adjustments are typically not made by Health Insurers and that could leave a rather large FINANCIAL GAP in the “Charged Amount” which the Patient will have to pay, in addition to the Thirty (30%) Percent balance.

 “In-Network” Treatments – Divergence of Financial & Medical Patient Interests

The basic financial fallout is different when the Patient sees an “In-Network” physician but these days there are usually Health Insurer prerequisite “variables” attached to that AND, more importantly, the more complicated your case of Crohn’s or IBD, for example, the more reason you need to see a well-renowned Medical Specialist (as these doctors see more of such cases and thus are better prepared to help you). But these specialty or more experienced doctors increasingly do not accept ANY Health INSURANCE.  Since these “Specialists” are in such high demand due to the proliferation of chronic, auto-immune and incurable diseases, they are not lacking for patients and thus do not have to rely upon Health Insurers to increase their patient clientele.  Additionally, these Specialists can utilize their unique positions to focus on simply practicing medicine and helping patients as opposed to being the CEO of a Medical Practice which must employ several office workers just for the purposes of facilitating Reimbursement from Health Insurers. I say that with the utmost respect for these medical professionals because if most had the choice they would opt to be the scientists they trained to be in medical school so they could help heal patients.

While it is ALWAYS in the Patient’s best financial interests to see an “In-Network” medical professional when they have Health Insurance, those interests may not align with the Patient’s medical interests in complicated cases of chronic disease or even in diagnosing cases of Crohn’s or IBD, for example, due to their almost individualized symptoms and often difficult to recognize initial manifestations.

Out-of-Pocket Costs of Alternative and Holistic Medical Treatments

Many patients with incurable chronic diseases like Crohn’s Disease are also increasingly turning to “Alternative” treatments or organic foods to combat BOTH their disease and any medication side effects and/or the stress which accompanies their chronic patient journey.  Short of minor acupuncture and psychological benefits, Health Insurers understandably are reluctant to get fully behind these “holistic” approaches because in many instances what works for one patient does not work for another. That “individualized efficacy” does not make for prudent general Reimbursement rules.  Furthermore, the providers of these alternative treatments are typically not “objectively” or traditionally “credentialed” such that the Health Insurers cannot readily trust their medical expertise in having in-network physicians refer or recommend patients to them.  Yet, many Crohn’s Disease patients, for example, swear by these alternative, holistic and organic treatments but they must pay for them out of their own pockets.

Effects of Accumulation of Medical Debt w/ a Chronic Disease

In my case of having Crohn’s Disease for almost 30 years, the “accumulation” of these aforementioned 30% fees, Balance Bills, Specialty Physicians and Alternative Treatments has created substantial medical credit card debt.  This aggregate financial burden is common amongst people battling chronic disease and often leads these patients to seek bankruptcy protection in order to reorganize their financial lives. However, this can be a tricky proposition as these patients may wind up having debts written off by medical providers with whom they must have an ongoing relationship due to the chronic nature of their disease.   But, there are ways to “negotiate” fair resolutions to these situations since bankruptcy no longer carries with it such a negative stigma and medical professionals are more understanding of the effects of chronic medical debt so long as the patient is candid and upfront with the medical professionals.  (Please see my Video Interview with a prominent Bankruptcy Attorney regarding “Bankruptcy Options for the Chronic Disease Individual.”)

 Incurable Chronic Disease & NEW Promising, but Expensive, Drugs

In addition to the above VERY BASIC analysis, the cost of NEW and more promising Crohn’s Disease medications, for example, is usually extremely high and Health Insurers typically don’t cover a significant portion of their costs until said medication becomes more widely accepted.   These newer medications might also come with side effects which, in some instances, could turn out to be as painful, disabling and expensive as the chronic disease itself.  I am going through this at moment with severe respiratory problems which began after I started using one of the “Biologic” drugs which typically help MANY Crohn’s Disease patients.   It seems there’s no way to tell who these new drugs will help and who they will harm but it is a chance many, if not most, patients with incurable chronic diseases are all too willing to take due to the lack of effective treatment options and the mere chance of an improved lifestyle.

One Chronic Autoimmune Disease may lead to Another

Many Crohn’s Disease patients, for example, on the more severe “spectrum” of what is a “broad spectrum disease,” often develop secondary auto-immune diseases such as Rheumatoid Arthritis, Lupus, Fibromyalgia, etc. and that begins an almost duplicate “journey” through the Healthcare system causing the patient to incur all of the aforementioned expenses albeit for a different disease.   Additionally, years (or, in some cases, just months) of taking certain effective drugs can also create serious (and expensive) medical problems which must also be addressed such as Hip Replacements (from taking the drug Prednisone) or, for example, repeated hospitalized bouts with Pancreatitis from taking immunosuppressant drugs.

 Multifaceted Cost of being Disabled from a Chronic Disease

Finally, and please understand that the foregoing is a simplified analysis of a complex problem which has individualized components and can be affected by a variety of variables, the disabling (and unpredictable) nature of many chronic diseases prevent the patient from consistently working and earning a living.  Depending upon the severity of the disease and/or the frequency of chronic disease flare-ups, the inability to consistently create cash flow worsens the effects of continually accumulating medical debt.  Additionally, besides the disabling physical effects of chronic disease exponentially compounding its financial effect, the feeling of “helplessness” caused by ravaged personal credit ratings and constant medical creditor dunning notices can lead to depression.   This depression is real and understandable given the realities of a life constantly battling these types of pervasive chronic diseases on a multitude of fronts.

For the chronic disease patient, knowing that you will, at one time or another in the future, have to continue seeking expensive medical treatment combined with the physical uncertainty of your ability to work is almost like literally adding “Insult to Injury.”

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Music is Good Medicine for Chronic Illness

Patients like us, [Baby] we were Born to Run…to the Bathroom!

@TravisSMcClainCrohn’s Disease patient & Twitter Pal 

Saying living with a chronic illness like Crohn’s Disease can be difficult is as mendacious as many of the 2012 Presidential political claims.  In that regard, I woke up this morning with intermittent excruciating joint pains which alternated from my wrist to finger to shoulder, finally settling, in of all places, my left heel.  I felt like a Senator John Edwards Voodoo Doll being pricked by former Vice President Dick Cheney.  I was also battling extreme shortness of breath due to some “inflammatory” lung condition which has hospitalized me many times and even forced doctors to once put me on Chemotherapy for a few months.  That sounds rather intense but Crohn’s and chronic illness have caused many strange and serious medical conditions for me over the past 30 years.  But today I was supposed to hear back from a Durable Medical Equipment (“DME”) company about purchasing a Nebulizer so that I could have “breathing treatments” at home as per my compassionate Pulmonologist and thus could stay as far away from hospitals as possible.  Call me crazy but expecting that Nebulizer created an almost Christmas-like atmosphere in this Jewish “Household.”

The Nebulizer

The outstanding issue and reason for the DME callback was the amount of reimbursement from my health insurer because I’m broke and I knew I’d already hit my 2012 out-of-network benefits deductible of $7,500.00 so it should have cost me very little out-of-pocket.  Naturally, a polite woman from said DME company called me just as I had comfortably arranged my painful  body parts on my couch, to tell me, my insurance company told her, I had not reached my 2012 out-of-network benefits deductible, so the DME folks required a credit card.  Before capitulating to her, the kind DME woman gave me the very useful health insurer “reference number” so I could follow up with the brain surgeons who handle customer service at my health insurer whose name rhymes with “Moo Boss.”

I was exasperated at the level of incompetence of the 1st-level customer service people at my health insurer, and I was desperate, so I borrowed a credit card from my Mom, who isn’t exactly on “Easy Street” at 77 years of age having to use most of her bare bones “golden years” “nest egg” to care for her 49 year-old disabled son.  Because of Crohn’s Disease, that disabled son is me and I’ve been denied Social Security Disability twice and now have an attorney who is handling the Appeal but he has told me I must wait another 12-14 months for a Court Date for said Appeal.  Money is not flowing in this “Household,” so the Christmas-like atmosphere faded fast, once credit card reality set in.

Dealing with Health Insurer Moo Boss

As soon as I finished giving the DME woman my billing and mailing information, I called my health insurer and quizzed the Moo Boss customer service person about my 2012 out-of-network benefits deducible and even gave her the aforementioned DME reference number.  This Moo Boss customer service person was so confused by the meticulous details that she got nervous and tossed me up to her supervisor.  Moo Boss supervisor person confirmed my belief about having already met said deductible and promised to call back the DME company so that my Mom’s credit card would not be charged.  I waiting 10 minutes and called myself, just to make sure.  Glad I did because the DME company was getting ready to charge my Mom’s credit card as Mr. Moo Boss evidently has poor communication skills.  More specifically, there was a “failure to communicate” and some inertia was required to reverse the status-quo, as it always is.  I was thankfully able to do that and the Nebulizer is on its way and I will be balanced-billed for what Moo Boss doesn’t pay.  Granted, my blood pressure probably rose with each phone call but in a strange way that seemed to power me through the pain of having to move off the couch to get a pen and paper to jot everything down to “protect myself” from further Moo Boss failures in communicating.

Social Security & Public Assistance

Before I could even think about enjoying my breakfast bowl of Fruit Loops and soy milk, my Social Security Disability attorney then called me to answer an SOS email I had sent him when I got frustrated the other day trying to apply online for “Public Assistance” as I have no means of paying for ANYTHING as I wait the 12-14 months until I hopefully get declared “Disabled” and start receiving Social Security Disability benefits (along with a separate check dating back to when I first became disabled.)  You see, being trained as an attorney and being detail-oriented, I couldn’t complete the online Public Assistance application because it was asking for the financial income and assets of my “Household.” If the “Household” definition included my Mom, I would be denied ALL Public Assistance benefits because even her meager monthly Social Security benefits would catapult us out of Mr. Mitt Romney’s47% of Americans” who are apparently mooching off the government when they should be “movin’ on up, to the east side, to that deluxe apartment, in the sky….

My lovely Mom

Seriously, I thought it was unfair to be required to include my widowed Mom’s monthly income in assessing MY need for Public Assistance because we are separate adults and it is MY Crohn’s Disease which is disabling ME.  In any event, because she is my Mom and a compassionate and generous person, her monthly Social Security checks are already being eaten up when she pays for my monthly prescription drugs, frequent hospitalizations and unpredictable doctor visits.  She is doing all she can but that helps me merely SURVIVE and her much appreciated sacrifice comes at the harsh cost of compromising her own quality of life.

It makes me sad to think of our situation because in addition to being my Mom’s adult dependent due to my medical disability, the overall result is that we are also BOTH completely financially handicapped.  Therefore, I think it is unjust to include her financials in assessing my need for assistance (and thus counted toward the determination of my “Household”) when she has no legal obligation to support me but can’t imagine me living in a cardboard box with no private bathroom!  In summary, I don’t want to misrepresent our situation or run afoul of any laws pertaining to how these Public Assistance eligibility tests are determined.  Accordingly, I was hoping my attorney could clarify things so that I could quickly apply for even Food Stamps given that I have absolutely no income and only exorbitant medical bills.

My Smart Attorney

My attorney is a smart, experienced and compassionate man but he told me that as long as my Mom helped me with “extravagant” things such as food, shelter and the Sunday night opportunity to entertain myself watching “The Good Wife” on her television, she was part of my “Household” and I thus would not qualify for ANY Public Assistance.  I countered with the logic that this government policy made no sense because, as a result, my disability would be affecting, and possibly ruining, two lives, instead of one.  He told me I was crazy to think that logic would be persuasive with bureaucrats. :)

I asked him what to do for sustenance and minimum amounts of money to pay for my prescription drugs and he told me I’d have to wait 12-14 months for any government assistance.  We bantered back and forth for a few minutes sounding like an old “Abbot and Costello” routine, with me making clear my frustration was with the “system” and not with him.  He wished me good health and good luck until the next time we spoke.  When I hung up the phone, it hit me that he could not help me with my immediate need to qualify for some type of Public Assistance.  I realized that I’d have to use my legal talents, when I am healthy enough to do so, to find some case law or unique interpretation regarding the definition of a “Household” within the context of applying for Public Assistance in my state. I will do that, but with impending Cataract Surgery next Thursday and me doing everything I can to stay out of the hospital for my breathing difficulties and severe joint pain, I don’t know when that will be.  Said Christmas atmosphere was now, all but gone.

The Boss wakes me up

Before I tried to organize my painful body parts to move off the couch, as one, toward the kitchen to my waiting “Breakfast of Champions,” I actually felt the weight of the frustration and disappointment I had experienced, all, by 10:00 AM.  At least I had the Marines beat by experiencing more disappointment before breakfast than most people go through in a week!   I wanted to cry but that train left the station years ago when liquid tears actually came out of my eyes when I got so sad.  I’ve just become too good at dealing with adversity and tears don’t come easy.  So with nothing else to do but head toward the kitchen and possibly more disappointment if my Mom had purchased the “store brand” of Fruit Loops, I turned on the television.  For some reason, getting immersed in someone else’s fictitious life helps me escape mine and I imagine that’s why I turned on the television at that precise moment. Evidently the channels had been surfed furiously before my Mom shut the television last night (i.e., she fell asleep on the remote control and caused many buttons to be depressed simultaneously) and when the TV turned on,  the “Palladia” Music Channel was playing.  I was about to channel surf myself until I saw, what I thought I had heard, namely, Bruce Springsteen and The E Street Band playing Live before a crowd in New York City.  It was the 30th Anniversary of “Born to Run” and if my memory was accurate, I remembered I had attended that show with my best friend.

Mighty Max Weinberg keeps me up!

The song “Land of Hope and Dreams” was playing and my Mom was simultaneously calling me into the kitchen to eat breakfast but watching Bruce Springsteen was mesmerizing and trying to keep pace with the Mighty Max Weinberg on drums proved impossible.  Yet, the task had “my body smiling” and I was quickly forgetting about Moo Boss and the Public Assistance definition of a “Household” as I tried to anticipate the next song.  It was “American Skin” [41 Shots] and I love that song so I just stayed on the couch and let the music soothe my soul.  It sounds like a cliche but that’s exactly what The E Street Band did to me this morning.  I would have never thought that watching a cool and beautifully sounding concert at 10:00 AM would suffocate a BAD Crohn’s day but that’s what music can do.  The great Brian Wilson of Beach Boy fame has been right all along, “Add Some Music to Your Day.”  Then I heard the beginnings of “Backstreets” and the joint pain seemed to go away as I tried to again keep pace with Max.  Then “Darkness on the Edge of Town” affirmed what I was doing, exactly how I was doing it.   It was like the Band was talking to me and making me feel like “everything’s gonna be all right” just “have a little faith.”  My mind was controlling my body and I started to feel so much better that I even enjoyed “Lost in the Flood.”

