Tag Archives: “Health Care Social Media”

Tina Fey HILARIOUS Drug Parody Commerical – Is FDA watching?

 

Tina Fey / SNL – Drug Parody Video – “Annuale”

I made reference to this CLASSIC video last night in my Speech before the distinguished attendees at Health 2.0 NYC to point out the absurdity of TV Drug commercials aimed directly at Patients.  This Hilarious 2-minute Parody captures why these advertisements to the captive audiences of television watchers are devoid of any credibility.  The beginning video images of these ads for drugs like Humira, Lyrica and the usual suspects of erectile dysfunction drugs first appear to sell “Hope” to desperate patients yet if the viewer LISTENS CAREFULLY the legal disclaimers about possible side effects all but negate that Hope.

FDA – Analog Regulations thwarting Pharma Digital Opportunities

I understand the FDA has a difficult task ahead of it in trying to regulate Pharma promotional efforts in the “Digital” world of Social Media.  But as this parody so eloquently points out, permitting pharmaceutical television ads targeted directly at passive Patients is a joke because broadcast television, in the context of Pharma Promotion, is NOW an “Analog” technique that only serves to thwart Pharma’s digital opportunities in health care social media.  The voice-over warnings in these analog TV drug commercials dilute the possible efficacy of the drugs.  However, we live in a society where we all have the attention-spans of mosquitoes such that the opening video images of these television commercials are manipulative as they make such an indelible impression that the patient is actually done an injustice by being exposed to such duplicitous promotional efforts.

FDA/Pharma MUST Embrace the Digital World – like the Entertainment Industries

I don’t blame Pharma for these border-line deceitful commercials as they are only doing what they are permitted to do under ambiguous piece-meal FDA “regulations” which serve no purpose other than to insure the FDA is not sued for encroaching upon Pharma’s 1st Amendment-based protected “commercial speech.”  But the FDA, if they truly intend to LEAD and REGULATE, needs to re-envision the new Digital world in which we live where “Patient Engagement” in Social Media is to Pharma what the mp3 file was to the Record industry.  The Record industry initially had problems regulating these digital downloadable files but eventually they figured it out.  Hollywood followed their lead and enacted various measures to encourage the growth of digital opportunities while simultaneously controlling piracy. The running joke in Hollywood at the time was that the only reason they weren’t as badly impacted by the proliferation of the Web and Peer-to-Peer File Sharing sites as the Record industry was because back then it took much longer to download Video Movie files.  That changed quickly, however, and Hollywood learned from their entertainment industry colleagues in the Record industry.

The FDA and Pharma need to LEARN from these examples set by these two (2) hyper-sensitive high-profile  industries which are just as much a part of daily life in the United States as Patients taking drugs to combat serious medical ailments.  Moreover, it’s only going to get more challenging with the almost daily proliferation of digital opportunities when the FDA and Pharma must embrace mobile health, electronic health and health care social media into the practice of medicine and the businesses of Healthcare and Pharma.  Therefore, please take the 2-minutes to watch this video as its humor is thought-provoking and hopefully instructive to the FDA and Pharma where the word “Promotion” needs to be transformed into meaning “Patient Engagement.”

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MAW PPP Banner Jan 18 2013

 

“Crohn’s Disease Warrior Patrol” (“CDWP”) T-shirts NOW Available FOR Purchase!

 

Hands CDWP Tshirt FRONT JPEG Jan 22 2013

While the formal Medstartr.com CDWP” T-shirt Fundraising Campaign won’t start until next week (i.e., approx. Monday, February 18, 2013), you can purchase these beautiful CDWP T-shirts NOW for $25.00 EACH (that includes all Shipping and Handling charges for orders shipped within the 48 Continental United States.)  For International folks, there is a $12.00 additional Shipping Fee for the 1st T-shirt purchased BACK of CDWP Tshirt JPEG Jan 22 2013plus $2.00 for each additional shirt shipped in the same International Order.

I trust you understand we are trying to keep all costs as low as possible to ensure that each purchase is essentially a “Donation” to this Non-Profit venture which has applied for Charitable Foundation 501 C 3 Tax Exempt Status with the IRS but such coveted designation can take approximately 4-6 months to achieve.  This is why we are selling T-shirts in the interim to help defray the enormous start-up costs we must incur.  In that regard, your help at this early stage of the CDWP’s development is GREATLY APPRECIATED.

By now, I’m sure you are familiar with the CDWP and that it is premised on the simple concept of “Patients helping other Patients is the best Medicine.“  Accordingly, by purchasing CDWP T-shirts you will become part of the Global “Health-Care-Social-Media”-powered “Patient Movement.”  More specifically, you will be helping Crohn’s Disease, Colitis and Inflammatory Bowel Disease patients all over the world.   This Unique, but Simple, “Warrior Patient Approach” of veteran or Warrior Crohn’s, Colitis and IBD patients helping the newly diagnosed or IBD “Patients-in-Need” is explained IN DETAIL in the 10-minute Video below (which is an integral part of the MedStartr.com Proposal).  So please try and watch as much of the Video as possible because I have been told it most accurately conveys the potential severity of these incurable, autoimmune diseases and the logic behind using experienced patients to help newer patients cope with these difficult diseases.

To purchase T-shirts, simply click-thru the hyper-linked “Order Form” below and complete it with the specifics of your purchase then click on “SUBMIT” at the bottom of the “Order Form” and then kindly pay for the T-shirt order via Pay Pal to the CDWP’s PayPal account @ CrohnsDiseaseWarriorPatrol@gmail.com.  I have pasted a hyper-linked PayPal image below to help facilitate that process.  Once I receive the Order Form and verify payment, I will ship the T-shirts to you.  Thank you for your kind consideration and support.

 

 

CDWP T-Shirt Order Form

Pay Pal Image No 2 for Blog Post February 15 2013

 

 

 

 

 

 

Tumblr Vimeo Jpeg February 14 2013

http://vimeo.com/59465582 

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KevinMD.com Interview re: proliferation of Health Care Social Media (“HCSM”)

Sometimes in life, all you have to do is ASK.  That’s how I managed to get Kevin Pho, MD, Founder of KevinMD.com, a/k/a “social media’s leading physician voice,” to grant me an exhaustive Interview about the increased role of Health Care Social Media (“HCSM”) in the Practice of Medicine.  The combination of our respective backgrounds as Physician and Patient made for a compelling and informative interview which covered BOTH perspectives with respect to HCSM.  Ergo, whether you are a medical professional, patient, doctor, medical school student, etc., I think you will enjoy Dr. Pho’s informative and thoughtful answers as we talked about everything from Rating Physicians on-line to integrating mobile health & Smartphones into the traditional medical examination room to the present/future effects of ObamaCare on Healthcare and discussed the prospects of using technology like Skype for Video Medical Exams and chronic illness Follow-ups.