Unraveling the effects of years of Chronic Illness through Music

I recorded the rest of the concert so that I could eat my breakfast while I watched.  I was generally familiar with the Set List so I fast forwarded to “Jungleland” and I was so intensely thinking about the lyrics that I had created a pleasant diversion and was so far away from customer service incompetency.  “Light of Day” was next and after “jammin’ with the Band” to finish the song, I literally felt as if I had enjoyed myself too much so I stopped the recording and turned off the television and tried to go back to the couch to eagerly await my Nebulizer and upcoming Cataract surgery.  It’s amazing how years of battling chronic illness can condition the mind to apportion and enjoy only a certain amount of joy and happiness because it almost trains the patient to expect bad news or painful feelings just around the corner.  But this morning I let music overtake me and I just went with the flow and tried to carry my new sense of calm with me as I took on the rest of the day.

Let’s just go “Racin’ in the Streets

Unfortunately, my enlightenment was interrupted by confirmation calls from the eye surgeon and then by dunning calls from medical creditors but I would not lose sight of the fact that I had learned something significant today.  Music, just like narcotic painkillers, can soothe pain and really take you away from your problems; albeit temporarily. But Music is a much healthier “medical treatment,” it’s always available, it comes in so many different forms and it’s not addictive.  After a few more mundane frustrations of the day, I took my own advice and made it down to my computer and listened to my favorite song by Bruce Springsteen and The E Street Band, Racin’ in the Streets.” The Live Extended Version is a beautiful juxtaposition of Professor Roy Bittan’s magical fingers on the piano and Mighty Max Weinberg’s “feel” for pulsating and intensifying the mood, when need be, but always in synch with the rest of the Band, and especially with the maestro piano player, Roy Bittan.

Thank you – Bruce Springsteen and The E Street Band

I’ll never forget today’s “musical medical illumination” because the way I feel when I listen to or watch members of The E Street Band use their respective individual musical talents to create this sound is simply Good Medicine.

eBook – “Confessions of a Professional Hospital Patient”

Personal Candor of my Medical Book makes it Funny & more Interesting

Up until only a few years ago, when people began using “Health Care Social Media” (“HCSM”) to help one another with their shared medical maladies, people weren’t publicly “Candid” about their medical conditions for fear of obvious or subtle retribution by their employers or because of insecurities regarding the possible or probable perceptions of their significant Other. Thankfully, the “anonymous intimacy” of Virtual Patient Communities & Social Health Networks, like Crohnology.com, and other patient-preferred HCSM “platforms” has changed that to the point where patients often reveal more important medical details online than they do in the sterile and confidential confines of a Doctor’s office. This seems counter-intuitive but being a patient myself I can attest to this phenomenon.  I suspect it is due to the more relaxed “environment” of chatting online while sipping a relaxing glass of wine in comfortable clothes as opposed to coming in from the cold and immediately having to get naked and then change into Patient Gowns, the design of which hasn’t changed since Thomas Jefferson had his first prostate exam.

By the same token, there have been many Healthcare Books written which detail how to Cope with, or Manage, Chronic Illness, but few of them are based on 100% “Real,” “personal” or Candid interactions for these very same, understandable, retribution and insecurity reasons.  However, I never bought into these fears because when you have a chronic illness it does not define you; it merely becomes another of your character traits, just like being funny, attractive or hard-working.  Therefore, I decided in 2001 to write about the Real account of my trials and tribulations with Crohn’s Disease so that others with a similarly debilitating and painful Chronic Illness could relate to my struggles, both in and out of the hospital.  I also thought that a book intending to be helpful to others about these types of particularly dull and niche subject matters should exhibit “personality” and be funny and inspiring so that readers are more likely to remember how, for example, I handled things, both successfully and unsuccessfully.  Then readers are more likely to truly learn from my experiences.  This was the impetus for me writing the book, “Confessions of a Professional Hospital Patient,” which was released in eBook format only a few days ago.  The eBook Selling Price is $3.47.  (The eBook has also been configured to work with Barnes & Noble’s “Nook” device.)

Authenticity is the Ultimate Teaching Tool

Last week, when the “Confessions of a Professional Hospital Patient” eBook came out, I was trying to figure out what has made the Book so interesting and entertaining to others and an “evergreen” seller since 2001.  Well, the other night, while participating in a mental health social media TweetChat, I commented that good Blogs are written by people who make entries that are thought-inspired as opposed to obligatory in nature.  For example, people who feel they must blog everyday will eventually lose readers because I think we find Blogs interesting due to how the bloggers describe their handling of anger, frustration, anxiety, fear and other emotions which we all experience.  As a result, while Blog entries motivated by these types of common emotions may not be published every day or even every few days, when they are published, their “authenticity” produces interesting content.

During this TweetChat, when I was concentrating on reading and writing about the Mental Health Topics introduced by the Moderator, I realized that I didn’t hold anything back in “Confessions of a Professional Hospital Patient” because “authenticity” is what I was aiming for since I wanted people to have no doubts as to my veracity so they could relax and absorb the material.  It’s like when I taught a class on “Negotiating in the Entertainment Industry” to a group of night students already working in the entertainment industry who were also enrolled in this special “Media MBA Program” partially funded by their respective employers.  The first night of class I told the 50 or so students that unless I felt the following rather generous grade policy was being abused, everyone would be getting a semester grade no less than “B” because my goal was to TEACH them about “Negotiating in the Entertainment Industry” and I thought the most effective way to do that was by having them not worry about grades so they could simply sit back, listen and LEARN.   Without realizing it at the time, I think I used the same approach in my Book and it seems to have worked.

Mainstream Reviewers – “laugh out loud funny” & “wonderfully inspiring”

When “Confessions of a Professional Hospital Patient” first came out in July, 2001, I was shocked at how well it was received by the mainstream Press since it was about the niche and seemingly “dry” subject matters of Crohn’s Disease and Chronic Illness.  But readers/reviewers of the Book consistently commented that it was “laugh out loud funny” and “wonderfully inspiring.”  That made me feel fantastic because if THEY liked it, I knew my fellow “Crohnies” and Chronic Illness comrades would learn a great deal from my experiences.  In that regard, I have received from these chronically ill folks (and from their families) at least one communication a week since 2001 thanking me for helping them, inspiring them or in many cases, for changing their lives.  To continue to receive notices like that is an honor I can’t even describe other than to say they make having written the Book an incredibly rewarding experience, of which I will always be proud.

As these mainstream reviews were published, I somehow got on NBC’s “Today Show” and my Book was seriously “taking off.”  Publishing public relations agencies then began calling me me about how they could get me on television shows like “Oprah” and “Larry King Live.” I eventually gave in to one of them so I could at least seek those rather lofty and once-in-a-lifetime goals.  Long story short, the first thing I did was what they called a “Radio Satellite Tour” during which I gave phone interviews about the Book to the leading morning drive-time radio shows in key cities across the United States.  We started in the East Coast at 7:00 AM EST and I sat by my phone until 1:00 PM EST as we gradually worked our way across the country to morning drive-time radio stations in California.  Some radio interviews were also taped for broadcast later that week.  However, it didn’t much matter in the end as the radio interviews all took place on Monday, September 10, 2001, one day before the world changed and “Confessions of a Professional Hospital Patient” would become the least of anyone’s pressing morning radio topics to discuss.  All in all, it was a rather humbling experience to go from possibly appearing on “Oprah” and CNN’s “Larry King” to returning to being a full-time Entertainment Attorney, in the span of 24 hours.  While I was initially disappointed in the opportunities I lost, I quickly “turned the page” (pardon the pun) and focused on nothing but the people who tragically perished in the events of 9/11 and the brave men and women in the Armed Forces who would be risking their lives to defend my freedoms for years to come.

“Your Mom CAN’T read my Book – it’s too Personal!!!”

A funny recollection I have of marketing the Book and appearing on a variety of National and Regional Network and Cable Television Shows had to do with my girlfriend at the time.  I hadn’t yet met her Mom but meant to as soon as I had a free moment.  That gives me the creeps just writing such an arrogant excuse but I had made plans to meet her Mom several times but unfortunately had to cancel them as I never expected my Book to get the amount of widespread Press Coverage it received and I had to take advantage of it.  Thankfully, my girlfriend was very understanding and supportive but she was also very excited for us to meet.  In fact, she was so enthusiastic about it that she had her Mom purchase my Book in advance of our 1st scheduled dinner meeting.  She also told me this as we drove to her Mom’s house and I got so embarrassed because all I could think about was her Mom knowing all about my battles with Chronic Illness and Crohn’s Disease. Worse, she would learn about all my embarrassing personal details revealed in the Book.  I was squirming in my car just thinking about what would be going on in her Mom’s mind as she met me and probably scrutinized my suitability for her beautiful daughter.  As we got closer, my girlfriend just laughed and said something to the effect of: “It’s so funny that you are paranoid about what MY Mom will think after reading your Book when you’ve already discussed the most intimate details of your life on the “Today Show,” MSNBC and radio stations all across the country.”

I’ve learned over the years that my then-girlfriend’s point that day in my car about her Mom is a major attraction of “Confessions of a Professional Hospital Patient” as it’s really a true and authentic depiction of my life and my funny, sad, poignant, embarrassing, inspiring and frustrating battles with Crohn’s Disease and Chronic Illness.  Damn the torpedoes!

Click here to purchase Paperback - “Confessions of a Professional Hospital Patient”

Click here to purchase eBook - “Confessions of a Professional Hospital Patient”

In-Network Doctors – Quantity over Quality

Last Friday, I went for an annual Ophthalmology “check-up.”  Since my Eyes are not my primary medical concern and I’m broke from all my other medical problems, I decided to “work my health insurance plan” to find a doctor and, in the process, take my own advice.  Mind you, while Crohn’s Disease and my Gut are to me what Kryptonite is to Superman (if you have never heard of “Crohn’s Disease Man” you just aren’t reading enough comic books), my Eyes are nevertheless of vital importance to me.  Moreover, the auto-immune aspects of Crohn’s Disease have been known to affect the Eye so it wasn’t like I was going to see a Podiatrist or a Psychic and could thus roll the dice.  In that regard, I apologize to all the Psychics out there for comparing you to Podiatrists.

Tolerating “Quantity over Quality” from In-Network Doctors

More seriously, I have learned to merely “tolerate” my Insurance IN-Network Doctors based on my present experience with an Endocrinologist who has more satellite offices than he does office staff such that it takes 3 weeks to get a Prior Authorization for an MRI of my Pituitary Gland.  I am STUNNED he calls himself a Doctor and not a Medical Businessman.  I haven’t terminated our relationship yet because I’ve had a hard time finding another endocrinologist in my insurance plan who can see me within six (6) weeks and, anyway, at this point in our relationship he is merely accumulating test results and my Bookie could basically do that.  However, I will change endocrinologists when interpreting said test results becomes of paramount concern and a long-term treatment strategy must be devised.

Since I am seemingly caught in this weekly vortex of needing to be treated by one medical specialty doctor after another, I don’t have the energy to take the appropriate consumer “stand” with each disappointing health care transaction I encounter.  However, despite my medically dominated day-to-day life and the numerous disabling medical issues I must contend with, there was something so outrageous about my recent encounter with this Eye Doctor that I had to “fight back” if only to show this doctor that the BS he is pulling with other patients can’t be pulled with me (and shouldn’t be pulled with the other patients).

Do you “take,” or “participate in,” my Health Insurance Plan?

You see, I had to find an eye doctor who would not only evaluate my vision but also assess the various eye ailments I’ve experienced because of my chronic illness.  In that regard, a trusted family member of mine recommended this particular eye doctor because he was very kind to her and had solved her then-pressing medical problem so I checked to see if he was in my health insurance plan.  I was pleasantly surprised to see that he was IN FACT, an “In-Network” Physician Provider.  I point out this distinction because patients get fooled all the time when they call a doctor and ask them if they, for example, “take Green Cross of Boston Health Insurance” and the $12 an hour receptionist says, “Sure, the doctor ‘participates’ in practically all health insurance plans” or “the doctor ‘accepts’ all health insurance plans.”

You may not realize it at the time but “magic words” are exchanged between patient and medical receptionist during such a conversation and medical practices have been profiting off of the resulting misunderstanding with the same ease of off-shore oil drilling companies obtaining licenses to drill for oil under President Bush’s administration.  The medical receptionist technically said nothing wrong because saying the doctor “participates” or “accepts” all health insurance plans when asked if the medical practice “takes” a certain health insurance plan is like pulling into a gas station asking if they “take” the local town Entertainment Discount Card and expecting a great bargain if they do.  The gas station guy would say they do “accept” the Entertainment Discount Card but the rub is the extent to which he “participates” in, or “accepts,” the local Entertainment Discount Card plan.

The Financial Ramifications of Healthcare “semantics”

For instance, the gas station guy might smile and take the Entertainment Discount Card Coupon but after you fill up your gas tank for $49.00 he will come back to the driver-side window and tell you the total is $44.00.  “But I thought you ‘accepted’ the gas coupon from the Entertainment Discount Card?” you ask.  Still smiling as if he’s a regular Saturday night dinner guest at your house, he says, “I do, and I deducted $5.00 off your total, so all you owe me for filling up your car with gas is $44.00.”  That’s exactly what happens in healthcare when the words “participate” and “accept” are misunderstood.  Moreover, medical practices exert zero effort to correct patients from relying upon these magic words.  But we patients have no-one but ourselves to blame because the only phrase of any financial significance is “In-Network Provider” because then the most you can pay for an Office Visit is your “Insurance Co-Pay.”  With my current insurance policy, that is $30.00 for an “Office Visit” and $50.00 to see a “Specialty Doctor;” however, I have yet to see an Office Visit which they classify as anything but an office visit with a “Specialty Doctor.”

Having been burned many times before by the aforementioned health insurance “take/participate/accept” semantic BS, I was legitimately impressed that my Health Insurance Plan had this particular Ophthalmologist in its Provider Network of Doctors given the rave reviews he had received from someone whose opinion I respected.   Since my Co-Pay is $50.00 to see In-Network Specialty Doctors, I was going to get a full Eye Exam and Overall Consultation for no more than $50.00.  Looking back on it, I should have realized that when something sounds too good to be true, it invariably always is.  There are a few exceptions to this age-old axiom but you usually wind up marrying them and I have yet to be so lucky to meet the woman of my dreams. In any event, when I walked into this new Ophthalmologist’s office last Friday what I encountered SO DISTURBED ME that after the Office Visit I decided to ask for my money back.

How to be a Medical Patient Consumer

Rather than bore you with additional details as to why I felt so ripped off as both a Patient and a Consumer by this Ophthalmologist, I have pasted below the EXACT Fax I sent to him on the following Monday, which he responded to within one (1) hour by reversing the $50.00 Co-Pay charge to my American Express Card.  In short, I felt like a patron at a trendy restaurant with a Server who starts walking away from me while I’m still ordering as if he knows how to complete my sentences and what I want for dinner that evening.  The Server seems more interested in maximizing his tips by “turning the table over” rather than in ensuring that I have a pleasurable experience.  In the restaurant setting, I can tolerate such behavior because I don’t have to jump through too many hoops to find the joint and after all, it’s common to have a “one-off” experience.

If I wind up having a bad consumer service experience, I’m also always aware of the “buyer-beware” credo and I can easily “complain” by never going there again.  I can also tell all my friends about how rudely I was treated and I can even write a scathing Yelp Review or share my bad experience on some other social media platform.  These common sense remedies notwithstanding, I think it is just as important to take the time to compliment a new restaurant or business via these same consumer tools when the experience is positive.  We all seem to have more time to complain and protest to get our money back than we do to compliment or praise a business or service when it provides exactly what it advertises.  That’s just human nature and when we spend our hard-earned money and in return get a bad experience we tend to be more “motivated” to do something about it even if that is to simply ease our minds.  But I do try to keep my complaints and compliments in balance and I think my Yelp profile can attest to that.

But these consumer remedies are not as effective when it comes to our Health because there’s simply too much subjectivity involved with the healthcare transaction and the “time spent” vs. “proper treatment received” quotient doesn’t leave much room for a grave error or a disconnect.  Accordingly, while an arrogant abrupt physician to some can simultaneously be touted as a highly skilled and confident physician to others, the time invested in developing a new doctor-patient relationship gone wrong can feel like the most squandered of wasted time.

“Quantity over Quality” In-Network Doctors with some Exceptions

Ironically, in the middle of writing this Post I went to see an In-Network Surgeon for a Consultation as I need rather serious surgery to repair Crohn’s Disease-related damage in my Intestine.  It may have been the most thorough examination I’ve ever experienced as this doctor focused on me and my case until he and I were both satisfied that we had all of our questions answered.  By agreeing to operate on me, he was telling me that my problem was now his problem and I left his office SO relieved.  Perhaps it was the combination of the precise nature of his surgical specialty and the seriousness of my surgery which warranted such individualized treatment, but I have found the recent increase in Insurance In-Network Doctors clearly creating a “quantity over quality” atmosphere.  I can only imagine this trendy restaurant-like atmosphere to be a byproduct of the unreasonable provider reimbursement amounts and the allotment of shorter and shorter patient time constraints placed upon them by both our overall healthcare system and by the rules of being an In-Network Provider; the Network of which many Provider Doctors are forced to join simply for cash-flow purposes.

“Turning over patients” seems to be the name of the game in these types of practices.  It is quantity over quality; “LA” instead of New York City; Kathy Griffin over Louis C. K.  The question then becomes:  What to do about it?  I decided to articulate my grips in a respectful letter to the aforementioned Ophthalmologist asking for my money back and in the process I hoped he “gets it” so that the quality of the medical services he renders to other patients in the future gets better.  Below is that redacted copy of the fax I sent him [underlined and bold emphasis left in].

The Redacted Ophthalmologist Letter seeking Refund

As an experienced Patient, and a complicated one at that, I was deeply disappointed in the Ophthalmology medical services you provided to me on Friday, ————, and as I result I am reversing my $50.00 ——————– Insurance Co-Pay Charge with American Express (if charged; if not yet charged I am respectfully requesting that you do not do so) and I respectfully request that you mail to me my Medical Records you and your staff generated on ————-.  My address is —————————————————————.  Thank you for your anticipated cooperation.

For the sake of explaining my actions and for the purposes of hopefully preventing this from happening with other patients, set forth below are my  specific Complaints.  In summary, I just need my Doctors to be reasonably thorough and reasonably comprehensive given how pervasive my Crohn’s Disease has been and you clearly were not.  But, it is nothing personal.  Candidly, I think it is a byproduct of the ridiculous and unreasonable time constraints you are placed under by Health Insurance companies which in effect unfairly place your emphasis on “turning over patients” like waiters in a trendy restaurant instead of treating each patient with the time and focus warranted by each individual patient and case.  Nevertheless, I need more attention focused on the health of my eyes given that my Crohn’s Disease has already had a significant effect on my eyes.  In that regard, I must now see another Ophthalmologist for the same reasons I went to see you and therefore I would appreciate you not charging me for the ————————— Office Visit/Exam or not contesting my reversal of said charge when/if it appears on my American Express Card.  Thank you for your anticipated cooperation.

The Specific Patient-Consumer Complaints

  • I completed your New Patient forms in reasonable detail explaining the Cataract Surgery, Eye Sores, Extreme Crohn’s Medication Side Effects and Dry Eye I have experienced as a result of my Crohn’s Disease yet you merely confirmed the Left Eye Cataract Surgery and told me I have a Cataract in my Right Eye but that I shouldn’t worry about it.  That gave me no gauge whatsoever as to the status of that right eye Cataract considering that my Los Angeles, CA Cornea Specialist told me 3 years ago that I must watch that right eye CAREFULLY.  You did not even inquire about the eye sores or the Dry Eye and both are often symptoms of Crohn’s Disease and in my case they were so EXTREME to the point where I had CUTS in my eye that were so painful I almost had to be hospitalized.  As for the Dry Eye, I had some type of ducts inserted into each eye yet you did not inquire about Dry Eye AT ALL.
  • I spent more time with your cordial Vision Technician than I did with you and that concerned me given the complexities explained above and given my current exacerbating problems regarding Reading up-close.  I was worried that my chronic illness might be somehow affecting my vision (as my Crohn’s is apparently active and wreaking havoc inside my Intestines as I am awaiting a surgical date to have FIVE (5) Strictureplasties performed on me) yet I was “run through the mill” that you have established at your practice and while that may be perfectly fine for normal patients it doesn’t work for me.  I also asked this Vision Technician several questions which she had no answer for and I also had to remind her several times to check the prescription on my Sun Glasses as I was not sure when I had them made.  She was very nice and professional but she went through my exam like she was completing a checklist fixing a car’s Transmission rather than treating ME as a Patient.  I don’t blame her at all; I have no one other than you to blame because she should not be placed in a position to answer questions which necessitated answers from an Ophthalmologist.
  • When you gave me the eye exam and I complained that my right eye was VERY blurry from the dilation eye drops yet my left eye seemed fine, you said I shouldn’t worry that the vision you were demonstrating for me in that right eye wasn’t the best possible vision I could achieve with a prescription.  To that end, I still don’t understand how you were able to almost perfect the vision in my left eye with the manipulation of the different lenses in that machine but never came anywhere close to providing me with decent vision in my right eye.  Considering I have a small or “beginner” Cataract in that right eye, have experienced all of the above related to my Crohn’s Disease and what I set forth in the New Patient Forms, your answer to my repeated question about this was unsatisfactory.
  • I also told you after you were done examining me that I was having serious problems reading the newspaper and you told me that you were surprised by that statement based, I imagine, on the eye examination you had conducted.  Then, in response to my statement and in an attempt to help me, you had me go back to the prescription “machine” and you held up a sign close to the machine for me to read to test my reading vision.  However, your hand was not steady and the sign moved and that just added another variable to figuring out what my correct reading prescription is because I couldn’t focus on the answers to your questions regarding what was on the sign but you did not seem bothered by it.  You then put the sign down and changed my reading glasses prescription.  I asked how you knew what prescription to write and you simply answered: “I made your reading glasses much stronger.”  ????  With all of the complexities that must go into figuring out the correct eye prescription, what does “much stronger” mean and how did you arrive at that exact prescription?  Moreover, had I not insisted that you please make sure my reading vision was optimized; you would not have changed a thing.
  • I asked you about the right eye Cataract and again you gave me a “wishy-washy” answer by telling me “not to worry about it.”  Given the almost 20 major surgeries and 200+ hospitalizations I have experienced due to my Crohn’s Disease, I must worry about it because what can go wrong with respect to my health, always seems to go wrong.  This is all not even mentioning that I developed, and had surgery for, a Cataract in my Left Eye in July, 2007, when I was 44 years old and was told it was directly due to my Crohn’s Disease because I was too young to be developing a Cataract.  I was also told at the time that I had what appeared to be a Cataract in the right eye but that it was too small to operate on – at that time.
  • Then you walked out of the Exam room leaving me on the chair and I thought you were either coming back in or having another vision technician come in as I still had questions regarding the prescription to my Sun Glasses.  Then, after waiting a few awkward minutes in the exam room chair, I walked out of the exam room and asked someone to check my sunglasses.  The Vision Technician who had conducted a variety of tests on me was kind enough to take them from me and she then checked them.
  • I also recall always having drops placed in my eye to reverse the dilation drops because my eyes are SO SENSITIVE to Dry Eye and whatnot but that was not done and I forgot to ask.  As a result, I had trouble seeing clearly for at least FOUR (4) hours after I left your office.

Dr. ——–, I could go on and on but it is not my intention to be unreasonable or vindictive.  The whole experience simply reeked of an office trained to “turn over” patients rather than to TREAT THEM and I cannot entrust my health and well-being to such a Doctor.  That said, I am acutely aware of the harsh realities of our current healthcare system and I do sincerely understand the ridiculous reimbursement and time constraints you are up against but nevertheless I do hope you take this letter in the spirit in which it was written.  That is, to explain my actions and to provide you with some feedback so that you can make some changes to provide a better quality of care to your future patients since you certainly seem like a smart doctor with the best of intentions.  Additionally, I do not think it is fair that I should have to pay for my eye exam with you since I must now go to another eye doctor for the same thorough and comprehensive eye examination I was seeking.

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Saving Money by “Working” Your Health Insurance Plan

 Having Health Insurance these days isn’t good enough.  You must know how to “Work” your Health Insurance Plan to best maximize your preferences and financial expenditures.

 **This Video is a summary of a Chapter in the upcoming eBook, “Chronic Illness:  Truths, Tales and Tips” by Michael A. Weiss.  The eBook is set to be ready for distribution during the Summer, 2012.

 Mr. Weiss is also the author of “Confessions of a Professional Hospital Patient” presently available at Amazon and Barnes & Noble.

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Impersonalized Medicine for Chronic Illness Patients

(This Blog Entry is excerpted from a Chapter in the upcoming eBook, “Chronic Illness: Truths, Tales & Tips” written by Michael A. Weiss)

 Interacting with my Pain Management Doctor

I was moved to write this Blog Entry because of a phone conversation I recently had with my Pain Management Doctor during which I told him I was exceeding my monthly dose of narcotic pain medication and I needed more medication prior to our upcoming appointment in two (2) weeks.  Patients who routinely see Pain Management Doctors can attest to the tremendous anxiety which builds up while making this phone call especially after you’ve committed to taking less narcotics and getting off them completely during recent appointments. That anxiety rises to the level of making you feel like a complete schmuck when you’ve documented this pledge of narcotic abstinence in a Video you posted on the Web which has been viewed by many similar situated patients around the world!  But, as I’ve learned with my case of a chronic illness, you can’t predict the future and lately mine has been a shit storm of one painful major medical catastrophe after another such that I’ve had to postpone my genuine pledge to reduce my monthly intake of narcotic pain medications.

My doctor is very compassionate toward my plight and he doesn’t doubt my veracity regarding these recurring medical tsunamis because I always fax him details of each situation (i.e. specialty doctor names, diagnostic test results, etc.) which could impact the management of my pain.  But during this phone call and within the context of looking out for my best interests, he unintentionally scared me a bit when he explained how repeated patient “violations” of regular monthly amounts of narcotics (i.e., repeatedly calling and asking for more than were prescribed for a given month) will eventually raise red flags with health insurers and soon these bureaucrats might go over his head and make me “defend” my medication requirements. I remarked that the logic in this potential bureaucratic practice of medicine seems to run contrary to the sacrosanct nature of the Doctor-Patient relationship because any red flags should be first noticed by my doctor and thus he or she would speak to me about them and I would have to change my behavior accordingly.  But since my poor genetic makeup, bad luck and auto-immune chronic illness have been causing one painful nightmarish medical problem after another, shouldn’t the documentation approved by my health insurer of the NUMEROUS specialty doctor visits and diagnostic test results make my absolutely necessary pain medication request beyond scrutiny by this same health insurer?

My doctor assured me that he understood my frustration but this is where he believes the practice of pain management is headed and I need to be mindful of it.  His point was duly noted, we agreed to discuss this matter further during my next appointment and he prescribed a specific amount of medication to adequately treat my pain until our next appointment.  After I thanked him and hung up, I thought of the following question which I should have asked him but I sensed he was busy and needed to accommodate my request and then move on to another of his daily responsibilities:  “When I saw you on March 1st and your prescribed a certain amount of monthly medication for a painful Crohn’s Disease flare-up I was having, how was I to know that this flare-up would escalate so substantially by March 12th that I had to take more pain medication per day AND around the same time I began experiencing such severe pain in both breasts and nipples from some unrelated but serious medical problem that taking a shower made my chest feel like a broken-down dart-board and this sometimes added further to my pain and required even more daily pain medication?”