For those of you who are unfamiliar with KevinMD.com, here are the formidable accolades and “notices” of his extraordinary career in HCSM:

  • Social Media’s Leading Physician Voice
  • KevinMD.com is the web’s leading destination for physician insight on breaking medical news.
  • Klout named KevinMD.com the web’s top social media influencer in health care and medicine. (Klout is a company that provides social media analytics to measure a user’s influence across his or her social network. The analysis is done on data taken from sites such as Twitter, Facebook, and Google+, and measures the size of a person’s network, the content created, and purports to measure how other people interact with that content.)
  • Forbes hailed KevinMD.com as a “must-read blog,” and CNN named @KevinMD as one of its five recommended health care Twitter feeds.
  • His commentary regularly appears in USA Today, where he is a member of their editorial Board of Contributors, as well as CNN and the New York Times.  His opinion pieces highlight the challenges everyday doctors face, ranging from the primary care shortage to the epidemic of physician burnout.
  • He also shares his social media insights in the upcoming book, Establishing, managing, and protecting your online reputation: A social media guide for physicians and medical practices.

I separated the January 24, 2013, Interview into 3-parts and TODAY posted all three parts at once because Dr. Pho’s answers were so succinct yet thorough that I didn’t  see the point to staggering them out.  Accordingly, the Links to all three (3) are below and consume/enjoy them at your convenience and PLEASE feel free to share any COMMENTS on my Blog.

KevinMD.com Interview re: Health Care Social Media – Part 1 of 3

KevinMD.com Interview re: Health Care Social Media – Part 2 of 3

KevinMD.com Interview re: Health Care Social Media – Part 3 of 3

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MAW PPP January 28 2013

PITY does not breed Crohn’s Disease, Colitis or IBD Global Awareness

CCFA Blog Entry

Oh no, a Public Bathroom Stall – CCFA’s “Escape The Stall” Campaign

The above picture is from the latest well-intended NEW Crohn’s Disease, Colitis and Inflammatory Bowel Disease (“IBD”) Mainstream Awareness Campaign from the Crohn’s & Colitis Foundation of America (the “CCFA”) which has me SO disappointed, annoyed, angry and insulted that I’m up at 4 AM on a Sunday morning when I should be resting getting ready for the New England Patriots-Baltimore Ravens AFC Championship Game, given that I am a life-long Pats fan and I just turned 50 last week.  But some, not many things, are more important to me than the New England Patriots (my fandom is actually a way in which I deal with the frustrations and limitations of being disabled by Crohn’s Disease after 30 years battling the beast) and one of them is how Crohn’s Disease is perceived by the WORLD.  This is why I chose the above picture from the CCFA website depicting the possibility that a Clown can have IBD because it completes the bizarre circular reasoning of the CCFA and makes this DEBACLE of an attempt to educate the mainstream into a complete f’n joke.  Sorry, I call it, as I see it.  It is also an insult to the MANY Crohn’s, Colitis and IBD patients who suffer endlessly and somehow persevere despite seemingly never-ending obstacles that seem to only graduate to the worst possible case scenario.

 Who’s gonna do it? You? You, Lt. Weinburg?

So who really represents these Crohn’s, Colitis and IBD patients with key research and funding organizations now that we have CONFIRMED the CCFA is ill-equipped to devise an accurate Global Mainstream Awareness Campaign?  In answering that question, I am forced to quote a classic scene from the memorable 1992 movie directed by Rob Reiner, “A Few Good Men:”

 Col. Jessep (Jack Nicholson) : *You want answers?*
Kaffee (Tom Cruise): *I want the truth!*
Col. Jessep: *You can’t handle the truth!*
[pauses]
Col. Jessep: Son, we live in a world that has walls, and those walls have to be guarded by men with guns. Who’s gonna do it? You? You, Lt. Weinburg? (played by the incomparable Kevin Pollak) I have a greater responsibility than you could possibly fathom. You weep for Santiago, and you curse the Marines. You have that luxury. You have the luxury of not knowing what I know. That Santiago’s death, while tragic, probably saved lives. And my existence, while grotesque and incomprehensible to you, saves lives. You don’t want the truth because deep down in places you don’t talk about at parties, you want me on that wall, you need me on that wall. We use words like honor, code, loyalty. We use these words as the backbone of a life spent defending something. You use them as a punch line. I have neither the time nor the inclination to explain myself to a man who rises and sleeps under the blanket of the very freedom that I provide, and then questions the manner in which I provide it. I would rather you just said thank you, and went on your way, Otherwise, I suggest you pick up a weapon, and stand a post. Either way, I don’t give a damn what you think you are entitled to.

That’s right, Lt. Weinberg and the actor/comic/impressionist Kevin Pollack will now have to pick up the slack caused by the ineptness of the CCFA.

My Sister being thankful things are not worse – until they ALWAYS are w/ Crohn’s Disease

A funny interlude here is my true story of growing up as an adult with Severe Crohn’s Disease and having one of my loving sisters ALWAYS calling me in the hospital with the most genuine concern for my well-being but always saying something to the effect of, “Thank God, things could be worse, you could need surgery and lose more of your  intestine or you could be in the hospital for weeks.”  Well, in an wicked twist of fate, despite my sister’s sweet and sincere prayers for me to get better, that “worst case scenario” would almost always occur in a matter of days. It became so frequent that whenever I was hospitalized during any 1 of the 200+ times, I would ask her to NEVER repeat those well-intended words.  We laugh about it today but THAT IS Crohn’s Disease.   I’ve had so many surgeries, been on so many medications and even had to go on Chemotherapy in 2011 to SAVE MY LIFE after I developed a Severe and RARE Lung Condition from a “miracle” Crohn’s Disease drug.  And I’m a lucky Severe Crohn’s Disease patient as so many people aged anywhere from 5 to 90 have suffered much more than I from BOTH the disease and the so-called medications which apparently treat but don’t cure the disease.

Pity & Pubic Bathroom Stall Doors don’t motivate people to HELP

With this in mind and in my humble opinion, the CCFA has AGAIN failed MISERABLY in trying to help us Crohnies and IBDers by yet again putting the focus of their well-intended efforts on a BATHROOM STALL DOOR and using PITY to play directly into the public’s overall perception of the less serious stigmatizing aspects of these chronic, incurable, autoimmune and often VERY painful diseases which can, and do, DESTROY lives (and families) physically, mentally, psychologically, financially, professionally and socially.  Healthy people want to help their fellow citizens who seriously struggle after they do all they can to fight through their respective adversity.  That’s why we see the country coming together during the terrible Tornadoes, Hurricanes and Super-storm Sandy tragic Events.  Does anyone think that the image of a Public Bathroom Stall Door will elicit sympathy or encouragement from people?  Does anyone remotely familiar with the possible effects of Crohn’s, Colitis and IBD want a Public Bathroom Stall Door representing the severity of their experiences?

Worse, this “Escape The Stall” Slogan is an INSULT to the BRAVE people who battle these often HORRIFIC diseases EVERY DAY. To that end, and I have written this MANY times before and it is why I am launching the “Crohn’s Disease Warrior Patrol,” because I believe veteran Crohn’s, Colitis and IBD patients offer the most help and hope to current patients facing difficult flare-ups, hospitalizations and decisions about surgeries, medications and overall treatment than the CCFA can EVER DO.  But the NATIONAL CCFA needs to focus on educating the mainstream public about the seriousness of these diseases of which the bathroom stall plays just one of MANY aspects.

Thank you Amy Brenneman and CCFA Local Chapters & Volunteers

Please let me preface the above, although that might have been more effective if I actually posted this paragraph before my rant above, but my issue is with the paid executives at the NATIONAL CCFA offices who are responsible for this GRAVE mistake and not with the beautifully, talented, elegant, courageous actress, Amy Brenneman, who essentially lends her formidable credibility to “front” this Cause. I am SO THANKFUL to Ms. Brenneman for lending her substantial credibility to this Cause just as I am eternally grateful to the numerous local CCFA chapter volunteers and low-paid executives around the WORLD who work tirelessly to find a cure for Crohn’s, Colitis and IBD.  But when the SLOGAN for the current campaign is predicated on spreading the word in Social Media to “Escape the Stall” in an attempt to somehow convey the pain and anguish of Crohn’s, Colitis and IBD, the executives at the NATIONAL CCFA offices have demonstrated that they are out of touch with their patient population.

What does Man on the Street think about Crohn’s Disease

In my business travels when I was healthy enough to travel extensively, and even now when I am asked to speak at various Health Care Conferences, I have purposely asked numerous strangers like English-speaking intelligent taxi-drivers and engaging waiters in restaurants about Crohn’s Disease and they look at me as if to say, “I’m not sure, but isn’t that the ‘disorder” you see on TV where the women is frantically searching for a bathroom because she’s afraid she will crap in her pants on a date or at a business meeting?”  WTF!!!!!  If Mainstream Awareness has been the objective, doesn’t that mean that the CCFA has been FAILING for all of these years????

Crohn’s, Colitis and IBD are DEADLY SERIOUS and using PITY and hiding behind a Public Bathroom Stall Door does not make for a very effective Global Awareness Campaign

Thankfully, for some people with Crohn’s, Colitis and IBD they face only minor hindrances in their lives but for MANY or MOST it is a HORRIFIC DISEASE which can forever alter lives.  It can turn frustrated but kind, compassionate doctors against patients because often they have no conclusive scientific proof from which to make a diagnosis and formulate a treatment plan so they then suspect it’s in the patient’s mind because the diagnostic tests just don’t explain the existence or severity of the patient’s pain and in turn that affects how family members view a loved one in pain who has little explanation for suffering and virtually no options for an effective treatment that doesn’t actually make the suffering worse in other parts of the body.  This is just a “bonus” of these diseases and it  naturally occurs until a patient is properly diagnosed and that can take months or years, in many instances.  Did I mention all the other potentially horrific symptoms, side effects, treatments, pain, expenses, etc.?  And the CCFA picked a Public Bathroom Stall Door to portray this seriousness?  Really?

The “Crohn’s Disease Warrior Patrol” 

I don’t profess to be Lt. Weinburg or Kevin Pollak but I admire the cutting-edge work Mr. Pollak is now doing in the Entertainment Business and it has inspired me to start this “Patrol” of veteran “Warrior” Crohn’s, Colitis and IBD patients sharing their knowledge and experience with current patients going through a rough time with Crohn’s, Colitis or IBD either in the hospital or at home.  At its core, it’s a Hospital/Patient Visitor Ambassador Program but it will evolve into a Global Support Group powered by Health Care Social Media.  From personal experience, I know that I have gained much need “Perspective” when a veteran Crohn’s/IBD “Warrior” took the time to impart some words of wisdom to me.  Also, my longtime New York City Gastroenterologist Dr. Mark Chapman has also played an enormous role in helping me adjust to each new adversity thrown at me by my Crohn’s Disease.  Through it all I’ve learned that veteran patients helping another patient is truly the best medicine when it comes to tricky cases of Crohn’s, Colitis and IBD.  I applaud the CCFA for their intentions and efforts but I don’t like their means as I find them woefully inadequate, ineffective, poorly designed and out-of-date.

Perhaps this ridiculous CCFA campaign of “Escape the Stall” has provided me with even more impetus to spread my message of the “Crohn’s Disease Warrior Patrol” as fast as I can because Crohn’s, Colitis and IBD patients are suffering and the CCFA is not helping them/us the way they could be.  Things happen for a reason and there are Lt. Weinburgs standing by to save the day for the Tom Cruises, whether they like it or not.  Sometimes life calls on certain ordinary people to set into motion extraordinary things.   Stay tuned.

 Crohn’s Disease Warrior Patrol

 @CrohnsIBDPatrol

 CrohnsDiseaseWarriorPatrol@gmail.com

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MAW PPP Banner Jan 18 2013

Inaugural Hospital Visit of “Crohn’s Disease Warrior Patrol”

In this case, a Picture truly does say a thousand words so I will keep this brief.

A bunch of folks on Facebook with Crohn’s Disease and Inflammatory Bowel Disease (“IBD”), were notified by Ivy Lindsay of “Comfort Ostomy Covers by Ivy” that a 9-year old boy named Damon had been hospitalized SINCE NOVEMBER 1, 2012 with a variety of life-threatening ailments which HIPAA prevents me from disclosing.  However, Damon BEAT THE ODDS and continues to get better although he will be battling for a while.  Part of his battle involves areas which we Crohn’s and IBD veterans or “Warriors” are familiar with.  Hence, the inaugural “Crohn’s Disease Warrior Patrol” hospital visit at Maria Ferari Children’s Hospital at Westchester Medical Center in Valhalla, New York.

Ivy Lindsay orchestrated things on Facebook and she and I spoke on the phone on Saturday, December 29, 2012.  After being told the specifics, Marisa Lauren Troy and Jeffrey LeVine immediately volunteered to come with me on Sunday, December 30, 2012, to visit with Damon and his two (2) Moms.  All we wanted to do was bring some knowledge and comfort to them and help alleviate the enormous stress of being a hospital patient or loving a hospital patient.  Thankfully, our visit seemed to work as we each shared our respective experiences with Damon and his Moms and, before we knew it, Damon was smiling a bit and even willing to stroll on over to the couch with his IV Pole and various other hospital “attachments” to take the above picture.  We also had the privilege of meeting and getting to know some extraordinary people in Damon and his Moms.

In reaction to the posting of the above picture on various Health Care Social Media Platforms, the outpouring of wonderful messages, gestures, thoughts, etc. regarding Damon has been INCREDIBLE.  Some have even responded with wanting to send “care packages” of video games and the like.  If you want to do that for Damon, please just contact me and I will pass it along in terms of where to mail it and whatnot.

If you are interested in helping the Non-Profit Organization we have built to make these hospital visits possible, please visit http://crohnsdiseasewarriorpatrol.org and click on “Donate” / “Sign Up Here” tab.  Or you can just click on the Screenshot Picture below.

Thanks and have a Happy and Healthy New Year. :)

 

 

 

Mental Health Providers using Health Care Social Media in Therapy

In this 2012 Interview, which is Part 2 of a 2-Part interview with Steph Horgan, LCSW and Tiffany Taft, PsyD, of Oak Park Behavioral Medicine located just outside Chicago, Illinois, we discuss how they use various Health Care Social Media platforms such as Facebook, Twitter and Skype to treat patients with various chronic illnesses.