Documenting Complex Medical Problems for Doctors & Insurers

I thought I had “protected” myself from the aforementioned understandable scrutiny when after seeing my NYC gastroenterologist and going for the variety of diagnostic tests he ordered, I faxed every result to my Pain Management Doctor.  Moreover, when one of those diagnostic tests revealed that the “dart-board pain” was likely the result of my body having NO testosterone, I faxed that to him as well.  At this same time, at the bequest of my NYC gastroenterologist I rushed to see an Endocrinologist for the testosterone problem and he sent me for even more tests because my blood levels revealed a startling lack of testosterone. This new “in-network” Endocrinologist was so concerned with my “dart-board” pain that he also prescribed a hormonal drug to help offset that pain.  He also indicated I had to go for additional diagnostic tests to check my Pituitary Gland as a possible source of the problem.  However, within 2 or 3 days of taking this new drug to fix the “dart-board,” my body reacted violently and my already painful Crohn’s Disease flare-up got even worse that being hospitalized was a distinct possibility because I could barely control the pain. As a result, I had to discontinue the medication and I also faxed all of this information to my Pain Management Doctor.

While I am still battling the testosterone problem, my NYC gastroenterologist believes it is due to the massive amounts of Prednisone I had to take last summer to treat a life-threatening lung condition (i.e., “B.O.O.P.”) I contracted from certain Crohn’s Disease medications I had taken for a few years.  However, the four (4) months of taking 60 MGs of Prednisone each day did not ease my B.O.O.P. breathing problems and I had to then endure a four (4) month course of Chemotherapy but I knew all along of the potential short- and long-term problems associated with taking such potent drugs.  Thankfully, my breathing is better due to the Chemo but it has made my Crohn’s Disease much worse, albeit hopefully temporarily, and now I have a painful testosterone problem likely from the Prednisone as a consolation prize for the Prednisone not working on the B.O.O.P!.  Call me crazy, but I couldn’t possibly predict these problems and given that I have substantiated each and every aspect of what I am going through to try and alleviate the pain so that I can finally move forward, I don’t like having to defend or explain why I need more pain medication when there are many days I can’t get out of bed because I am in agony.  I know my Pain Management Doctor will understand once I have the opportunity to remind him of all I am going through but I get worried that health insurers are getting too hands-on and that a cursory review of my primary Crohn’s Disease case will not accurately reflect the pain I must live with on a day-to-day basis.  Given the possibility that the lingering effects of both the aforementioned Chemotherapy and Prednisone may never abate, I am also worried that these complications will never be given their due deference in evaluating the severity of my medical problems.

Living with the Chronic Illness, Crohn’s Disease

In my almost 30 years living with Crohn’s Disease, I have learned that the pain it causes varies depending upon the type of Crohn’s flare-up AND the genetic makeup of each patient.  I am not qualified to comment about genetics other than to say I wound up with “used car”-like genes but from LOVING PARENTS. In that regard and based on how difficult my life has been because of my Crohn’s Disease, I would never have my own child for fear of passing along this often horrific illness.  That’s the bad part about my “inheritance” but the good is that my parents also passed along some great genes which have made me compassionate, tough and resilient so that I can help others who must live with this often pervasive and devastating disease.  They’ve also given me a sense of humor and a whole lot of love. I could not survive without either.

Playing the Health Insurance Game & Working Your Policy

My resiliency and coping abilities notwithstanding, I am beginning to worry about how my increasingly painful and unpredictable Crohn’s Disease flare-ups will be treated by an impersonal healthcare system in which even longstanding doctor-patient relationships are being terminated due to patients being pushed toward unfamiliar in-network doctors who accept lower reimbursement fees from health insurers in exchange for an increase in their volume of patients. Ergo, what was once a relationship-based service industry is now strictly a bottom-line business.  Unless a patient is wealthy, due to financial constraints and the alluring option of seeing their inexpensive in-network doctors, patients can no longer afford to see their familiar physicians who know them best.  This sense of unfamiliarity has a disproportionate negative effect on people who suffer from chronic illnesses and who thus come to rely upon their physicians to maintain some semblance of a quality of life.  In any event, by the time the new in-network doctor is brought up-to-speed, the patient’s employer has likely changed insurance companies to save money and the patient has to choose a new in-network doctor all over again.

I’ve tried to “work my insurance plan” in this in-network manner but my case of Crohn’s Disease is so complex (and now even more so because of the Chemotherapy and Prednisone problems) that I always wind up back with my New York City gastroenterologist who either identifies the problem and/or finds an answer because he sees more Crohn’s patients than most other doctors, he’s a very experienced gastroenterologist and he is also very smart (as not all doctors are smart just like not all lawyers are smart).  That said, my unique case of Crohn’s Disease has cost me so much money over the years because each time I’ve tried to use an in-network gastroenterologist I’ve had a bad or nightmarish result because he or she lacked the expertise, experience or smarts to handle my situation.  More specifically, I went from having MY SPECIFIC CASE OF Crohn’s Disease treated by the NYC doctor to having A CASE OF Crohn’s Disease treated by a local gastroenterologist who could recognize it on an x-ray and could spell it correctly but beyond that, the proscribed treatment never took into consideration my almost 30-year case of Crohn’s which has necessitated over 200 hospitalizations and approximately 20 surgeries.

Another threat to a patient’s choice of physician can occur when the patient’s disease or situation requires such “personalized” care that it raises red flags with health insurers because such treatment is either not within their normal or typical boundaries of care or the treatment required to care for that specific patient is more expensive than the care required for the typical patient suffering from the same ailment (said standards are as determined by the health insurance company). Moreover, that medical treatment solution could be implemented by bureaucrats from the health insurer which will only serve to placate the patient and will not at all address his or her lifestyle, quality of life and it will probably keep that patient in an unfair amount of pain.

Understanding the Severity of Crohn’s Disease

My fear about chronic illness patients receiving impersonal healthcare is because I get the feeling that some doctors, and all health insurers, don’t understand the severity of my Crohn’s Disease and likely the severity of many other chronic illness cases.  This makes me worry about my future because my disease can get even worse.  What am I to do then?  How will it be possible to still get such quality specialized care when I am financially tapped out?  Naturally, these are rhetorical questions but they represent issues which are not unique to me so I find it therapeutic and simultaneously helpful to others to identify them for contemplation by writing Blog Posts like this one.

Bowel Obstruction Pain

Thanks to late night television commercials and general stigmas, many people think Crohn’s Disease is all about diarrhea, bowel control (or lack thereof) and mal-absorption issues. What comes across in those ominous television commercials is fear about losing control and possibly having to defecate in the middle of a business meeting or on romantic date and there is not much mention or imagery of the disabling severe pain caused by the disease.  In my experience, not only is the pain severe but it is also unpredictable and that adds another element to trying to manage it. It is unpredictable in terms of its timing, duration and intensity.  Typical Crohn’s severe pain involves inflammation at any point of the digestive track but predominantly in the intestines.  This swelling of the intestinal walls reduces the diameter of the “pathway” for food and gas to get through the body until eventually the narrowing of the pathway becomes completely occluded and a Bowel Obstruction occurs.  The cramping pain of food and gas trying to nevertheless pass through this intestinal roadblock is VERY painful.  It’s no help that the body’s natural process of peristalsis to move everything down (and out!) the pathway also kicks in and it adds pressure and intensity to that pain.

Experienced doctors and patients have described Bowel Obstruction pain to be similar to that caused by Child-Bearing Labor pain.  If you are lucky, the inflammation of the intestines subsides and you can avoid surgery.  But that can take days or weeks of lying in a hospital on steroids.  It can also become life-threatening if the food and gas threatens to perforate or break through the intestine because then it’s time for emergency surgery. Note:  Since Crohn’s is an autoimmune disease, it can cause or enhance painful inflammation in other parts of the body.  For example, I have had sores on the cornea in my eyes that have hurt as much as Bowel Obstructions. It is a different kind of pain but brutal nonetheless.

Auto-Immune Gas Pain of Crohn’s Disease

In addition to the above typical Crohn’s Disease Obstructional pain-inducing scenarios, I have learned over the years by keeping a daily food/pain diary that Seasonal Allergies (and certain foods) always trigger unique Crohn’s “inflammatory” flare-ups because of the auto-immune component of the disease.   Doctors have never been able to explain this phenomenon to me but if you witnessed it you’d understand why these types of flare-ups are more disabling than any others. I have also noticed that since undergoing Chemotherapy for treatment of the lung condition B.O.O.P., my intestines are much more sensitive and therefore these types of flare-ups are more volatile, frequent and intense.  To that point, it has been surmised by several medical experts that when my body is exposed to any type of allergy it responds by attacking itself due to my auto-immune illness.  The fight my body puts up is with itself and not with the outside agents causing the energy-draining effects of allergies.  It’s as if I have tiny “immune system soldiers” inside me attempting to ward off illness but instead they act more like soldiers from the movie, “The March of the Wooden Soldiers.”  When I need these soldiers the most, they robotically march directly into a brick wall exactly like the Marching Band members in the final scene of the movie, “Animal House.”  Seriously, the “Animal House” movie scene in which the Marching Band members march straight into a concrete wall and continue to bump into one other and cause chaos in the process is how I envision Crohn’s Disease affecting the operative parts of my immune system which should be limber, dynamic, strong and at least pointed in the right direction!

While I may envision allergies attacking my immune system in a rather humorous manner, in reality it is these effects of the auto-immune component of my Crohn’s Disease (and probably also due to having had many surgeries which have left behind scar tissue and a uniquely shaped intestinal tract) which make me cry from bearing down on the pain and feeling so ostracized by the situation.  I caution readers who do not have experience with Crohn’s or other serious illnesses to have an open mind when they read my vivid description of this specific pain and discomfort as even only a few family members have witnessed it due to its completely debilitating, embarrassing and excruciatingly painful manifestation. To start, let’s just say those wooden soldiers inside of me get confused when I’m exposed to allergies and instead of banding together and building up my immune system they do everything but and for some reason related to my Crohn’s Disease the result is an inordinate amount of painful gas quickly building up inside my abdomen.

As this gas builds up inside of me, it stagnates and causes my intestines to become so Grossly Distended that I look like I’m pregnant.  Doctors have never adequately explained this to me but the gas either builds up in other parts of my body or overflows into them from my intestines and I start to look like “The Michelin Man.”  The production of exponentially increasing amounts of gas stretches parts of my insides and causes excruciating pain.  It also comes on suddenly and with seemingly different warning signs each time so I never have been able to anticipate it. During this initial phase I cannot expel gas no matter how hard I try even though that would greatly alleviate the pain.  With each body movement I generate more gas or the gas inside me moves and creates a “gas pocket of pain.” A bed is the only place for me and I often must be physically assisted to get to that bed.  I then pray I fall asleep and dream about watching the air coming out of the “Macy’s Day Parade” Floats.

I Love Lucy” & the Fury of Gas Pain

These gas pains move fast and furiously inside my body but for 1-3 days I can’t expel the gas no matter how hard I try.  I also become so tired from the combined effects of the allergies and my immune system attacking itself that sleep is all I can do but the painful rumblings inside me make it difficult to fall asleep.  It’s like a form of Broccoli torture where your enemy lets you gorge on the gaseous vegetable but they don’t let you fart for 3 days.  But around Day 3 of this Crohn’s Disease seasonal allergy torture I begin to expel the gas but my body seems to manufacture it faster than I can expel it.  The best way I can describe this seemingly perpetual “gas imbalance” is by suggesting you think of the “I Love Lucy” classic television show with Lucy and Ethel in the “Candy Factory” episode and then imagine those lame immune system wooden soldiers inside me saying to the gas producers: “Speed it up.”

Long story short, each time I expel the gas and release some of the pressure, my rear end hurts in ways I find hard to explain other than it feels like the exhaust from jet propelled engines are being thrust out of my backside.  I want to expel the gas to alleviate the gas pains but I dread the fallout pain in my rear end.  This sounds funny but it happens to me several times a year and without warning.  Around Day 4 expelling the gas becomes easier so the pain above my waist gets better but the gas is still so pressurized coming out of me that my butt hurts as if razor blades were coming out of it.  Every time this type of Crohn’s episode happens I feel like a Leper because I don’t know anyone else who experiences it and I can’t be around anyone while I am going through it.   I feel as if I am not in control of what is going on inside my body and it scares me.  I don’t know why it started and I don’t know when it will end.  Taking narcotic painkillers takes a little edge off the pain but soon every 4 hours turns into every 2 ½  hours and 1 pill becomes 2.   Crohn’s Disease seems to be different for each patient but when I can’t get some doctors to understand the aforementioned gas pain flare-ups how will I ever be able to convince skeptical, bottom-line oriented health insurers of its severity?

Without a Witness, No One would Understand my Pain

If my Mom hadn’t witnessed all of the above, no-one would believe it.  I guess there is a reason why I had to move back home when I began to get so sick a few years ago.  I suspect many people with chronic illnesses go through the same types of complex problems which require treatment that is in excess of the norm or different than the norm but personalized medicine for the chronically ill is going to become less available due to health insurers invoking actuary-like limits to the medical treatment of human beings with real and painful medical problems.  I worry about such a healthcare system in which the treatment of abnormal medical problems could raise a red flag which takes away the doctor’s power to treat the patient he or she knows best and instead places the treatment responsibility in the hands of insurance bureaucrats who intend to ignore complex personal patient histories and decide what is best for that patient based on statistics of normal cases and, of course, on their bottom line.  Healthy people may not feel the effects of this yet but those with chronic illnesses know far too well how it feels to be treated like a number.  Our bottom-line:  It’s hard to live with a chronic illness these days.

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REAL Healthcare Reform = ObamaCare + eHealth + mHealth

ObamaCare is looked upon both positively and negatively as the end-all / be-all of Health Care Reform in the United States.  It is politically charged and subject to nationwide debate and likely repeated judicial challenge.  However, it need not be so divisive as it seems to have actually inspired and triggered other significant Healthcare reforms and Healthcare entrepreneurial advancements via legitimate Free Market Solutions, namely, “eHealth” [Electronic Health] and “mHealth” [Mobile Health].  This 4-Minute Video explains this interesting and ongoing technological development in Healthcare Reform.

 This is part of my “Two Minute Drill” Series of Healthcare Videos.  The phrase is taken from the NFL, i.e., United States Professional Football, and refers to that intense time of the last 2 minutes of the end of the 1st Half, or of the Game, when teams use a no-nonsense carefully timed 2-Minute Drill to most efficiently move down the field to score points.  With Television Commercials, the 2-Minute Drill often takes 10-15 minutes of “Real Time” and thankfully that affords me the ability to still use the phrase when my succinct Videos are sometimes 4 to 5 Minutes in length.  I hope you enjoy the Healthcare Content and that it provides you with mental stimulation and creative inspiration.