Video Summary of 2012 “Partnership w/ Patients Summit” – Kansas City, MO

A few weeks ago, I had the good fortune of being awarded a “Travel Scholarship” from the Society for Participatory Medicine and other generous sponsors to attend the “Partnership with Patients Summit” in Kansas City, Missouri (Friday, September 21, 2012 through Sunday, September 23, 2012).  Mere words can’t fully describe the inspirational experience of meeting similarly-minded people who are so passionate and dedicated toward empowering patients so that their healthcare experiences are humane, effective and affordable. Ergo, the six (6) SHORT Video Interviews below.  The Attendees included chronic patients/advocates like me, various specialty doctors, pharmaceutical executives, healthcare delivery system representatives, healthcare news reporters and social media experts adept at helping patients and providers communicate with one another.

The Summit also focused on helping Advocates become polished professional speakers so that they could reach more people with their message and get paid a reasonable fee for doing so.  To that end, the generosity displayed by experienced Speakers like Regina Holliday (also the Organizer of the Summit) and “e-Patient Dave” deBronkart was extraordinary.

Rather than write a long Blog post about all that I learned at the Summit and the very kind “Twitter people” it provided the opportunity for me to finally met, I conducted the Six (6) SHORT (i.e. 5-7 minutes) Video Interviews pasted below with folks whom I thought were representative samples of the overall Summit experience.  I wish I could have interviewed many more people but it was difficult to keep up with the fast pace of the Summit and also try to document it all on Video.  Thus, I recorded a few Interviews in-between sessions and I think by watching them you will get an accurate “feel” for the Summit experience.

I hope you take the time, whenever you have the time, to watch all, or some, of the Videos because the “Partnership with Patients Summit” was truly a collection of passionate people uniquely dedicated to improving the “patient experience.”  As a patient, I am thankful for those efforts, and as an advocate, I learned a great deal about reaching more people with my message.

Interview with Evelyn V. McKnight, AuD:  Below is a 5-minute Interview with Evelyn V. McKnight who formed the HONOReform Foundation after being infected with Hepatitis C while undergoing chemotherapy for stage III Breast Cancer in 2000 because her oncology nurse commonly reused syringes to access a multi-dose container of saline while flushing several patients’ IV ports.

Interview with Licensed Psychologist Dr. Ann Becker-Schutte: As a patient with a chronic disease for almost 30 years (i.e., Crohn’s Disease), I’ve rarely come across a Psychologist who can compassionately relate to the daily challenges I face.  However, I was fortunate to meet such a rare doctor when I became acquainted with Dr. Ann Becker-Schutte at the Summit.  Dr. Becker-Schutte is also a patient with a chronic disease (namely, Polycystic Ovary Syndrome) from which she almost died so she also has a unique perspective about “End of Life” issues. Dr. Becker-Schutte represents the other similarly genuinely dedicated providers I met at the Summit.

Interview with the ultimate e-Patient “Facilitator,” Lisa Fields: Below is a 6-minute Interview with one of the most prolific e-Patient “Facilitators,” Lisa Fields.  Besides being so pleasantly surprised to meet her in-person after 18 months of being the recipient of her Twitter “wisdom,” I was able to get Lisa to share some of her “secrets to success” regarding Twitter, Social Media, Public Speaking, PowerPoint and Ignite Speeches.

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Interview with Olga Pierce, Reporter, PRO PUBLICA, an Online News Organization: “Journalism in the Public Interest” is the tagline for PRO PUBLICA.  With respect to Healthcare stories, PRO PUBLICA “bridges the gap” between Policy and Patient through a business model of Collaboration by which they share their stories with such prominent News Outlets as “Frontline,” NPR and USA Today.  Olga was kind enough to talk with me about her role as a Healthcare News Reporter in this process.

5 Minutes w/ Patient Advocate Extraordinaire, Regina Holliday: Regina is a highly regarded Patient Advocate and, as I was to learn, she employs very creative methods to help improve the “healthcare experience” including her artistic creation of, and contributions to, “The Walking Gallery.”  In this 5-minute Interview, Regina explains the specific objectives of the “Partnership with Patients,” we discuss how “The Walking Gallery” got started and she shares valuable information about getting started as a Paid Healthcare Speaker.

Family Practice Physician with a “Neu” Business Model: In this 6-minute Interview, I chat with Dr. W. Ryan Neuhofel (“Dr. Neu”) about the innovative new Business Model he uses for his Family Medicine Practice in Lawrence, Kansas.  He doesn’t take ANY health insurance but charges his patients a nominal “Membership Fee” ($10 – $20) and then simply bills for his time in 15-minute increments.  He also utilizes a great deal of technology and Health Care Social Media so that his patients can literally have 24/7 “continuity of care.” The combination of his intelligence, passion, logic and ingenuity attributes seem to make for an excellent Family Physician.

If Crohn’s Disease don’t getcha, the drugs or the side effects will

Recently, I tweeted via @HospitalPatient:

Battling Crohn’s Disease is like trying 2 survive “The Perfect Storm” in a Raft. If the Disease don’t getcha’, the drugs or the side effects will!

The Tweet was re-tweeted by MANY people so I guess I accidentally stumbled into explaining what it feels like to live with, and manage, a chronic illness like Crohn’s Disease.  More importantly, this Tweet can be true of so many chronic and autoimmune illnesses.  But when you LOOK “okay” or “more than okay,” healthy people are “suspect.”  They may not say this at dinner when you have a pleasant evening as friends or as “friends of friends,” but they damn sure say it to their spouse before going to sleep and reviewing the evening’s events as I know I would, if I weren’t intimately familiar with Crohn’s Disease for almost thirty (30) years.  More specifically, they might ask:  How could someone so smart and seemingly healthy-looking have so many medical problems?

I can’t speak for the many folks who battle other autoimmune chronic illnesses but with Crohn’s Disease and other “Inflammatory Bowel Diseases” (i.e. “IBD”), the progression from misdiagnosis to proper diagnosis to trying to manage it goes something like this based on MY personal experiences (and please pardon the “Vertical Bullet Points” but I think the progression of the Disease is more easily understood this way):