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Medical Patients R Most Valuable Resource in Healthcare

The Patient “Power” of Health Care Social Media (“HCSM”)

In my Humble Opinion, I think authentic Patient participation in “Health Care Social Media” (“HCSM”) will CHANGE the Status Quo of the Oil-Cartel-like practices employed by some Health Insurers which are causing Gross Inefficiencies in our Health Care System such that prices are inflated, the quality of services rendered are either rushed or diluted and access to quality healthcare is therefore limited.  Medical Professionals and Hospitals can’t fight Health Insurers on this because that would mean biting the hand that feeds them as, for the most part; Health Insurers control every payment for goods and services rendered by them.  But, Patients inherently yield a power independent of Health Insurers such that if they join together they will have more power than the Health Insurers because without Patients there is no revenue of any kind.  However, up until now, there has been no organized “movement” for Patients to consolidate, recognize and exercise this power.  But, now they have HCSM, which is a Patient-Driven “Medium” comprised of the seemingly unlimited Social Media Platforms such as Twitter, Facebook, Podcasting, Blogging, Vlogging, Virtual Patient Communities, Yahoo/Google Groups and Healthcare Portal Websites such as WEGO Health, Web MD, Mayo Clinic Center for Social Media and Discovery Health.

The Limitations faced by Medical Professionals on the Web

Up until now, the general public was under the WRONG assumption that any Web Healthcare Initiative must have some Healthcare Clinicians or Medical Professionals attached to it for it to be successful or even noteworthy but that is just incorrect (just read about the demise of “Google Health” as they had to learn this lesson most recently) as these well-intended medical professionals are severely limited in what they can do on the Web.  More specifically, they cannot interact with individual Patients in any meaningful manner on the Web; regardless of how well-intended they are, because they are constrained by the Legal, Licensure and Ethical issues understandably mandated by their respective Licensing Boards/Organizations such that they won’t anytime soon be disseminating Individual Patient Advice on the Web as the risk to their careers and personal reputations is too great.  That said, there are some cutting-edge Medical Licensing Boards which are trying to keep up with the dynamic nature of HCSM but new social media platforms are being used for Healthcare purposes every day which make it impossible for medical professionals to keep current and gauge the firmness of their footing when they seek to go where Patients are going when they are desperate and seeking information and answers.  Sure, they can always participate with general wellness articles regarding practice specialty issues of interest to Patients or even with general industry marketing information, etc. but they are as far away from the real, or meaningful, action on the Web and HCSM as Fans are from playing in an NFL Game as they sit at an NFL Football Game and watch the explosiveness of a Kickoff Return.  Medical Professionals are merely spectators watching Patients form a bond in HCSM that is NOW the new power-base of Healthcare.

The Lack of Limitations for Patients on the Web

So, why do Patients NOW have the advantage and the Power?  Just like how Consumers have come to trust the Web for Banking, Patients all over the world are now getting more comfortable by the minute sharing their healthcare information and experiences with others via the different HCSM platforms. What sets Patients apart from the aforementioned well-intentioned medical professionals is that their information and experiences are constrained on the WEB ONLY by their own respective sense of “Privacy,” whether that is keeping some information private from their workplace or not sharing certain experiences due to a sense of embarrassment.  However, Patients in need of information or experiences pertaining to, for example, “Medication Side Effects,” who wind up getting that Answer through HCSM, when no Doctor or Google Search was able to uncover it, seem more apt in the future to “get over” the possible embarrassing or workplace awareness issues of the “means” (i.e., HCSM) for the “benefit” (i.e., the Answer which is also a part of the “ends”) of the “ends” (i.e., possible vulnerability from a Privacy perspective but also the Answer/Information).  Thus, in a classic case of the Ends justifying the Means, I see more and more “Credible Patients” within these HCSM Platforms just like Banks and Vendors are witnessing more Consumers conducting their Banking and Bill-Paying via the Web every month.

Using HCSM as a Technology-Powered Grassroots Campaign of Change

As a result, HCSM provides Patients with an unprecedented opportunity to consolidate their brethren of fellow Patients and create a Technology-powered “Grass-Roots” Campaign to help each other.  Let’s face it, almost all societal change has been initiated through some type of Grass-Roots Campaign except NOW that type of “Change-Seeking Organized Movement” is powered by Technology (i.e., Social Media) and the results have been extraordinary.  Just ask the citizens of Egypt.  If a Technology-powered Grass-Roots Campaign can overpower a long-standing United States-backed Dictatorship, it is not a stretch to envision Patients getting organized and accomplished through HCSM, especially when medical professionals are powerless to influence the insulated world of HCSM, no matter how things look on the outside in terms of the participation of medical professionals in HCSM.  I am witnessing this happening unintentionally whereby Patients are creating almost instantaneous Databases of information and experiences which similarly-affected Patients are utilizing to create Virtual Patient Communities comprised of people who share the same Diseases, Medications, Side Effects, Treatments, etc.  These Databases are enhanced by the real-time conversations afforded by such HCSM Tools as “Tweet Chats” and “Tweetups.”  (FYI – “Tweet Chats” are online conversations, typically held at a pre-arranged time, between a group of Twitter users, and using a specific Twitter “Hashtag” to identify the discussion. A “Tweetup” is an event where people who use Twitter and Tweet Chats come together to meet in person.)

Summary:  Patients utilization of HCSM to help Each Other is THE Healthcare Efficiency “Game-Changer”

In summary, the result of Patients helping other Patients through HCSM simply by sharing information and experiences will create more “Informed Patients” so that when they interact with their real-life medical professionals those “transactions” are more Cost- and Time- “Efficient” which in turn will incentivize Medical Professionals and Hospitals to encourage Patients and their HCSM efforts.  Then, soon thereafter, Patients, Medical Professionals and Hospitals will join forces and use their respective influences to put an end to the Gross Inefficiencies presently prevailing in our Heath Care System due to the Oil Cartel-like practices of some Health Insurers.  But the engine driving this Change STARTS with Patients participating in HCSM in a meaningful manner so that they are Credible similar to Banking on the Web actually working as promised for those First Adopters.  This is why Patients are NOW the Most Valuable Resource in Healthcare and their utilization of HCSM to help each other is THE efficiency “Game-Changer” we have been waiting for.  The resulting Cost and Time Efficiencies will stabilize Price, increase the quality of Service and then Access to Healthcare will be dramatically enhanced so that more people will be able to afford Healthcare and the services they receive will be of a much higher quality than they are today. Win, Win.

Healthcare Significance of Google Health’s Demise & Possible Resurrection

The words “Demise” and “Resurrection” are clear contradictions in terms just as are the phrases “Kim Kardashian” and “Reality TV Actress.”  But that is exactly what Google unexpectedly ran into with its Google Health Initiative.  What started out as a seemingly hopeful Brand Extension into the “can’t miss” social media healthcare industry, which, let’s face it, is ripe with financial and growth opportunities for a savvy, behemoth company like Google, slowly morphed into that situation in high school when you bring your unbeatable 5-man hoops squad from the local Suburban Community Center into the big city to test its mettle against pick-up teams in the playground who leave no doubt as to the street smarts required to rule the game of basketball in the city streets, where the rims have no nets and even the little guys can jam the basketball.  Even your team’s leader, the tough, rebounding 6’10” Center with soft hands and a great shot gets painfully schooled by quicker Guards who aren’t nearly as tall or as talented but they understand the “hustle” of the game.  They “get” that winning is the only thing and participating with the better players on paper is useless without understanding the lay of the concrete courts.

Google Health had no idea that the profits hidden in all mainstream healthcare ventures lie in the gross inefficiencies hidden by the Health Insurers via Oil Cartel-like business practices with assistance from regulators who also benefit in one way or another.  These secret healthcare money-making practices and companies are guarded with such deep and formidable political cover that is only rivaled by the way in which Hollywood has convinced a global audience that Kim Kardashian is even a celebrity.  I think Google Health figured this out a little too late during the “Google Health 1.0” Initiative or somewhere around the 7th pick-up game of the day when even Ken Howard would have forced his “White Shadow” basketball team to pack it in to re-tool in order to fight another day. But “Coolidge” and “Salami” would live to come back another day to teach these playground players that a true “Team” with a well-executed and practiced plan can overcome even the biggest of odds.  After all, it was a TV Show which always ended with a message.

But who would have ever thought that with all its accomplishments on the web that Google would miscalculate a “David & Goliath” competition when they are actually “the David” and some Health Insurers “the Goliath”?  Sure, there’s more to Google Health’s recent demise but conceptually I think this is what Google learned and just like Coolidge and Salami, they will be back because how many other business situations with such big upsides will they be placed in the underdog role fighting for Right in an industry such as healthcare where their success is sorely needed to change the status quo and bring about meaningful healthcare reform?  I can’t think of any unless they decide to contribute to solving our national debt crisis.

Most medical professionals believe that all healthcare-related web initiatives are doomed to fail unless clinicians or other licensed medical personnel are a visible and significant part of the plan for roll-out, development and profitability.  This would seem to be an insurmountable barrier to enter the market for a company like Google Health which provided a Patient-Dedicated Service which stored and organized Medical Records. However, with the advent of “Health Care Social Media,” or “HCSM,” as it is frequently referred to as an acronym, something unique is developing on the web with healthcare involving Patients; and Patients only.  More specifically, as I learn more about HCSM, I think Chronic Patients like me yield a great deal of Influence in these healthcare web initiatives such that when a company as large, powerful and resourceful as Google gets flustered by not factoring this into their business plan and that miscalculation jeopardizes their entire healthcare initiative, this influential role of Patients in HCSM  needs to be examined and more carefully integrated into the business plan.

The fact is that Licensed Medical Professionals cannot yet participate in HCSM on a clinical individual Patient Care basis as their Licensure Boards, no matter how skilled, can’t keep up with the speed of Social Media.  This frustrating reality is applicable no matter how well intending these Doctors and Psychologists are with respect to branching out for the sake of being accessible for their Patients, and most are that selfless with what would be even more of a drain on their most precious of limited resources,namely, time.  As a result, they would leave themselves vulnerable to too many ethical, legal and moral cases of First Impression.  The smart ones heed the warnings of their attorneys and simply use HCSM to educate their Patients about new developments that affect their Patient Care and Patient populations.  Others use HCSM strictly for marketing purposes.  But some are also prematurely talking about ROI (i.e., “Return on Investment”) with respect to HCSM and thus trying to monetize HCSM before they even understand it.  However, as Apple Computer, Inc. taught us, we need to let the wine age a bit, the market define itself, then try to monetize it.

But lest we not forget that we are mostly talking about Doctors here, so they are bound to make the same mistakes their arrogant and greedy record company executive brethren made when faced with the same apparent opportunities to which Recording Artists, and in this case, Patients, also lay claim.  Although, I sincerely hope not because the younger Doctors I have been privileged to meet in the various virtual HCSM functions I have “attended” are SO SHARP and seem SO DEDICATED to Patient Care and to realistically regulating the Health Insurers who operate within the Health Insurance Industry utilizing the same unconcerned community-minded approach as the Oil Cartels that I am doing all I can to help them play a vital role in the development and growth of HCSM (and thus the emergence and re-emergence of Patient Medical Record Organization and Storage Services like Google Health).

To understand why HCSM is strictly a Patient-Driven Medium, you need to know that the only constraint on Patients sharing information and experiences with one another in HCSM is their own respective Privacy tolerance levels.  Personally, I don’t mind the world knowing that I have the incurable and auto-immune illness, Crohn’s Disease, and as a result, I have been hospitalized over 200 times and operated on almost 20 times.  I even wrote a Book about it called “Confessions of a Professional Hospital Patient” with the hope that others could learn from me sharing my information, experiences and lessons learned as I thought THAT was the Medium to disseminate all that I had learned.  A Service like Google Health offered Patients a place to safely aggregate their medical information so that it could be accessed easily by Medical Facilities and Medical Professionals all over the world thus freeing up Chronic Patients to live their lives to the fullest and never having to worry that a skiing accident in some faraway land could wind up a medical disaster where they would have to explain their unique medical condition to Doctors who speak a different language.  Even more important, a Service like Google Health would breed confidence in this type of Chronic Patient so that he or she actually goes on that trip or relocates to another city for a great new job opportunity without fear of being separated from their medical records.

An increasing amount of Patients understand the possible, if not probable, privacy tradeoffs to sharing their information and experiences in exchange for the same about their present health problem.  When they do so, they are creating Virtual Patient “Communities” of Empowered and Informed Patients with shared illnesses, symptoms, medications, complications, side effects, etc. When these Informed Patients tap into this almost instantaneous database of empowerment and consult with their real-life Physicians, the interaction is quicker, it is less intimidating for the Patient, the Patient Care becomes more collaborative in nature, and the overall Consumer Transaction is both more efficient and cost effective.  Amazingly, not one Clinician or Licensed Medical Professional was involved with the foregoing explanation of how a Service like Google Health would help in the transformation of “Patient 1.0” into the new “Google Health Empowered & Informed Patient 2.0.”  Accordingly, while it would seem counter-intuitive that Clinicians need be present to lend authenticity to a web healthcare venture, HCSM says differently and it is this underestimation which hurt Google Health.  In essence, what Google Health lacked was a modern-day Grassroots Marketing Campaign by Patients touting how useful the Service is to Chronically Ill Patients, for example, who can now travel the world knowing that all of their medical records are in one place and they need not wait for standardized Electronic Medical Records (“EMRs”) to be adopted worldwide.  And these days, Grassroots Marketing is akin to Social Media and thus it is powered by technology so it won’t take long for other Patients to get this message and find benefits of their own in these types of Services. Then, amazingly, medical professionals will come on board because that is where their Consumer Patients are.  Remember, ROI?

Therefore, the only ones dominating the HCSM playing field are Patients sharing information and experiences with other Patients for the betterment of their own Treatment as well as for the betterment of overall Healthcare.  This Patient empowerment will have a trickle-down effect which will be the Game-Changer we have all been waiting for in healthcare.   It is not going to happen as a result of healthcare reform as our political party system won’t permit the necessary changes without the other side neutralizing the effectiveness of any positive reforms.  But there is precedent for this type of success involving counter-intuitive traditional Grassroots Marketing effectuating broad-sweeping industry changes and in all places and industries it was set by a band in the Music Industry called “The Grateful Dead.”  As a result, they are one of the top grossing concert acts of all-time and they did it “acoustically,” i.e., without Technology, just Grassroots Word-of-Mouth.   Think about the influence and power of Patients utilizing the jet stream-like growth of HCSM to publicize Services like Google Health.  For the first time in many years, healthcare would then become an industry as hip as the Mobile Phone or Computer industries and that will attract top-notch employee talent and it will strongly incentivize  Physicians and Hospitals to enter into local Provider Agreements with the demographically appropriate Patients in the Google Health-type Service.  On the face of it, it appears that by just having Patients advocating a “Google Health” type quality Service within HCSM and having that Service follow The Grateful Dead business model we Patients will help bring about the changes in healthcare we have sought for so long.   Who else but Patients should be doing this anyway?

In terms of brief background on The Grateful Dead, while other bands saw touring and playing live concerts as an expensive and never-ending personal-demon filled global road trip experience that only served to market their latest albums/CDs, The Grateful Dead turned that business model on its head and instead built up their live concerts into their primary revenue-generating vehicle.  Therefore, their investment in encouraging fans to tape concerts and share them with one another created unique commodities such that if they played 300 different concerts in a given year then they had 300 Unique Products for that year. They also redefined “Community” as not just a “Place” but more as a destination where a fan could meet other fans and partake in experiences they both enjoyed and this included the purchasing of Grateful Dead Merchandise, another huge revenue-source. The “Suits” (i.e., the record company executives who always think they know best how to market an artist’s music) were concerned that encouraging the free swapping of live Grateful Dead concerts would cannibalize Grateful Dead album/cd sales but they completely missed what was really happening.  The Grateful Dead were sharing their music with the world in effect telling fans, “Check it out.  That is what we sound like when you come to see us play Live.  Stay in touch with us and when we come to your town, tell all your  friends, then come out and watch us play.  Better yet, come along for the ride and you can experience that sound in cites all over the world and you’ll be hanging out with people just like yourself who also enjoy how they feel when they listen to our music.”  A “Suit” can’t communicate all that in a Marketing Campaign.  Only a FAN CAN DO THAT, just like only a Patient can truly promote the benefits of a Service like Google Health.

Therein lies the rub, as they say, with Google Health, because the value of that Service to Patients is almost limitless and there are various Physician Practice and Hospital Provider Integrations possible within the demographically desirable Google Health EMR-like database (but, of course, only with the Patient’s prior consent).  Therefore, Google Health needs to get its Patient-Consumers to tout its Service so that it gets picked up by the powerful HCSM “winds of change” and becomes the norm for Patients whose most effective tool against the barrage of medical paperwork, appeals, prior authorizations, submission of claims, appeal of claims, etc. is Organization.  Unfortunately, in the most recent “Patient 1.0” version of Google Health they measured their progress and charted their course by the more traditional standards, and did not invest enough time and they undervalued the use of Patients as Testimonial Marketers.  At the same time, again by utilizing the “same old, same old,” they also overestimated the acceptance of, and participation in, the Service by medical practices as if that were some touchstone of success.  Remember, HCSM is a Patient-Driven Medium so catering to the Physician crowd instead of the Patient population is like going through the Oscar “Best Actress” eligibility rules with Kim Kardasian.  There is some cosmic rationale to that conversation, and she’s gorgeous so there’s that, but unless she marries a guy named “Oscar,” she will never utter that word when discussing business and her career.  (To Ms. Kardashian’s credit, she is a VERY bright business woman who also knows this and she knows exactly who her audience is and thus who she must cater to. Services like Google Health who tap into HCSM must do the same.   Physicians and Hospitals will follow in due time.)

It took the banking industry a long time to gain widespread internet acceptance such that busy people now pay their bills on line routinely.  So now with the internet being an integral part of everyday life and HCSM being an insulated Patient-Driven movement, all a Service like Google Health has to do is re-launch with the street smarts Coolidge and Salami learned from their foray into the city playgrounds playing hoops and start a Patient Grassroots campaign run through HCSM.  Once challenged by a formidable opponent as dominate as Google, the political and regulatory hassles of hiding the aforementioned gross inefficiencies in its healthcare insurance business will outweigh the financial gain guaranteed by operating as De Facto Oil Cartels and this will make these Oil Cartel-like Health Insurers blink.  That’s why we need a company the size of “Google” to get into this industry as the Government will never be a viable player due to the ever-present potential for political influence. Once HCSM exposes these gross inefficiencies through Patent Communities and Empowered Patients, which incidentally are as closely guarded by these Health Insurer/De Facto Oil Cartels as that of the acting talents of Kim Kardashian,  that’s when Hospitals and Physicians will get fully in the Game and THEN Services like Google Health will be the NORM and our Healthcare System will be truly Reformed.

The 25 Most Effective Patient Tools for Managing Chronic Illness

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If I were preparing to take the SAT College Prep Exam, the “Analogy” part would phrase a question something like this:  Listening” is to Physicians as “__________” is to Patients?  The Answer is “Organization.”  It is the most basic of Effective Tools with which we, as Patients, have to maximize our chances of attaining a positive result from the “Patient Experience.”  I am not a Licensed Medical Professional (“LMP”) but I think it is fair to say that the 200+ hospitalizations and approximately 20 major surgeries I have accumulated over the past 25+ years due to Crohn’s Disease does qualify me as an Expert with respect to Patients with Chronic Illnesses.  As I am, however, also licensed as an Attorney and I also possess an MBA degree, I am aware and truly understanding of the importance of Licensure and of the dedication it takes for one to be so licensed in their chosen career field.  That said, as an Un-Licensed Medical Professional who focuses on helping Patients with chronic diseases, I have become proficient at recognizing what is, and what is not, effective at keeping the battle with chronic illness fair while also ensuring that Patients succeed at being adequately treated by Medical Providers and in compliance with the ever-increasing list of rules and procedures set forth by their respective Insurers (which, incidentally, are also major hassles to the Medical Providers when they try and get paid from the Insurers).

Accordingly, set forth below are the Patient Tools which have helped me Survive and Thrive for the past 25+ years as a Healthcare “Consumer,” and a “Frequent Flyer” One at that!

  1. Maintain a Chronological List of all Major Surgeries, Treatments, Events and Medications. This can be tedious and it can conjure up bad memories but it will be of great assistance when you apply for Disability or you are involved with a lawsuit over a particular Drug or Treatment.  It can also reveal certain patterns which, like a Food Diary, can help your Physician diagnose and treat you and provide the necessary impetus for your Insurer to approve such Treatments. This need not be done in one sitting and it can be developed over time but I assure you that it will come in handy many times in the future.
  2. List all the Doctors and Hospitals who have treated you along with their most current Contact Information. See above.
  3. Separate List of all Medications you have taken and are NOW taking.
  4. Separate List of all Homeopathic Products or Nutritional Supplements you have used.  Note any noticeable reactions you had when first taking them or when you stopped taking them.
  5. Input all Doctor/Hospital Appointments into your Computer’s Calendar Program such as Microsoft Outlook.   You may get a verbal appointment with a Doctor but when you must “look back” for a variety of reasons, including, but not limited to, tax reasons, lawsuits, etc., it is important that you know that you ALWAYS inputted such information into your Computer.  This is a GREAT HABIT to get into as it will form a paper-trail which you will need in your never-ending quest to be and stay organized.
  6. List all Hospitalization Time Periods.
  7. List all “Temporary Disability” Periods. Some chronically ill people have private Disability Polices they smartly purchased before their chronic illness became diagnosed or “chronic” (e.g., Law School Graduates can get Disability Insurance through their American Bar Association [“ABA”] Membership) and I encourage EVERY person in their 20s and 30s to obtain some type of Disability Policy since the grim statistics indicate you are more likely to be Disabled than to Die at those ages.   Others file for Temporary Disability through their Local Government in cooperation with their employer.  In either case, it is good practice to keep a paper-trial of these periods of Disability.
  8. Obtain Film (i.e., Digital) and Paper Reports for ALL Diagnostic Testing performed on you either in or out of the Hospital. This includes Blood Work, Operative Reports and Pathology Reports.  You would be surprised at how easy this is to accomplish.  Just be polite to the folks at the Hospital or at the Out-Patient Facility Front-Desk and they will direct you to the Film Library.  At the Film Library you need to ratchet up the politeness even higher so that they will prioritize your requests and put the Tests on CDs with a clearly labeled list of what is contained on that CD.  You may have to obtain copies of the Blood Work from your Physicians simply by calling their support staff or you can make arrangements to have a copy sent to you at the Laboratory.  I haven’t had great experiences with the follow-up of Labs so I usually follow-up with the Doctor as a default measure.
  9. Buy a durable Scanner and learn how to organize all of the above with reliable Scanning Software.  I currently have an Epson V500 Perfection Scanner and it is perfect for these purposes.  I have been using “Paperport” Scanning Software for many years and find it simple to use and incredibly effective in terms of organizing materials.  I currently use Paperport Version 12 and I cannot speak more highly of a software program.  Please be sure to implement a routine “back-up” plan to ensure that you never lose this information.  For example, back-up all of your scanned-in documents to a Thumb-Nail Drive or to a separate External Hard Drive so that you ALWAYS have two (2) copies of everything.
  10. Denote the Specific Dates of Coverage regarding all Health Insurance Policies.  If you or your company changes Health Insurance Companies (and this occurs quite frequently these days due to price point competition), it is imperative that you obtain a “Certificate of Credible Coverage” from the former Health Insurance Company so that you can always prove that you never had even one (1) day of a lapse in coverage.  Then scan the Certificate into your Computer and keep these “Certificates” in their own Computer Folder so they are easy to access.  In a world where “Pre-Existing Illnesses” can have serious consequences to the cost of, and possibly even access to, Health Insurance, the only Defense is to NEVER have a lapse in Coverage.
  11. Keep Track of all Health Insurance Reimbursement Submissions. Often when a Patient is in crisis, he or she is seeing a variety of Doctors or LMPs and the Medical Bills stack up fast.  Regardless of the inconvenience, you must set aside time to submit them to your Insurer despite the Medical Provider assuring you that they will “submit” their Invoice for you. Most Medical Practices demonstrate excellent follow-through in this regard but they are not always aware of the specific Insurer submission guidelines. Thus, YOU must follow the specific submission instructions provided by your Insurer (e.g., some specifically state that they will not look at submissions that are “stapled” as they only want “paper clipped papers” because I presume all documents are scanned into their system and staples slow down their intake process and can possibly damage their scanning equipment) and ALWAYS put your Name and Health Insurance Company Member Identification Number on every Receipt and piece of paper being submitted.  Then scan the submission into your computer including some notes to yourself so that you can track its progress for follow-up purposes.  You stand a much better chance for reimbursement or even positive assistance from your Insurer when your follow-up phone call is polite and filled with details such as Name of Doctor, Date of Service, Date of Submission, etc.
  12. Become Familiar with your Health Insurance Company’s “Prior Authorization” (“PA”) Rules.  This usually applies to expensive drugs such as Provigil (i.e., a drug prescribed for Sleep Apnea) and expensive diagnostic tests such as a CAT scan or MRI.  Moreover, as somewhat of a stop-gap measure, you usually cannot even obtain the drug or test without issuing a PA number to the Medical Provider. But, while you may be comfortable in dealing with your Doctor and his or her staff, it is not their responsibility to be “up-to-speed” on the Prior Authorization policies of your Insurer.  Therefore, double-check this with a simple phone call to your Insurer (and write down the specifics of when you called, who you spoke to and what they said) and then the Doctor’s office will likely play a significant role in helping you obtain the PA.
  13. Know your Insurer’s Laboratory Policies re: Blood/Urine Tests, X-Rays and Colonoscopies.  We’ve all had the experience of going to see our favorite Doctor for a check-up and towards the end of the examination he jots down the various Blood and Urine Tests he needs to do and then he says: “Don’t get dressed yet as my Nurse will come in to take your Blood and Urine.”  In the old days, this was fine but nowadays we Patients are Consumers who have contracts with Health Insurance Companies who have made specific arrangements with various Laboratories for these Tests so that they are Cost-Effective for all parties involved.  Many of these Labs are also national chains and thus they are usually located somewhere reasonably convenient for anyone to get to.  Therefore, if you acquiesce and let your favorite Doctor do the Tests, it will cost you a significant amount of money.  The  appropriate response is: “Doc, my Health Insurance Company requires me to have all of my Laboratory Tests done at one (1) of three (3) Labs so I would greatly appreciate if you would write me a prescription for the Lab Tests and I promise I will get them done by the end of the week.”  Doctors now understand this so you shouldn’t have a problem.  This same scenario could also present itself with respect to simple X-rays.  Therefore, as a Patient you must be cognizant of the arrangements made by your Insurer prior to your Doctor’s Appointment.

Emergencies often trump all logic and reasonableness so your best bet is to plead “Emergency” when the Medical Bills come in and financial adjustments have not been made to account for your emergent circumstances. Most Insurers, however, will try and work with you since it is not an everyday occurrence and they realize what you were up against.  Although, some (even those who wind up accommodating you) will absolutely not work with you (at least at first) citing “rules are rules” and in those cases you must bite your tongue and suppress every animalistic impulse to want to travel through the phone line and strangle this dispassionate customer service person and SMILE and say: “Thank you for your input, may I speak to your Manager?”  Then carve out a few hours of your day and enjoy surfing the Web while you get transferred to 10 different people each of whom you must repeat the entire story to and you must do so with the same “innocence” and upbeat tone of voice as if you have been wronged so egregiously that you have all the time in the world to set things straight.  I have just described my last Tuesday, by the way!

Where it gets complicated is with respect to Procedures such as Colonoscopies and Endoscopies because these Procedures usually produce Medical Bills from a few different sources (e.g., the Doctor, the Facility, Anesthesiologist and Laboratory) and while it would seem logical that your Insurer would cover all of these different “Sources” under an Umbrella-type of theory, that just isn’t usually the case.  In fact, it has been my experience that after speaking to an Insurer representative I must weigh the different cost options of having the tests down at different facilities for lower costs vs. wanting my Gastroenterologist of 25 years being the Doctor performing the Endoscope exam.  Sometimes these situations work themselves out when you get so sick that you must be hospitalized as having diagnostic tests like these performed while classified as an in-patent in a hospital falls into its own “hospital category” within your Insurer’s policy. But with Doctors advocating that Patients get tests like Colonoscopies (or a Mammography) routinely after a certain age as a preventive course of action, the in-patient solution is not available.  Therefore, call your Insurer and ask them to go over ALL of the Costs you will be responsible for when you have this type of invasive exam.  You should also tell them about your preference to have your Gastroenterologist of 25 years performing the Endoscope, for example, as he has been inside your body so many times that it will be cost effective in the long run as he will undoubtedly pick up on any problems you might have with much more certainty than would some other perfectly qualified Doctor who simply is not at all familiar with your complicated case of Crohn’s Disease (which is my situation).