  • 20 years of age – You suddenly have severe and debilitating abdominal cramping, extreme and inexplicable lethargy and crippling knee pain coupled with doubts from loved ones who think you’re a hypochondriac despite you always being an energetic and insatiable athlete.  In college, these symptoms were synonymous with proud hangovers after memorable nights but for some reason you were always in the bathroom longer than everyone else.  The cramping was also so intense it brought tears to your eyes as you prayed for it to stop.  You switched to Vodka ‘cause it’s clear and uncomplicated, thinking that’d do the trick. Ergo, the need for Graduate School.
  • A few misdiagnoses by well-intended local doctors accompanied by painful experiments with various antibiotics only make the aforementioned symptoms worse.  Colds turn into Bronchitis more quickly and you become increasingly familiar with bathrooms and Health Insurance Claims forms.
  • The Journey to the Road to Proper Diagnosis might include a bizarre reaction to having all four (4) Wisdom Teeth pulled at one time.  Sure, your mouth blows up for a few days afterwards but when this continues to happen for 6 months after the dental surgery, there’s something wrong.  Seasonal allergies begin to make you so weak that you fall asleep during Sunday Family Dinner.  Your Dad yells at you for having bad manners but his words come out in slow motion because you are so “out of it.”  You try every possible over-the-counter allergy medication but nothing seems to work like it does for your friends or how it’s supposed to on the television commercials.  All you want to do is sleep and crawl into the fetal position to battle the abdominal cramps and repeat trips to the bathroom.
  • Some world renown expert suggests putting you in a hyperbaric chamber to recover from the dental surgery but everyone in your family thinks he’s nuts.  You’re beginning to feel ostracized from those you love because no one seems to understand the physical pain you are in. You learn how to spell “G-A-S-T-R-O-E-N-T-E-R-O-L-O-G-I-S-T.”  But he or she diagnoses you with what is tantamount to a “bad stomach” or “IBS,” Irritable Bowel Syndrome.  Still, your symptoms don’t change.
  • 24 years of age Trying to brush off what those around you refer to as “psychological,” you begin your career at some low-level office job.  One day they celebrate a colleague’s birthday with Flavored Popcorn.  You indulge even though popcorn doesn’t exactly “agree with you.”  30 minutes later the intense abdominal cramps start and this time they are increasing in intensity almost as if you are in child labor.  You go to the office bathroom so no one sees you grimace in pain as you try to manage the cramps which now make you feel like your stomach might literally explode.
  • Everything is foggy and you are in an ambulance on the way to a local hospital.   Someone at your job found you passed out on the bathroom floor.  The hospital admits you and loads you up on drugs to dull the pain.  Your family rushes to your aid feeling terrible that it wasn’t psychological after all.
  • After numerous painful and awkward diagnostic tests, the Gastroenterologist tells you and your Mom that you have a chronic, autoimmune and incurable digestive illness called “Crohn’s Disease.”  He gives you a pamphlet from the “Crohn’s & Colitis Foundation” which explains the symptoms. You read the list aloud and it’s like someone summarized your last year or so and called it “Crohn’s Disease.”  At first, it’s obviously bad news but strangely it becomes incredibly validating because when your family reads it, they no longer see you as the “Complainer.”  They see you as a young adult who now suffers from what could be a devastating disease.  The good news is that Crohn’s is a “broad spectrum” disease so things may not be so bad.
  • 25 years of age1988 – Your Mom gets you an appointment with “the best of the best” doctors who specialize in Crohn’s Disease.  He becomes your doctor for the next 30 years.  At first, he does whatever he could to stave off surgery but your “type” of Crohn’s Disease is “obstructive” and aggressive.  After numerous hospitalizations for intravenous medications, you soon require surgery to alleviate a life-threatening small bowel obstruction.  What about the broad spectrum?  For you, it was a broad spectrum of bullshit.
  • 1989 – In the early years with the disease, you go to business and law school but the first year of law school includes several hospitalizations and three (3) more surgeries.  The Dean calls you personally to respectfully ask you to take the year off to focus on your health.  Besides, you can’t pass the 1st year of law school without formally listening to the class lectures.  You ask for the cassettes.  The Dean is silent.  You do very well in law school and upon graduation you receive the 1st “Dean’s Award” for Unique and Outstanding contributions to the school and the student community.
  • 29 years of age1992 – You start to work and advance in your career but it seems that every step forward is accompanied by 3 steps back due to more hospitalizations and more surgeries. You only lose inches of small bowel during each surgery but with Crohn’s Disease, surgery begets more surgery.  Surgery also causes scar tissue or “adhesions” and eventually they grow to block your small bowel and you require even more surgery to fix this “mechanical” byproduct from a prior surgery.  The hospitalizations and surgeries start to pile up as do the co-payments.  Doing your annual tax return becomes a royal pain in the ass.
  • You form unique close friendships because you learn so much from what your friends try to do for you, when you can’t do for yourself.  By example, you learn how to be a great friend.  It takes a while to sink in, but you realize you’re lucky, but not in a materialistic manner. For you, friendships are the currency of life.  You become wise as the disease is simultaneously making you poor.  Employment decisions are increasingly influenced by the healthcare coverage offered.
  • 36 years of age1999 – You try to keep up athletically but your good intentions of shaping up wind up necessitating spine fusion surgery to repair a ruptured disc which is painfully misdiagnosed for six (6) months.  Again, many around you doubt your pain while lazy doctors toss your “negative” MRI films on the floor with proclamations that you are “making it up” to seek attention and drugs.  You cry at their insensitivity but it doesn’t stop you from getting answers, for such stifling back pain cannot be normal.  Sure enough, two (2) “discograms” confirm a ruptured disc and spine-fusion is the ONLY answer.  Numerous abdominal surgeries have made your back weak and Crohn’s has again caused expensive misery.  However, it’s also validation once again and now you know to NEVER doubt your body because you simply can’t ever underestimate the reach of what will be your life-long nemesis, Crohn’s Disease.
  • 1999 – 2001 - Your health insurance company only covers back surgeries emanating from MRI diagnoses; they view discograms as antiquated despite their sole existence to diagnose what MRI’s can’t.  Your folks float you the money for the back surgery and you appeal the health insurance company’s decision.  You lose; you appeal again.  You finally win and get awarded attorney’s fees.  You write a Book to help others learn from your experiences called, “Confessions of a Professional Hospital Patient.”  It gets you on NBC’s “Today Show.”  You date your physical therapist.  Life is returning to normal.
  • Your trusted Crohn’s Disease doctor starts trying varies medications called “Biologics” to slow the progress of your disease and each comes with side effects that would scare Dr. Kevorkian.  The cramping, myriad of bathroom issues and extreme lethargy goes away but soon anaphylactic drug reactions occur, stifling joint pain comes on like the randomness of a Voodoo Doll being pricked by the driver you accidentally cut off on the 405 out in Los Angeles.  Yes, your Crohn’s Disease is in check, but you begin to come down with increasingly serious cases of Bronchitis and Pneumonia.  You are hospitalized so many times, for so many things, you must chronicle it all in a Word document because no one would ever believe you without specific dates and details.
  • You work for yourself because no employer would understand and accept the randomness and pervasive effects of this chronic “digestive” disease.  The autoimmune aspects become more and more expansive and unpredictable as you age.  Due to the help of friends and family, you have some success and get back into the fast lane of merely trying to reach your professional potential.  You make Movies and practice Entertainment Law and fly back and forth between New Jersey and Los Angeles.  Life is good.   You remember what a former girlfriend told you and try to live by it: “Michael, your Crohn’s Disease will never come between us; but how you handle it will.”
  • 2005 – You move to Los Angeles, California, in part to more quickly pursue your professional potential for fear of being stymied at any moment by your disease, but also to prove to yourself that you can be independent of the disease, doctors and hospitals you grew accustomed to in New York and New Jersey.  It works for a while and Santa Monica, CA is heaven.  You meet some new “old friends.”  The hospitalizations still occur but they seem to be caused more by disease complications and side effects from treatment medications than by the disease itself.  For most people, that would be a bummer.  For you, it’s a vacation.
  • 2008 - Life marches on and soon your Dad passes away.  You take solace in the fact that at least he saw you happy when he came out to visit with your Mom and rode around Los Angeles with you in a convertible smiling and retelling stories about the last time he was out in “Cali” just prior to being drafted for the Korean War.  You head back to New Jersey to mourn his death and celebrate his life, but returning to Santa Monica, CA after the “Shiva” process starts a downward disease progression that will change your life, yet again.
  • You aren’t even sure it is safe to get on the flight back to Los Angeles because the pain in your gut is so severe but you figure it’s just the mourning for the passing of your Dad.   You make it back to Santa Monica, CA and unbeknownst to you; your small bowel is slowly being strangulated by some surgical material from a prior abdominal incisional hernia surgery. You call your West Coast Crohn’s doctor and make an appointment for the next day but you half-kidding tell him you may not make it through the night.  It’s probably a overly dramatic statement but after so many years of doing battle, you’d come to know your adversary like veteran top-ranked tennis pros facing off against each other for the 10th time at the US Open in Flushing Meadows, NY.
  • At 3 AM you wake up and feel like Marlon Brando’s “Vito Corleone” in “The Godfather” when he rolled over and died in his vegetable patch.  Your Santa Monica apartment is devoid of said vegetable patch so you settle for stumbling into some stand-up lamps and collapse.  You call an ambulance but while waiting assume you perforated your intestine, the final knock-out punch from your Crohn’s Disease.  You are a goner if the ambulance doesn’t arrive FAST.
  • 45 years of age 2008 – Not so FAST.  The ambulance arrives as if it were E-ZPass on the tollbooths saving James Caan’s “Sonny Corleone” character so he could hit the accelerator and drive on through the machine gun fire to live to fight another day, perhaps in “Godfather Part Two.” But it takes two (2) major surgeries and several hospitalizations to repair your strangulated small bowel. More adhesions arise and you also begin to experience “comprehensive” effects of being on those new “Biologics” Crohn’s Disease drugs called “Anti-TNF Agents” such as Remicade, Humira and Cimzia. You try to work but you either wind up in restaurant bathrooms for ridiculous periods of time (which ironically is often acceptable in LA because some wacky colleagues think you are using the bathroom for entirely different reasons!) or you are so weak some days you can’t get out of bed.  Since your work is also your social life, you have time to carve out a new path and begin sharing your experiences on various Health Care Social Media platforms to try and help others.
  • Just as you get accustomed to your role as a healthcare commentator, you have more to comment about as your small bowel again gets blocked by adhesions. Trying to avoid another surgery and numerous hospitalizations, you go on a “Liquids and Lollipops” diet.  Your ingenuity goes only so far and you wind up driving from Santa Monica, CA to Rochester, MN to be operated on at The Mayo Clinic.  It’s the summer and you think a drive across the country will do you good and also quench your desire to finally witness a harmless, picturesque tornado in the Plains that is visible from the highway but safely far away in vacant farmland.  It’s called making lemonade out of lemons.  The drive is beautiful but the unrelenting pain in your gut keeps you in some nice small Iowa highway-side town for three (3) days at a Best Western as the pain is so bad you can’t drive.  With nothing to do but lie in bed, watch cable television and wait for Raquel Welch or Angie Dickinson to knock on your door, you feel like an old-fashioned bank robber held up in some small safe town waiting for the Sheriff to pass through.  Having Crohn’s Disease will certainly let your mind wander.
  • 2010 – There was no tornado but you’re proud you keep making the best of the situation as the drive is something you’ll never forget; so was your Six-Week stay at The Mayo Clinic.  The adhesion surgery went well but you also had some other unrelated but very specific severe pain in and around your abdominal wall.  Unfortunately, you came across a surgeon who thought you were nuts and he was God.  He was mistaken on both counts.  You didn’t flinch and eventually got treated by a Mayo Clinic Gastroenterologist while recovering from the adhesion surgery.  While the doctors had the best of intentions and this other problem was palpable to the touch and visible as some sort of growth emanating from your abdomen, they wouldn’t listen to you when they diagnosed the pain as a flare-up of your Crohn’s and ordered you to begin an intensive course of intravenous steroids.
  • You respectfully refused because you learned a long time ago what was, and what was NOT, a direct body blow from your Crohn’s.  This was surely mechanical but nobody would listen to an experienced Crohn’s Disease patient who had never been wrong about his body.  You were then kicked out of The Mayo Clinic for refusing to follow their orders and treatment plan.  You cried at their obstinacy but as you had done in the past, you fought back to get answers.
  • You flew home to New Jersey and headed back to your New York Crohn’s Doctor of 30 years, PICC line in tow.  He’d figured out every nuance of your Crohn’s Disease so you were confident he and his colleagues at Mt. Sinai Hospital in New York could do everything The Mayo Clinic, for some reason, could, or would, not.
  • Prior to being admitted to Mt. Sinai Hospital, you received a Certified Letter from The Mayo Clinic effectively banning you from that fine medical institution FOR LIFE: “because of your actions which demonstrate a lack of trust with Mayo providers, a failure to follow a recommended treatment plan and abusive behavior toward our hospital staff.”
  • Your mother cried when she read that letter even through you knew you’d soon be vindicated.  That said, The Mayo Clinic Banishment Letter made you feel like a “leper” and even your Crohn’s Disease had never done that.  As for “abusive behavior” toward hospital staff, you were most polite and respectful except when they did not listen to you explain your symptoms.  Then you became simply a frustrated hospital patient who had been hospitalized far away from home, for almost 6 weeks.  What they call “abusive,” you objectively viewed as “frustrated.”  Potato, Patato.
  • Your Mayo Clinic frustrations were corroborated the first day at Mt. Sinai Hospital when an Endoscopic test apparently not available at The Mayo Clinic confirmed that your problem was purely mechanical and was NOT at all a Crohn’s Disease flare-up.  Had you followed The Mayo Clinic’s advice, you’d be substantially damaging your body with POTENT intravenous steroid drugs.
  • After allotting three (3) months for The Mayo Clinic adhesion surgery to heal, exploratory surgery was performed which immediately revealed a “bundle of impinged nerves” as the culprit causing the pain.  The surgeon removed them from your abdomen, and the problem was solved.  When you tried to convey this discovery to The Mayo Clinic in an attempt to help them, help other patients with possibly the same problem, they ignored your correspondence.