14.  Behavioral Health Benefits are usually handled differently by your Insurer.  Keeping everything above in mind you must also be aware that when you are seeking Mental Health Benefits from your Insurer that there might be different rules and procedures you must follow.  More specifically, some Insurers subcontract out this aspect of your Insurance Coverage to “niche” Mental Health Insurance Companies and thus there might be differences regarding PAs, submitting Receipts, In and Out of Network Physicians, etc.  It seems unfair that your Insurer can unilaterally make these changes such that they will affect your bottom-line before you have an opportunity to modify your behavior to be in accordance with the new procedures but often times they do make these types of changes and whether or not they are permitted to do so under law is irrelevant.  You just have to learn to “roll with it” as a chronically ill Patient.

Anticipating the “unfairness” frequently demonstrated by Insurers is similar to teaching a Teen who aspires to obtain a Driver’s License.  More specifically, I had this conversation with my then 16-year old nephew while I was driving and he was sitting shot-gun as we waited for the light to change from Red to Green at a busy 4-way intersection.  He watched me look all 4 ways and then when the light turned Green I slowly moved forward but AGAIN looked all 4 ways.  He questioned why I AGAIN looked all 4 ways when I clearly now had the “right of way” with the Green light and I explained to him that even though I had the “right of way” if one of these other drivers ran through their red light and hit me it wouldn’t matter much who was right as he and I would probably be dead!  I told him I know some very good lawyers but they are not much help to us when we are 6-feet under.  He laughed but then I got serious and told him that people make honest mistakes and sometimes the consequences are irreparable such as in a tragic Car Accident. This is why I always look and even go so far as to “anticipate” the mistakes of other drivers so that I have an “escape” plan ready in my mind.  This finally made the appropriate impression on him and it is exactly what I am referring to regarding Health Insurers and the unfair seemingly unilateral changes they sometimes make.  In that regard, you should almost “anticipate” unilateral changes especially for potentially expensive medical/behavioral health services and simply call your Insurer and ask about their current rules and procedures regarding this contemplated service. Remember, “roll with it.”

15.  Become Familiar with your Insurer’s Website but:  You must understand that the Insurer sometimes makes changes that are not noted on their  Website for a few days or sometimes they are never noted on the Website.  There is no intent to deceive here it is just human nature as Insurers can’t always keep up with the specificities of their Medical Provider Contracts they have with, for example, the different Physical Therapists.  Nevertheless, I have found Insurer websites to be excellent resources for tracking Submitted Claims and obtaining Explanation of Benefits forms (“EOBs”).  This helps fill in the gaps in your paper-trail account of what has happened to you in the event you must do so for a Disability Benefits Insurance Company or simply for your own chronological timeline document you are maintaining as per above.

16.  In and Out of Network Physicians.  It would seem sufficient to obtain this information from the Insurer’s website and then verify it with the Medical Provider but if it is a new Doctor and the out-of-pocket costs to you could be significant if your Claim was denied, call the Insurer to verify.  Additionally, and by no means am I picking on Physical Therapists, but with certain specialties the Insurer can have Provider Contracts with 3 of the 7 Providers at a given Facility but on their website they list the entire Facility as “In-Network.”  As a result, I have had the unpleasant experience of performing all of the above due-diligence but then being unlucky by being assigned Physical Therapist #4 who works at the same “In-Network” Facility but who is NOT an “In-Network” Provider with my Insurer.  In my situation, I respectfully made my argument with the Insurer and they countered with the Oil-Cartel-like response that they hadn’t updated their website recently and their laziness was now my tough luck.  (Naturally, they used more polite and respectful language than that but their argument was in no uncertain terms, “too bad.”)  Hence, try to envision every possible way an Insurer can bully you and then be pro-active to account for that possibility in a “reasonably foreseeable” manner.  Don’t forget, Insurers are often large corporations focused on maximizing Shareholder Value thus any approved Claim is counter-intuitive toward their bottom-line financial goals. Yes, they operate within a heavily regulated Industry so the provision of Quality Patient Care is certainly a major factor which they consider in the Claim Approval Process but they are in business to make money and every time they approve a Claim they conceivably make less money.  Try and understand this “conflict of interest” mindset and it will help you take a more pro-active stance when you interact with your Insurer.

17.  Use Faxes as a way to Communicate in Crises with your Doctors and also to provide “Wellness” Status Updates.  Whether you are seeking an appointment, phone call or medications, a Fax is an excellent way for you to help your Doctor help you by creating a paper-trail for him or her such that they can attend to your needs expeditiously.  Try to keep it brief but informative as any other usage could be construed as taking advantage of a captive audience.  Faxes can also be used as possibly the least intrusive (and thus most time respectful) method to provide a Status Update on how you are doing with a new Treatment regimen. Notwithstanding the foregoing, don’t assume that every Fax is read by your Doctor as they get inundated with different communications and your Fax may slip through the cracks.  Therefore, if you haven’t heard anything within 24-48 hours and you specifically needed to be contacted within that time frame, place a polite follow-up call to the support staff asking them if your Fax was received and read.  Most importantly, if your matter is NOT URGENT, denote that on the Fax as well so that the support staff can appropriately prioritize all documents which must be reviewed by the Doctor on a “triage” basis.  You will appreciate this gesture in the future when you do have an Emergency and other Patients have taken the time to explain that their current matter is not urgent.

18.  Have Your Doctors Call Ahead When You Must go to the Emergency Room (“ER”).  Our Healthcare System is in such chaos that too many people use the ER as their resource for Primary Care.  I can’t sit in judgment of those folks because they usually are the Patients who can’t afford Health Insurance and desperate times make for desperate measures.  I, on the other hand, only go the ER when I feel as if without Hospital treatment I could die or the Pain is too much for me to bear and I need intravenous medication.  In any event, however, I have found that my ER experiences go much more smoothly when I call my Internist or Gastroenterologist and politely ask him or her to call ahead for me so that the ER Doctors are expecting me and so that they also know what medications and tests to possibly give me.  Since ERs typically operate on a “triage” basis, you must understand, however, that your Doctor calling on your behalf will not get you prioritized treatment for Pneumonia when the ER is already faced with several Car Accident and Gun-shot Victims.  But I have found that as soon as my Doctor’s name is associated with me and my Case File, the sooner I get “recognized” by the ER Doctors.  Then I trust that the “triage” system will get me Treatment in due time.

19.  Use only One (1) Credit Card for your Pharmaceutical Charges and try and use the one with the best “Carrying” Interest Rates.  Chronically ill patients typically take several different medications and when they are in Flare-Up Mode they might be taking additional ones and/or experimenting with other drugs prescribed by their Physicians.  In an ideal world, I would pay off my entire Credit Card Balance every month (in that same ideal world Alyssa Milano and I would not be sitting here blogging about Healthcare!) but with an exception or two (2), I cannot do so mostly due to the fact that I have accrued Medical and Surgical charges over the past 25 years that have prevented me from having such liquidity at my disposal.  This is another reality of living with chronic illness which is not often discussed.  While it can be very depressing at the end of each month when checks must be written, it is nevertheless manageable.  Accordingly, I try to identify the Credit Card that has the most favorable Interest Rates for Carrying Balances and I give it to my Pharmacy and tell them to ONLY use that Credit Card for drug charges.  Since we live in a world that is dominated by Banks and Credit, it is also necessary to reevaluate this situation every six (6) months or so as different Credit Card promotions may warrant a change of Credit Card (assuming you have a few to choose from).  Again, this is not at all ideal and it puts you in a very different financial situation than that of your friends and colleagues but there is a way to manage this particular situation.  As such, try to isolate each of these “situations” and then address them with intelligence and common sense.  Do not get overwhelmed by thinking about the rather large number of “situations” us chronic Patients must deal with because that will only distort the required response to the matter at hand.

20.  Chronic Illness, Unpredictable Hospitalizations and Credit Card/Vendor “Minimum Balance Due” “Auto-Pay” mechanisms. In my experience, it is not unusual to suddenly wind up in some Emergency Room and then be admitted to the hospital for a 5-week hospitalization.  When this happened in my 20s, it wreaked havoc on my financial obligations and then on my overall Credit Rating.  Additionally, I found myself spending a great deal of time after being discharged from the hospital calling up every vendor (e.g., phone, cable TV and utility companies) begging them to delete the “Late Fee” due to my illness and predicament. Back then, the vendors and credit card companies were very accommodating but over the past 15 years or so the Banking Industry has changed dramatically such that when a consumer misses a payment or is late on just one payment, their Credit Rating could be soured for YEARS.  Please also keep in mind that my pleas for Late Fee deletions were prior to the Internet being deemed “Safe” for Banking.  Thus, now it is relatively simple to stay on top of your financial obligations even as a chronically ill Patient when you use a computer in the hospital.  However, you might be too ill to do so and/or you might not have access to a computer while in the hospital.  More importantly, Computer Security Experts discourage performing sensitive financial transactions on a “Public Wi-Fi” internet connection such as in a hospital or hotel room.  Banking and Credit Card transactions should therefore not be conducted in the hospital unless you absolutely have no other choice.  In that regard, in order to at least maintain a solid Credit Rating without risking a computer hacker stealing your identity, I strongly encourage you to set up “Auto-Pay” Minimum Balance mechanisms with ALL of your Credit Cards.  You can always pay more when you are feeling better.  I also recommend that you set up “Auto-Pay” “Minimum Balance Due” mechanisms for your major utilities/vendors such as Cell Phone, Cable TV, Electric, etc. for the same purposes.  If you can’t afford to do this with all of your financial obligations, you must then prioritize and I suggest that Credit Cards always be first due to their impact on your Credit Rating.  Next on my list of priorities would be my Cell Phone since it is my link to the outside world when I’m hospitalized or alone at home lying in bed sick.  Lastly, you must keep track of all charges to the bank account you are assigning to these Auto-Pay Mechanisms and if your liquidity is so tight that you must monitor the bank account even more closely, I suggest that you become familiar with the day of the month upon which each Credit Card company or vendor debits the bank account with this automatic charge as they typically use the same day every month.  This way you can manage your Deposits, Transfers of Funds or even the Borrowing of Money to make ends meet in the most efficient manner for that particular month.

21.  Relocation, Patient Records and New Doctors.  We may not all admit it, but our chronic illnesses influence our decisions to freely travel and/or pursue a job or career in a different city or Industry.  I faced this seemingly harsh reality of chronic illness a few years ago when I contemplated relocating from New Jersey to Los Angeles to more efficiently pursue a career in the Entertainment Industry.  While I knew I would only relocate for a specific job opportunity, during the process of contemplating this radical change in my life I also learned that my 25-year familiarity with my Doctors in the New York/Northern New Jersey metropolitan area was serving as a roadblock to one of my lifelong dreams and to potentially fabulous personal and professional opportunities waiting for me in La La Land.  For a few days, this completely stifled my forward movement toward this goal of mine and I was actually embarrassed by that.  Sure, it’s logical that dependence on Doctors for treatment of a chronic illness over such a long period of time will breed familiarity but it was unacceptable to me that this possibly came at the price of me not pursuing my dreams.  After a few days of looking in the mirror and not liking what I was seeing, I decided that I now HAD TO RELOCATE if only to “face this fear” of leaving my “Doctor Comfort Zone” as it had now become an impediment to my lifestyle.  Even at the age of 41, I was scared at the prospect of leaving my friends, family and Doctors, but now it seemed so patently obvious that I needed to do this just to “grow” as a person.  Therefore, before I even had a Job Offer in Los Angeles, California, I got over this fear by sending out written Patient Records Requests to the Doctors most involved with my day-to-day lifestyle (i.e., Gastroenterologist, Pain Management and Internist).  After receiving the Patient Records, I scanned them into my computer and through “word-of-mouth” and Physician Referrals I started to set up “Interview Appointments” with different Los Angeles-based Doctors in these three (3) Medical Specialties.  I then came to each of these Doctor appointments with my Patient Records in-hand on both a Thumbnail Drive in digital format and in printed-out paper format and I summarily shared my Case History with these Los Angeles-based Doctors and then we discussed how they would treat me under different circumstances ranging from the norm to emergencies.

I was essentially “interviewing” various Doctors in Los Angeles when I was out there for business after extending my trips using some personal days I had set aside just for this particular purpose.  I needed to make sure that my Medical AND Lifestyle Needs would be met and that we (i.e., Patient and Doctor) were a good fit for one another.  A Doctor can come highly recommended and even live up to the praise but for whatever reason he or she may not be a good “fit” for you (and you for him or her) and you must recognize that otherwise you will be starting a relationship that is not going to work out for either of you.  I had to pay for these Interview Appointments but I deemed it as Research which wound up being time and money well-spent.  After settling on Physicians for these three (3) Specialties, I knew that I was then ready to “act” upon my Relocation Plan.  Sure enough, once I proved to myself that I was “open” to the relocation experience, I shortly thereafter received an unsolicited lucrative Job Offer from a business colleague who thought of me for a job that I didn’t even know was available.  Hopefully, in the not too distant future, this will be much easier to do with the broad acceptance of Electronic Medical Records (“EMRs”) but, as I learned during the aforementioned “Research” process, you will always still need to “kick the tires” personally.  Suffice it to say, I learned a great deal about myself during this relocation process and in looking back I think it was all fueled by the confidence I acquired after I had possession and control of my Patient Records in both Digital and Paper formats. Go figure.

22.  Smart Phone Memory Chip to carry around Patient Data.  With the prices of these types of Mobile Phones becoming more affordable, it is important to have a Memory Storage Card in the Phone in which you can keep some or all of the above documents/files.  Since these days we carry around our mobile phones like we do the keys to our homes and motor vehicles, you will then always be able to assist your Doctors in treating you no matter where you are. You would also possibly have Operative Reports and Lists of Medications at your fingertips to assist in your Patient Care.  You need not wait for EMRs, as you can utilize presently existing technology to perform the same function.  (There are also many Health-related Phone “Applications” which can help you manage your Healthcare needs and Patient records.)