  • 48 years of age2011 – It should have been a very good year especially in light of the December, 2010 surgery which had fixed the problem The Mayo Clinic had missed.  But recuperation from that relatively minimally invasive surgery also involved adjusting to moving back to New Jersey to live with your Mom as your medical bills and inability to work had played your hand.  Santa Monica, CA will be sorely missed but when you had to sell your car to pay for the monthly health insurance premiums, there was no looking back.
  • 2011 was also marked by the dramatic increased effects of your compromised immune system and the side effects of having taken the Anti-TNF Agent “Miracle Drugs” for several years.  While these “Biologic” drugs did enable you to have a few good and productive years in New Jersey and then in Santa Monica pursuing your dream of making movies, that life came at a price you could not afford.  At first, it was only the sudden onset of excruciating joint pain but then seemingly out of nowhere you’d wake up with fevers every 2 or 3 weeks that were as high as 105.  Then you were in, and out of, hospitals for bronchitis and pneumonia until your extreme shortness of breath caused a New Jersey emergency room to delve deeper.
  • Walking up stairs or participating in any type of strenuous activity had begun to cause such severe shortness of breath it felt like you were sucking for your next breath through a pencil-thin straw.  After too many Emergency Room Trips to remember, the New Jersey ER doctors performed more invasive lung tests and suddenly you woke up in a hospital room with 8-10 doctors looking down on you.  They had found numerous unidentifiable spots on your lungs and were prepping you for lung biopsy surgery.  It was happening so fast it seemed surreal.  You asked the thoracic surgeon about the look of urgency in everyone’s eyes and he told you that lung cancer was suspected and they needed to obtain the biopsy while you were still able to operate your lungs without mechanical assistance.  That day sucked.
  • You had been through so many surgeries but somehow an operation on your lungs seemed to make you feel even more vulnerable.  You hated waking up in the Recovery Room in pain and feeling COLD so you begged the surgeon and his team to make sure your pain and warmth were reasonable attended to.  Having been briefed on all you had been through in just the past few years, everyone seemed to be on the same surgical page, but they never are, and rarely ever will be.  You woke up from the surgery shivering and in severe pain.  It was as if your worst nightmare had come true.  The lovely nursing staff tried to help and gave you the standard pain medications but your tolerance for them had been blown up long ago.  You needed the Pain Management Team but signals got crossed and you suffered like an abandoned wounded soldier for 3 days.
  • Once you were coherent, they told you that you thankfully did NOT have lung cancer but you had a rare, but sometimes fatal, lung condition called “Bronchiolitis Obliterans with Organizing Pneumonia” or “BOOP.”  Technically, it is treatable with a year-long tapered course of the steroid drug, Prednisone, beginning at 60 MGs a day. But they hadn’t much experience treating BOOP and that was evident as you watched the 8-10 doctors debate the proper dosage of Prednisone to start you off at.  They also didn’t understand how you could even acquire BOOP since it typically affected older patients and was apparently much more prevalent among coal miners!  It had to be the Crohn’s Disease Anti-TNF Agent drugs because once you started them you also began experiencing severe respiratory symptoms.  While you loved New Jersey and it’d be hard to find a more appreciative fan of Bruce Springsteen and The E Street Band, your BOOP treatment had to be managed by your New York Crohn’s doctor and a New York Pulmonologist who hopefully had seen this BOOP sh*tstorm several times before.
  • The New York doctors clearly viewed the Crohn’s drugs as the cause of the BOOP and watched you carefully as the Prednisone started to change your body.  It soon became evident that you had all the side effects of Prednisone (i.e., you gained 50 pounds in 3 ½ months) but without its medical benefits as you were still struggling to breathe like Redd Foxx running The Boston Marathon at 70 years of age.  Your continuing breathing issues also caused more pneumonia episodes and more hospitalizations and if you had gained another pound from the Prednisone your body might have exploded.  Accordingly, the NY doctors convened and abandoned the traditional Prednisone BOOP treatment for an experimental one involving the Chemotherapy Drug, Cytoxan.  After a few monthly infusions of Cytoxan, the BOOP began to clear.  Again, you were “lucky.”
  • The Cytoxan was working miracles on the BOOP but it was also causing your Crohn’s Disease to flare-up.  You were fighting battles on so many fronts not to mention the barrage of medical bills, dunning notices, collection calls and disability paperwork.  Your dreams of making movies and finding a smart, cool, beautiful woman had to be placed on hold as you tried to devise a mindset to survive the avalanche of one medical adversity after another.  But when you think about it, it was all caused by your Crohn’s Disease, in one way or another.  “If the Thunder don’t get ya’, then the Lightning will.”
  • The late 2011/early 2012 Crohn’s flare-ups resulted in a few hospitalizations but nothing appeared prominently in the diagnostic tests.  However, you couldn’t leave your house due to the “broad spectrum” of Crohn’s Disease symptoms and the severe pain you experienced on a daily basis.  That “broad spectrum” phrase gives -  and it takes.  Finally, in the spring of 2012 and only at the age of 49, your long-trusted Crohn’s doctor ordered a basic GI Series and it revealed that you had BIG problems in your small bowel.  What was clearly evident to the human eye from this test were a few Strictures (i.e., adhesions causing partial obstructions in the small bowel) and  a red-hot Crohn’s Disease flare-up.  As it turned out, the fancy “cutting-edge” MRI/CT Enterography tests took too broad of a perspective to identify the specifics.  Truth be told, it was a New Jersey radiologist who suggested that you undergo a Small Bowel GI Series for closer examination.  You were initially told such tests take too much patient time and are thus no longer cost-effective for most Radiology Facilities but you again “got lucky” when this New Jersey Radiologist agreed to perform the GI Series.   Nice guy, he was probably a Bruce Springsteen fan.
  • Through your persistence and with the help of some very compassionate and smart doctors, you finally got some answers but they required the most serious Crohn’s Disease surgery you’d have to-date.  You were also told it would be hard to find a surgeon willing to tackle such a complicated gut.  Strangely, it didn’t take long to find that surgeon as you got “lucky” again.  Then, on June 28, 2012, after 17 days at Mt. Sinai Hospital, you were released after undergoing successful surgery during which numerous adhesions were lanced to simply access your intestines, several Strictures were repaired via a few Strictureplasties and your small bowel was Resected at the area of the inflamed Crohn’s Disease flareup.
  • September, 2012 – As you recuperate and try to get re-acclimated to your new plumbing, you go for a routine eye examination and learn you must have your second Cataract Surgery, this time on your right eye.  This is such a classic Crohn’s Disease complication that it’s even published in the “What to possibly expect with Crohn’s Disease” pamphlet.  That should be no problem, you’ll eventually get to it.  There’s several more complications from the Surgery, the BOOP, the Prednisone and the Cytoxan but the big question of the moment is whether or not to take a different chemotherapy drug (i.e., “6MP”) as “preventative medication” to keep you and your Crohn’s Disease away from the operating table?   Since it’s the only Crohn’s Disease drug you have not taken, it’s the only one you can take now.  But you have to wonder: Did the Prednisone or Cytoxan you took to successfully treat the BOOP cause the Strictures and Crohn’s Disease flare-up which required the extensive June, 2012 surgery?  (Keep in mind that the BOOP occurred as a side effect from years of taking the Crohn’s Disease Anti-TNF Agent drugs, Humira and Cimzia.)
  • If you think the answer is “Yes,” then why take the 6MP?  After all, there seems to always be a steep price to pay no matter what you do or take regarding Severe Crohn’s Disease.   And if your time with Crohn’s Disease has proved anything: If the Disease don’t getcha’, the drugs or the side effects will!

What’s the best thing about Crohn’s Disease? Crohnology.com

The Strangeness of Crohn’s Disease

Like many other chronic illnesses, Crohn’s Disease can be so pervasive that besides the obvious medical discomfort, pain, inconvenience and occasional embarrassment, it can also have devastating psychological, emotional, professional, social, familial and financial effects.  Because it is a “broad spectrum” disease, some patients at the other end of the Crohn’s continuum have few and relatively insignificant “flare-ups,” if any.  This makes Crohn’s a very difficult disease to initially diagnose and treat since doctors must rely upon the degree and frequency of patient symptoms to fine-tune the most effective treatment.  Trial by error has never been more frustrating and painful.  Moreover, different Crohn’s patients react differently to the different treatments just as one patient can eat lettuce or popcorn, without incident, while another could wind up hospitalized as a result of eating the same foods.  I know, Crohn’s Disease sounds more like a “Soap Opera” than a serious, chronic illness.

Crohn’s is also incurable and an autoimmune disease.  Its effects on the immune system make it analogous to that “gateway drug” all parents fear and the many available “effective” Crohn’s treatments aren’t always scientifically-proven. Huh? I don’t mean to criticize the hardworking researchers, volunteers and doctors who THANKFULLY dedicate their careers to finding a cure for Crohn’s Disease, but I have the disease for 30 years and have yet to receive a logical answer as to the reasoning behind the efficacy of drugs like “6MP,” “Imuran” or the various Biological Agents drugs such as “Remicade,” “Humira” or “Cimzia.” Yet, despite the short- and long- run significant medical risks associated with each of the aforementioned, these drugs are routinely prescribed for patients with Severe Crohn’s Disease.  They work very well for many patients, not at all for others and still, for other patients, they cause extremely serious medical problems (that’d be me).  The term “effective” is also relative in Crohn’s Disease since each treatment or drug therapy seems like a swap of digestive pain and discomfort for some other kind of a more manageable medical problem.  In that regard, this sometimes feels like my doctors are “robbing from Peter to pay Paul” except I have to pay to see another medical specialist.  But if it is a short term treatment, the price to pay is at least transparent.   It is when the treatment works for a longer period of time that there is usually a medical price to pay which could be far worse than having Crohn’s Disease in the first place.

Crohn’s Disease & Nuances of the Snake Venom

Trying to understand Crohn’s Disease and then explaining it to friends and loved ones is like deciphering the rabid appeal of Reality Television or the world’s fascination with Donald Trump.  From a medical perspective, however, I think the acceptance of certain contradictions and unknowns of Crohn’s Disease are similar to how snake venom is understood.  Most people simply fear getting bit by a venomous snake, as well they should, but as with Crohn’s Disease, the devil’s in the details, as demonstrated by the following explanation written by wiseGeek “clear answers for common questions”:

Snake venom affects the human body in a number of ways, depending on the snake, the type of venom, and how much venom is released. Different snakes produce different types of venom, and even within a snake species, the components of venom appear to vary, depending on geographic location. This is why it is important to be able to identify the snake species involved when one is bitten, so that the appropriate anti-venom can be administered.

There are basically three different kinds of snake venom. Hemotoxic venom is designed to assault the cardiovascular system. Cytotoxic venom targets specific sites or muscle groups, while neurotoxic venom goes after the brain and nervous system. Some snakes combine venom types for a more effective bite, while others only carry one specific form of venom. All venoms contain a complex cocktail of proteins and enzymes.

When someone is bitten by a snake with hemotoxic venom, the venom typically acts to lower blood pressure and encourage blood clotting. The venom may also attack the heart muscle with the goal of causing death. Cytotoxic venom is designed to cause tissue death, which is why some people have to receive amputations after being bitten, because the venom has eaten away the localized tissue. Many cytotoxic venoms can also spread through the body, increasing muscle permeability so that the venom can penetrate quickly.

Neurotoxic venom works to disrupt the function of the brain and nervous system. Classically, such snake venom causes paralysis or lack of muscle control, but it can also disrupt the individual signals sent between neurons and muscles. Such venoms can also attack the body’s supply of ATP, a nucleotide which is critical in energy transfer between cells.

 Confessions of a Professional Hospital Patient

So, what could possibly be GOOD about Crohn’s Disease and then among those good “things,” what’s BEST?  Prior to the invention of Health Care Social Media (“HCSM”), I wouldn’t be writing this article, at least as a serious piece.  But with the advent and proliferation of HCSM, it became possible to “connect” with people all over the world who also suffered from this Soap Opera of a disease called Crohn’s.  Shortly thereafter, Virtual Patient Communities or On-Line Patient Networks for specific diseases started popping up.  I stuck my toe in the pool but credibility, candor and diversity, or lack thereof, were always issues for me as I’ve basically seen it all with Crohn’s Disease having endured over 200 hospitalizations and 20 surgeries.   In fact, in 2001, when I published my book, Confessions of a Professional Hospital Patient, I insisted that my publisher place the URL, www.hospitalpatient.com, on the spine of the Book because I envisioned having great success with the Book and then creating a Virtual Community of Crohn’s Disease patients who would pool their experiences to help one another.  Hope and dreams are important so I just figured I had a good motivational idea that one day would come to fruition but it seemed so unrealistic at the time.

However, my Crohn’s Disease communal aspirations started to come into view when my Book immediately received critical acclaim and the media came a’ callin.’  I did NBC’s “Today Show,” a variety of worldwide cable television shows and a few key radio interviews.  One thing led to another and I had soon hired a top literary public relations firm.  My dreams were within my grasp, so it seemed.  “Larry King Live” and “Oprah” were realistic targets in the Book’s Public Relations Plan so long as I learned how to “sell” during each interview and also kept my Brooklyn candor to a minimum.  On Monday, September 10, 2001, I did our first organized national endeavor, a Satellite Radio Tour of all the key morning radio programs in the United States.  It went very well, with some interviews airing live, and others taped for broadcast later that week.  I was being pitched as a “Professional Patient” of sorts due to my battles with the little known, and less understood, chronic illness, Crohn’s Disease.  On Tuesday, the next day, September 11, 2001, the horrific tragedy of 9-11 took place and marketing my Book was no longer of interest to me.

The Birth of Virtual Patient Communities

A few years after 9-11, things on-line got back to normal and then the Hillary Clinton-Barack Obama Presidential Campaign put “Healthcare Reform” back in the national dialogue.  My Book took on a second life and I started getting emails from Crohn’s Disease patients all over the world, either thanking me for helping them via my Book, or posing questions to me given my apparent knowledge and experience.  The viability of a Crohn’s Disease Virtual Patient Community again seemed reasonable but, in all honesty, it didn’t seem realistic to happen on the URL, www.HospitalPatient.com.  But I knew the necessary ingredients and a few years later, after I had started a few YouTube channels like The Medical Minute, I read an article on-line about some college or graduate school kid named Sean Ahrens who was starting “Crohnology.com” as a way to “connect” Crohn’s Disease” patients.  I emailed Sean immediately and summarized the story above and suggested that we Skype ASAP.  He agreed and after a fun Skype session, I just smiled because I knew I had met “the guy” who had accomplished what I wanted to do all along.  Now, I wanted to help him make it succeed.

Crohnology.com – Credibility, Candor & Diversity

I got involved with Crohnology.com a few days after Sean Ahrens and I spoke with one another.  Even at that early stage, I was able to envision what Crohnology.com was soon to become.  Word quickly spread and within a few months, Crohnology.com became THE trusted global place for Crohn’s Disease patients to share knowledge, experiences and insights, all for the purpose of helping each other manage such a multi-level challenging disease.  It was also a wonderful and validating feeling to converse with such diverse people who had the same health experiences as I did.  After a while of posing questions and answering questions, Crohnology.com featured my Blog.  I was honored to have my personal insights published within such a Crohn’s Disease “sanctum.” Clearly, credibility, candor and diversity are all present at Crohnology.com.  This makes it a most useful “tool” for a Crohn’s Disease patient.  I believe I have even been quoted as saying that every Crohn’s Disease “Medical Treatment Plan” should include regularly participating in Crohnology.com.

What’s the best thing about Crohn’s Disease?  www.Crohnology.com.

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