23. Write down Succinct Questions for LMPs/Have Your Doctors Chart your “Orders” when they are making “Rounds” in the Hospital. Doctors don’t have much time to waste as they are affected by the “System” just as much as Patients are so when they come to see you in the hospital or when you have a consultation with them in their office, it is best to come prepared with written out questions as this will demonstrate your respect for his or her time.  As a result, you will likely get more of their time but don’t abuse that privilege as some other Patient is always waiting on the Doctor and one day that other waiting Patent will be you.  Keep a Pen near your bedside at night in case you wake up with a thought and then simply organize your questions before you meet with the Doctor.

Within the Hospital Environment, a KEY recommendation and Patient Tool is to make sure everything discussed with your Doctor during “Rounds” (i.e., the one time, usually early in the morning, when your Doctor stops by your hospital room to check on your progress and gauge/reevaluate your medications, diagnostic  tests, diet, etc.) is subsequently written in your Chart (which is usually monitored by your Nurse) so that when he or she is gone for the day you are essentially “self-sufficient” and need not bother other Doctors or Nurses for medications you are supposed to get but for whatever reason have not been noted in your Chart.  I wrote about this in detail in my critically-acclaimed book, “Confessions of a Professional Hospital Patient,” because the quality and effectiveness of the “hospital patient experience” is SO dependent on Patients carving out as much autonomy as possible so that they are less apt to get frustrated in dealing with the bureaucratic hospital chain of command.  This can be as simple as making sure your Doctor has written you prescriptions for sleep or anxiety medication, appropriate pain medication, the correct diagnostic tests, etc.  The way to do this is to remind the Doctor to WRITE THESE ORDERS ON YOUR CHART and communicate them to your Nurse and then you just need to follow-up with your Nurse shortly thereafter to make sure that these Orders were so written.

You also have to do this in a manner in which you don’t challenge the authority or competency of your Nurse or your Doctor.  You can blame yourself for being a neurotic Patient who doesn’t want to have his or her Nurse call Doctors at 1 AM to make sure he can get an Ambien pill to go to sleep. However, in order to be this vigilant, you often have to get up very early in the morning to prepare for 7 AM Rounds and sometimes that just isn’t possible because, after all, you are sick, and you might need to sleep or you might be “out of it” from various medications.  So, even I, in my most recent hospitalization approximately six (6) weeks ago, made the mistake of “trusting” the “system” too much when I was too sick and too tired to stay on top of this aspect of my Patient Care.  As a Professional Patient, this is something that should never happen to me but there are times when Rounds occur when I am half asleep or I am so ill that it is difficult to exercise Patient Advocacy on my own behalf.  Nurses are usually very helpful in this regard and when you feel that you can’t advocate for yourself, just tell your Nurse or write a Note to your Doctor and place it on your Patient Tray the night before.

24.  Have a “Go Knapsack”.  This sounds like something a “Special Forces Soldier” would have and if someone wants to think that about me, I won’t stop them.  However, if your chronic illness leaves you vulnerable to unexpected Emergency Room visits which usually turn into prolonged hospital admissions OR you live in a part of the country where a Tornado, Hurricane, Earthquake or some other Catastrophic Disaster could leave you stranded for the 2 or 3 days it will take for the government to help you (see “Hurricane Katrina”), you need to have a “Go Knapsack” packed with the essential items you will need in the Hospital (or for when you are stuck out on the road) which will make your stay as pleasant and “personable” as possible.  The “personable” aspect is important because a hospital is, by design, a cold and unemotional environment (as is the side of the road somewhere) so if pictures of your wife and children motivate you or if the smell of a certain shampoo relaxes you, pack it.  Anything you can bring which helps personalize the hospital patient experience (or the Disaster-scenario) should be included in the Go Knapsack.  For me, this is usually a certain smelling shampoo which tends to “dampen” the all-too-familiar sterile hospital smell, comfortable slippers, magazines I love but never get to read, my health insurance information, medical history information (see above), etc.  Please also tell some close friends or family members where you keep this “Go Knapsack” so that they can bring it to you in the hospital.  You could choose to be mysterious about the purposes of the “Go Knapsack” if you think it will help your “reputation” as in: “Dude, I can’t tell you more but if I call you and ask for the “Go Knapsack,” please make sure you get it to me regardless of what Anderson Cooper is saying on CNN.  Seriously.”  When you do that, I think laying the foundation for the mere possibility that you are in The Special Forces will make everyone forget about your Spastic Colon.

When I lived in Los Angeles, California I put a duplicate “Go Knapsack” in the trunk of my Car due to the ongoing very real Earthquake threat.  Given those reasonably foreseeable circumstances, I included 5 days of medications and a few days of Army “MREs” (i.e., “meals ready to eat”) along with other “Survival-type” items in my Go Knapsack.  In any event, in this day and age something bad can happen regardless of where you live and therefore I would have a second “Go Knapsack” in the trunk of my Car which is packed in a similar fashion as was my Los Angeles, California Go Knapsack.

25.   Participate in Health Care Social Media (“HCSM”).  Social Media has become the new “Grassroots” tool for Patients sharing Information and Experiences with other Patients for the betterment of their own Treatment and for a more Efficient Healthcare System such that High Quality Patient Care will soon be available to more people at more affordable prices.  But how does an individual Patient participate in this Game-Changing medium? For me, it was as simple as posing a question on Twitter about some side-effects I was having to the “Anti-TNF Agent” Drug I was taking for my Crohn’s Disease. This led me to some recommended Facebook Pages which had additional information and then to various “Patient Community” websites in which I found other Patients like myself going through the same experience and struggling with the same symptoms. As you can’t always believe everything or everyone you come into contact with on the Web (or in real life), I suggest you utilize a diversified approach of an array of these HCSM Patient Tools because after enough “data” comes your way I think you will be able to separate the attention-seekers or those who have other problems driving their Virtual Life from the Credible Patients like myself who are only interested in creating an environment where Patients share Information and Experiences with other Patients for the sole purpose of creating an almost Instantaneous Patient Database which will build niche Patient Virtual Communities based on Illness, Symptom, Medications, etc.

Below is a brief discussion of examples of credible, practical and incredibly useful HCSM Web Resources, which are now readily available to Patients just to get you started.  Just like with everything else on the Web, one discovery will lead to another and, before you know it, you will be emailing me about the HCSM Tools you’ve found most helpful which I may not yet know about.  I welcome such communications and encourage you to explore the fascinating world of HCSM.

Patients have many options such as Twitter or Facebook where I believe you will gain the most by “engaging” or interacting with other people/patients regarding the “give and take” of Patient Information and Experiences. In Twitter, for example, there is also “Tweet Chats” (i.e., Virtual Conference Rooms) on specific Healthcare topics (or for members of different Disease Groups whether they be Patients, Physicians, Drug Manufacturers, etc.) and they are held at the same time on the same day on a weekly basis.  This is a fantastic opportunity to network with people who live with the same challenges you do.  There is even a Tweet Chat about “HCSM” “in general” on Sunday Nights at 9 PM EST during which the “Group” discusses three (3) topics which are selected beforehand and moderated by a very competent Medical Professional.  I find it to be the most informative “60 Minutes” of media on Sunday Nights and I think the diversity of the “Group” is what makes these HCSM Tweet Chats both enjoyable and thought-provoking because it ranges from Medical Professionals to Patients with Chronic Diseases to Medical School Students yet also includes Caretakers, Hospital Executives, Healthcare Marketers, Technology Experts, etc.

Additionally, the participants are from all over the world and that adds a certain Global Perspective that cannot be artificially replicated.  It is important to point out that there are several Countries which have their own HCSM organizations and thus related Tweet Chats and they all seem to go about their business in a harmonious manner. Therefore, it is also advantageous to occasionally participate in the Tweet Chats of the Canadian or Australia/New Zealand HCSM Groups.  If you happen to speak other languages, you can participate in the European HCSM, Asia HCSM, Latin America HCSM, France HCSM, etc.  Please also note that English Transcripts of each HCSM Tweet Chat are usually available within a few days of the Chat.  (The business networking site “LinkedIn” also has HCSM “Discussions” that I have found to be very helpful in researching certain topics.  I bring LinkedIn to your attention simply to demonstrate how popular HCSM has become and so that you can see how easy it is to diversify your HCSM efforts.)

There are also Healthcare “Portal” Websites such as WEGO Health (“empowering health activists to help others”), Yahoo Health, AOL Health, WebMD, Discovery Health, CNN Health and The Mayo Clinic Center for Social Media (“MCCSM”) by which you sign up and create a Profile and they go out and get you information they think is relevant to your Healthcare interests based on the Profile information you completed for their website.  These Healthcare Portal sites can also be utilized in many other ways such as Research and Social Networking and thus serve as “hybrid” resources but, by definition, they are “portal” because they go to great lengths and, in cases like The Mayo Clinic and Discovery Health, they utilize their tremendous real-life resources and assets to keep you at their website so you never have to wonder if you are missing something.  This also includes Blogs written by prominent Physicians discussing current News and Trends in Healthcare.

There are also “Key Word” automated searches whereby you can set up Google or Yahoo to email you, for example, every news story and web item written on Crohn’s Disease, every day.  There are alsoFree Subscription-based Yahoo and Google email “Groups” organized by Disease in which people who subscribe pose questions and submit answers or share experiences regarding each other’s queries.  This is a very effective way in which to at least observe how others with similar challenges as you handle the problems you encounter.  There are few etiquette rules besides the obvious regarding profanity, unnecessarily utilizing the Group for self-promotion and rude behavior is not tolerated but I think there should also be a rule or just encouragement to try and “give” or answer as many questions as you ask.

Podcasting is becoming a more influential HCSM tool as Health Experts (and Advertisers) see the usefulness to this medium in which the listener/subscriber is so interested in the content that he or she seeks it out and is pro-active about subscribing.   It’s as if some of these Podcasts will soon be transformed into Premium Satellite Radio and Cable TV-like networks and the viewership/listener-ship is a demographic dream for advertisers who wish to spend their money as efficiently as possible.  Usually, these Podcasts emanate from iTunes but my Video Podcast, “The Professional Patient Podcast,” is set up on YouTube on two (2) different YouTube “Channels,” namely, “HealthCareReality” and “ProPatientTV.”  There is no reason for why I have it designed this way other than I think YouTube is going to continue to evolve into a very important Video Channel on the Web and I’d like to be a part of its growth.

Podcasting may be the fastest growing area of HCSM so feel free to seek out exactly what you want and enjoy the learning journey.  I think my Video Podcast is very helpful to those trying to cope and live with chronic illness but there are so many other areas of Healthcare which are addressed in Podcasting that a Patient would be wise to investigate everything until they are content with their information flow. Personally, I stick with a certain lineup of Podcasts for approximately four (4) months and then I rotate in other Healthcare Podcasts to balance out my knowledge-base.  I did this with business magazines/newspapers several years ago after a very successful business colleague explained to a class I was teaching about the benefits of a well-rounded mind in the business world.  As a result, he rotated the business magazines and newspapers he read every four (4) months.  I thought that was excellent advice and now I am sharing it with you regarding New Media and HCSM but please always include MY Video Podcast in your “rotation” as, after all, every good “Music Mix Tape” has at least 1 (one) cool Frank Sinatra song on it!.

There are also “Patient Virtual Communities” such as CureTogether, DailyStrength, and “PatientsLikeMe.” In the case of “PatientsLikeMe,” their Promise is that they are:

Committed to putting patients first. We do this by providing a better, more effective way for you to share your real-world health experiences in order to help yourself, other patients like you and organizations that focus on your conditions.

I think these Virtual Patient Communities will become more popular as Patients become more comfortable sharing their Information and Experiences in HCSM.  I see this happening in the same way we have all become less concerned with the downsides of performing banking transactions or paying bills on the Web.  Once that becomes more widely accepted, the power of HCSM will become formidable and then Healthcare will finally be transformed into a competitive global business which benefits from all of the technology that is available.

Many Hospitals have also gotten on board with HCSM and they have done so in a variety of ways including Patient Blogs and Video Testimonials from Patients about either their experiences there as Patients or their descriptions of their particular surgery at that hospital.  Thus, if you are contemplating Knee Replacement Surgery and you had a choice of a few different hospitals or you are a bit apprehensive of the surgical experience then these types of detailed Patient Video Testimonials can be excellent motivators and they do a great job at also eliminating the “unknown” which is what scares us all when we contemplate surgery, anesthesia, recovery, pain, etc.  Elective Surgery Providers are also using Patient Blogs and Patient Video Testimonials with Facelifts, Breast Implants, etc. and just like hospitals they are putting these Blogs and Videos up on their websites, their Facebook Pages, and on other HCSM “vehicles” like Posterous, Ning, Tumblr, etc. Oncologists utilize Patient Endorsements to, for example, convey the differences between Prostate Cancer Treatments, as these Prostate Cancer Patients have options and often times they are misinformed about the details.  These Patient Videos and Blogs helps the Patient become better informed and that makes for a smoother and more productive in-person Consultation.

Clearly, just because you can’t see the Doctor for a few days or weeks, there is plenty you can still be doing in HCSM even if it is just helping a Patient by sharing Information or Experiences which you possess that might be of help to him or her.  One day such selfless contributions to HCSM will be rewarded to you when it is YOU seeking the Information.  Moreover, the inefficiencies of our present Healthcare system are being exposed through the creation of these almost instantaneous Databases developed by Patients for Patients in HCSM.  This results in Patients who are better educated about their own conditions, symptoms and options so that when they interact with their Doctors they do so in a much more focused, productive and succinct manner.  In turn, this will make Healthcare become a most efficient Industry which can then compete on a global scale. The Oil-Cartel-like vice grips of the more greedy of the Health Insurance Companies will then be broken and Hospitals and Medical Professionals can then get back some leverage and share the gains with Patients.  The end result will be a sound Healthcare Industry focused on Patient Care as opposed to the understandable corporate objectives of Health Insurers whose ultimate accountability is to maximizing Shareholder Value and not to Improved or more Widely Accessible Patient Care.

I trust the foregoing has provided you with some perspective on the Patient Tools that are available to you NOW which will help you battle your chronic illness most efficiently and effectively.  These are all based on my experiences over the past 25-30 years battling the chronic, incurable and auto-immune, Crohn’s Disease.  Therefore, this is not some “academic” exercise as I’m living it, wrote a book about it and presently share my experiences via Podcasting and Blogging for the benefit of other Patients who want to learn how to Live, Love and Laugh with Chronic Illness.

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